[05/29/13 - 11:24 AM]
Disney XD Soars to Most-Watched May on Record in Prime and Total Day
Disney XD spins the numbers for the month to date.

[via press release from Disney XD]

Ratings Highlights for May 2013 Final National Ratings

Disney XD Soars to Most-Watched May on Record in Prime and Total Day; Grows May Audience for 5th Consecutive Year in Target 6-14s, 6-11s and 9-14s

May 2013 - Primetime

Powered by original series like "Kickin' It" and "Lab Rats," May 2013 ranked as Disney XD's most-watched May in Prime in the network's history (includes its 10 years as Toon Disney) across all key demos -- Total Viewers (370,000), Kids 6-14 (225,000), Boys 6-14 (141,000), Kids 6-11 (172,000), Boys 6-11 (108,000), Tweens 9-14 (163,000), Boys 9-14 (103,000), Kids 2-11 (215,000) and Boys 2-11 (129,000 - tied May 2006) -- posting solid double-digit year-to-year increases in target 6-14s, 6-11s and 9-14s. The network also posted May highs in Total Day across the board.

Year to year Disney XD grew by double digits in Kids 6-14 (+15% - 225,000 vs. 196,000), Boys 6-14 (+13% - 141,000 vs. 125,000), Kids 6-11 (+12% - 172,000 vs. 154,000), Tweens 9-14 (+27% - 163,000 vs. 128,000) and Boys 9-14 (+21% - 103,000 vs. 85,000), marking its 5th consecutive year growing its May audience.

· Disney XD more than doubled Nicktoons in Kids 6-14 (+110% - 225,000 vs. 107,000), Kids 6-11 (+112% - 172,000 vs. 81,000), Tweens 9-14 (+151% - 163,000 vs. 65,000) and Boys 9-14 (+119% - 103,000 vs. 47,000), and out-delivered it by double-digits in Total Viewers (+74% - 370,000 vs. 213,000), Boys 6-14 (+83% - 141,000 vs. 77,000), Boys 6-11 (+86% - 108,000 vs. 58,000), Kids 2-11 (+78% - 215,000 vs. 121,000) and Boys 2-11 (+55% - 129,000 vs. 83,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 80 million households via its basic cable and satellite affiliates.

Source: NTI, U.S. ratings, most current, May 2013: 4/29/13-5/26/13; May 2012: 4/30/12-5/27/12.

  [may 2013]  


most recent ratings | view all posts
[08/19/17 - 08:37 AM]
Friday's Broadcast Ratings: CBS Gets Another Bump from "Big Brother" Special
The Eye edges the competition in both total viewers and adults 18-49.

[08/18/17 - 09:00 AM]
Season Two of Original Scripted Series "Chesapeake Shores" Catapults Hallmark Channel as Top-Rated and Most-Watched Cable Network
The Hallmark Channel further spins the numbers for the week of August 7-13.

[08/18/17 - 08:12 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Onto Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[08/17/17 - 08:19 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Hold Off ABC, "CMA Fest"
The Peacock edges the Alphabet by one-tenth of a ratings point among adults 18-49.

[08/16/17 - 08:17 AM]
Tuesday's Broadcast Ratings: NBC Continues Its Win Streak
The Peacock, powered by "America's Got Talent," has won Tuesday night for 13 consecutive weeks.

[08/15/17 - 11:21 AM]
Hallmark Movies & Mysteries' Newest "Garage Sale Mystery Month" Premiere Scores as Highest-Rated and Most-Watched Telecast in Network History
The Hallmark Channel spins the numbers for the week of August 7-13.

[08/15/17 - 10:02 AM]
"Younger" Continues to Break All-Time Series Records with Highest-Rated and Most-Watched Episode Ever
TV Land further spins the numbers for Wednesday, August 9.

[08/15/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC, "Bachelor in Paradise" Win Demo Crown
The Alphabet narrowly edges NBC and "American Ninja Warrior" among adults 18-49.

[08/14/17 - 01:27 PM]
USA Network's "The Sinner" Is the #1 New Cable Series Year-to-Date in P18-49, P25-54 and P2+ in L3
USA further spins the numbers for the series to date.

[08/14/17 - 08:42 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Continue Sunday Reign
The Eye has won the adults 18-49 crown for seven consecutive Sundays.

[08/13/17 - 08:32 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
The Peacock's "Dateline Saturday Night Mystery" leads the night in both categories.

[08/12/17 - 08:46 AM]
Friday's Broadcast Ratings: NBC Wins Tight Demo Race
The Peacock gets another boost from preseason NFL coverage last night.

[08/11/17 - 12:58 PM]
E!'s "Life of Kylie" Series Premiere Delivers the Highest-Rated New Docuseries Launch of 2017
E! further spins the numbers for Sunday, August 6.

[08/11/17 - 08:11 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Off Competition
All the broadcast networks get a boost from NFL preseason coverage in local markets.

[08/10/17 - 08:20 AM]
Wednesday's Broadcast Ratings: "Got Talent" Recap Puts NBC on Top
The Peacock wins the night in total viewers and adults 18-49.