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NEARLY 10 MILLION WATCH PREAKNESS STAKES ON NBC
Most-Watched Preakness Since 2009
Viewership up 20% from Last Year's Preakness
NEW YORK - May 21, 2013 - NBC Sports' coverage of Saturday's Preakness Stakes drew 9.7 million viewers, making it the most-watched Preakness since 2009, and the fourth most-watched dating back to 1990. The viewership for the race is up 20 percent from last year's Preakness (8.1 million), according to official national data provided today by The Nielsen Company.
Saturday's race (5:50-6:39 p.m. ET), won by Oxbow, with jockey Gary Stevens, is the most-watched Preakness Stakes since 2009 when super-filly Rachel Alexandra captivated the country by defeating Kentucky Derby winner Mine That Bird (10.9 million). It is the fourth most-watched Preakness dating back to 1990, surpassed only by the aforementioned 2009 race, the 2006 Preakness, which featured Kentucky Derby winner Barbaro (10.1 million), and the 2004 Preakness, won by Smarty Jones (11.6 million).
The household rating of 5.9/14 is up 13 percent from last year's race (5.2/13), the highest since 2009 (6.8/16), and the second best since 2006 (6.6/16).
NBC Sports Network's two-hour pre-race show (2:30-4:40 p.m. ET) drew 466,000 viewers, a gain of 99 percent from last year (234,000).
The Preakness viewership gains follow the Kentucky Derby, which drew 16.2 million viewers on NBC, making it the second most-watched Kentucky Derby since 1989. The viewership was up nine percent from last year's Derby (14.8 million) and up 12 percent from the Derby in 2011 (14.5 million).
PREAKNESS A RATINGS SUCCESS ON NBC:
Since NBC began broadcasting the Preakness in 2001, every Preakness telecast on NBC over that period has attracted more viewers than any Preakness telecast on ABC in the previous eight years. Viewership for the Preakness is up an average of 61% in the 13 years on NBC compared to the previous eight years on ABC.
PREAKNESS ON NBC (2001-2013)
Year
Viewers
Winner
2013
9.7 million
Oxbow
2012
8.1 million
I'll Have Another
2011
8.8 million
Shackleford
2010
8.4 million
Lookin at Lucky
2009
10.9 million
Rachel Alexandra
2008
7.9 million
Big Brown
2007
8.4 million
Curlin
2006
10.1 million
Bernardini
2005
9.3 million
Afleet Alex
2004
11.6 million
Smarty Jones
2003
8.6 million
Funny Cide
2002
9.2 million
War Emblem
2001
8.7 million
Point Given
PREAKNESS ON ABC (1993-2000)
Year
Viewers
Winner
2000
5.5 million
Red Bullet
1999
4.9 million
Charismatic
1998
5.2 million
Real Quiet
1997
6.9 million
Silver Charm
1996
5.1 million
Louis Quatorze
1995
4.7 million
Timber Country
1994
6.5 million
Tabasco Cat
1993
7.0 million
Prairie Bayou
TOP METERED MARKETS FOR 2013 PREAKNESS STAKES (Race Portion)
1.
Baltimore
15.7/32
2.
Louisville
15.0/27
3.
Oklahoma City
11.2/20
4.
Knoxville
11.1/20
5.
Ft. Myers
10.6/20
6.
West Palm Beach
10.2/20
7.
Cincinnati
9.1/18
8.
Greensboro
9.0/17
9.
Washington D.C.
8.9/21
10.
Buffalo
8.6/20
11.
Orlando
8.5/19
12.
Columbus
8.2/18
13.
Detroit
8.0/19
14.
Indianapolis
7.6/17
T15.
Hartford
7.5/15
T15.
Tampa
7.5/15
T15.
Las Vegas
7.5/15
18.
Boston
7.2/18
19.
Tulsa
6.9/14
20.
New York
6.7/15
BELMONT ON NBC SPORTS, JUNE 8: In three weeks, NBC Sports Group will present 6 1/2 hours of coverage of the Belmont Stakes from Belmont Race Track in Elmont, N.Y. Coverage begins Friday, June 7 at 4 p.m. ET and continues with the Belmont Stakes on Saturday, June 8.
Date
Time
Event
Network
Fri., June 7
4 p.m.
Belmont Classics
NBCSN
5 p.m.
Live From Belmont
NBCSN
Sat., May 18
3 p.m.
Belmont Saturday
NBCSN
5 p.m.
Belmont Stakes
NBC
7 p.m.
Belmont Post-Race Show
NBCSN
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