NEW HGTV SERIES "RENOVATION RAIDERS" CONTRIBUTES TO NETWORK'S BEST MAY RATINGS
NEW YORK - June 10, 2013 - Renovation Raiders, the new HGTV series turning renovation up a notch with construction crews raiding and renovating homes in less than five hours, is also capturing the attention of viewers since its May 30 premiere. Performing strongly with a 0.71 A25-54 rating and garnering 2.4 million viewers, the premiere episode was up more than 87 percent over last year's timeslot average and up 58 percent over the prior 13 weeks. Also in its first two weeks, more than 3.7 million viewers tuned into the series hosted by licensed contractor Amy Matthews on Thursdays at 9 p.m. ET/PT. In fact, along with a solid ratings performance by House Hunters, which posted a 0.82 A25-54 rating, Renovation Raiders helped HGTV secure its position in the No. 6 spot among ad-supported cable networks on its premiere night.
"Renovation Raiders is taking home renovation programming to a whole new level," said Kathleen Finch, SVP/GM of HGTV. "Our viewers are definitely responding to the extraordinary, edge-of-your-seat transformations and showing us they don't want to miss each action-packed hour."
Renovation Raiders and House Hunters, along with other popular HGTV series, contributed to more than 42.7 million viewers tuning in to HGTV Prime in May 2013, making it the network's highest-rated May ever among A25-54 with a 0.5. In addition, HGTV's strongest performing series in May also included newer offerings such as Flea Market Flip, Flip or Flop and Extreme Homes, and perennial favorites Property Brothers, Love it or List It and House Hunters International.
America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation's leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME(TM) consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).