NBA Finals On ABC Delivers Third-Highest Game 1 Overnight Since 2004
Record Local Market Ratings; Fourth Consecutive Year with Double-Digit Ratings for Opening Game
The NBA Finals Game 1 on ABC - San Antonio's win over Miami Thursday night - generated a 10.6 overnight rating, according to Nielsen. This is the third-highest Game 1 rating since 2004 and the fourth consecutive year Game 1 of The Finals has delivered a double-digit overnight rating.
Based on overnights, it's expected to mark the 31st consecutive time an NBA Finals game has won the night for all of television. The telecast peaked at a 13.1 rating during the conclusion (11:30-11:45 p.m. ET).
Additionally, the telecast scored a 34.0 local market rating in Miami, the best Game 1 rating ever for that market, while in San Antonio, the game delivered a 35.3.
The KIA NBA Countdown pregame show averaged a 4.6 overnight rating, matching last year's number and marking a 28 percent increase from the 2011 show (3.6).
The 2013 NBA Finals will continue with Game 2 on Sunday, June 9, at 8 p.m. on ABC, ESPN Radio, ESPN Deportes and ESPN3. The telecast will be preceded by KIA NBA Countdown at 7:30 p.m. on ABC and ESPN3.
STRONG DIGITAL NUMBERS FOR NBA COVERAGE
Game 1 of The Finals on ABC live through special simulcasts on ESPN3 was the largest NBA game of the season to date with over 8.6 million total minutes and an average minute audience of 54,000 across computers, smartphones, tablets and Xbox (source: Adobe SiteCatalyst). Additionally, NBA content across ESPN digital platforms generated over 58 million total minutes, half of which were consumed on mobile properties. NBA content on ESPN.com also logged an average minute audience of 15,000 (up 52 percent compared to Game 1 in 2012).
ABC's JKL Game Night 1 Jumps 36% Year to Year to its Best-Ever Start
Based on the Metered Market Household Ratings, ABC's JKL Game Night 1 shot up 36% year to year (3.8/7 on 6/6/13 vs. 2.8/5 on 6/12/12). In fact it was the highest-rated-ever JKL Game Night 1, surpassing the previous high by 27% (a 3.0/5 on 6/3/10).
Quick Take for Tuesday, June 6, 2013
(National Live + Same Day Program Ratings)
ABC's Coverage of the 2013 NBA Finals Game 1 Dominates Thursday,
Beating the Other Networks' Combined Delivery Among Adults 18-49
The Network Marks its Top-Rated Thursday in Nearly 1 Year with Adults 18-49
"Jimmy Kimmel Live Game Night" Spikes Year to Year by Strong Double Digits
San Antonio-Miami 2013 NBA Finals Game 1 Towers Over Primetime, Standing as Thursday's No. 1 Program and as TV's Top-Rated Telecast Since April in Adults 18-49
The NBA Finals Opens with its 3rd Biggest Numbers Since 2004, Qualifying as
ABC's Top Opener with a San Antonio Series and its Most-Watched Thursday Start
Thursday Night (8:00-11:00 p.m.)
With coverage of the 2013 NBA Finals Game 1 between the Miami Heat and the San Antonio Spurs, ABC dominated Thursday night, outrunning its nearest competitor by 3.7 million viewers (10.5 million vs. 6.8 million - CBS) and beating the other nets' combined delivery among Adults 18-49 (4.1/12 vs. 3.9/12 - CBS, NBC, Fox and CW combined). The Net also took full control of the evening with Adults 18-34, Adults 25-54 and across all key Men (M18-34/M18-49/M25-54).
· Among Adults 18-49, the Net turned in its highest-rated Thursday in nearly 1 year - since 6/21/12.
"Jimmy Kimmel Live Game Night 1" (Various Time Periods)
Airing around the NBA Finals in various time periods across the country, "Jimmy Kimmel Live Game Night 1" produced broad exposure for the ABC late-night talker in primetime. On average, "JKL Game Night" was up by 58% in Total Viewers (4.1 million vs. 2.6 million) and by 71% in Adults 18-49 (1.2/5 vs. 0.7/3) over the show's 2012-13 season averages in late-night. Posting its 3rd consecutive season of growth in late-night, ABC's "JKL" just wrapped its most-watched season ever.
· ABC's "JKL Game Night 1" spiked over last year's start by 28% in viewers and by 20% in young adults (3.2 million and 1.0/3 on 6/12/12) to deliver the "Game Night" specials' 2nd-most-watched telecast ever (on any night).
"NBA Finals on ABC Game 1" (9:00 - 11:39 p.m. E.T.)
Featuring the San Antonio Spurs at the Miami Heat, ABC's 2013 NBA Finals Game 1 towered over its primetime competition and finished as Thursday's definitive No. 1 TV program in Total Viewers (14.2 million) and across each of the key Adult demographics: A18-34 (5.8/21), A18-49 (5.7/18) and A25-54 (5.9/16). San Antonio won the opening game of the series by a score of 92-88 to lead the best-of-seven series 1-0. Among Adults 18-49, the 2013 NBA Finals Game 1 stands as TV's No. 1 telecast since the early April - since 04/08/13.
· In Total Viewers and Adults 18-49 (tie), it was the 3rd biggest start since 2004 for the NBA Finals and ABC's best-ever Game 1 featuring a San Antonio series (this is the 4th appearance by the team since ABC began carriage in 2003). It was also the most-watched-ever Thursday opener for The Finals on ABC and tied its best young adult number, out of 7 occasions in 11 years of broadcasting the series. In viewers and young adults, the first game of the San Antonio-Miami NBA Finals shot up by 54% over Game 1 the last time the Spurs played in the championship series (9.2 million and a 3.7/12 on 06/07/07).
· Game 1 of the 2013 NBA Finals delivered a 34.0 Household rating in Miami (highest-ever Game 1 rating in that market) and a 35.3 rating in San Antonio.
Source: The Nielsen Company (National, Live + Same Day Program Ratings), 06/06/13. Metered Market averages based on Local People Meter data for 06/06/13.