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[05/13/13 - 08:44 AM]
ABC Equals Its Best Regular Sunday Since Mid-January in Adults 18-49
ABC spins the numbers for Sunday, May 12.

[via press release from ABC]

ABC Equals Its Best Regular Sunday Since Mid-January in Adults 18-49

Opposite CBS with its 3-hour Survivor finale, ABC built for the 2nd straight Sunday in Adults 18-49 (+6%) to earn second place on the evening. The Net matched its top Adult 18-49 rating with regular programming on the night since mid-January - since 1/13/13.

ABC's America's Funniest Home Videos took second in the 7 o'clock hour in Adults 18-49, while ranking #1 with key Women (W18-34/W18-49), and as the top broadcast with Teens 12-17 and Kids 2-11. The show matched a season-high with Teens 12-17.

Surging 57% over its Adult 18-49 lead-in to equal an 8-week high (since 3/17/13), ABC's season finale of Once Upon a Time earned second place to Survivor in the 8pm hour in Adults 18-49. The ABC drama ranked #1 in the hour with key Women (W18-34/W18-49) and Teens 12-17.

From 9-11pm against the final 2-hours of Survivor, ABC's season finale of Revenge outdelivered NBC's Celebrity Apprentice in the time period by a strong 23% in Adults 18-49. During its final hour from 10-11pm, Revenge posted ABC's highest Adult 18-49 rating in the slot in over 6 months with series programming - since 10/28/12. In addition, the sophomore drama won the 10 o'clock hour over Survivor in Adults 18-34 and Women 18-34.

Quick Take for Sunday, May 12, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC Builds to Match its Top Sunday with Regular Programming Since Mid-January

ABC's "America's Funniest Home Videos" Leads with Key Women, Teens and Kids

Surging 57% from its Adult 18-49 Lead-in at 8pm, ABC's "Once Upon a Time" Season Finale Equals an 8-Week High and Takes Second to the "Survivor" Finale

ABC's 2-Hour Season Closer for "Revenge" Dominates NBC's "Celebrity Apprentice" In Adults 18-49, and from 10-11pm Posts the Net's Top Series Number in 6 Months

Sunday Night (7:00-11:00 p.m.)

Opposite CBS with its 3-hour "Survivor" finale, ABC built for the 2nd straight Sunday in Adults 18-49 (+6% - 1.7/5 vs. 1.6/5) to earn second place on the evening. ABC won Sunday night in Women 18-34.

· The Net matched its top Adult 18-49 rating with regular programming on the night since mid-January - since 1/13/13.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

ABC's "America's Funniest Home Videos" took second in the 7 o'clock hour in Adults 18-49 (1.4/5), while ranking No. 1 with key Women (W18-34/W18-49), Teens 12-17 and Kids 2-11.

· "AFHV" matched a season high with Teens 12-17.

"Once Upon a Time" (8:00-9:00 p.m.)

Surging 57% over its Adult 18-49 lead-in to equal an 8-week high, ABC's season finale of "Once Upon a Time" earned second place to "Survivor" in the 8:00 p.m. hour in Adults 18-49 (2.2/7). The ABC drama ranked No. 1 in the hour with key Women (W18-34/W18-49) and Teens 12-17.

· In addition to tying its top Adult 18-49 number in 8 weeks, "Once Upon a Time" was up in Women 18-34 (+5%) to its best number in 8 weeks - since 3/17/13.

"Revenge" (9:00-11:00 p.m.)

From 9:00-11:00 p.m. against the final 2 hours of "Survivor," ABC's season finale of "Revenge" outdelivered NBC's "Celebrity Apprentice" in the time period by a strong 23% in Adults 18-49 (1.6/4 vs. 1.3/3).

· During its final hour from 10:00-11:00 p.m., "Revenge" (1.6/4) posted ABC's highest Adult 18-49 rating in the slot in over 6 months with series programming - since 10/28/12. In addition, the sophomore drama won the 10 o'clock hour over "Survivor" coverage in Adults 18-34 and Women 18-34.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 44% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 05/12/13.





  [may 2013]  
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· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· APPRENTICE, THE (NBC)
· ONCE UPON A TIME (ABC)
· REVENGE (ABC)
· SURVIVOR (CBS)





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