Quick Take for Tuesday, July 9, 2013
(Fast Affiliate Live + Same Day Ratings)
ABC's "Extreme Weight Loss" is Up by 10% in Adults 18-49 And Ties Best-Since-Premiere Numbers in Key Women
"Extreme Weight Loss" Grows Across its Two Hours Despite Stiff Competition at 9pm
"Extreme Weight Loss" (8:00-10:00 p.m.)
ABC's "Extreme Weight Loss" was up week to week by 10% in Adults 18-49 (1.1/3 vs. 1.0/3), while also posting double-digit gains in key Women (W18-49: +15% / W25-54: +12%) to match its best numbers since its season premiere six weeks ago - since 5/28/13.
· Building from 8:00-10:00 p.m., despite going up against Fox's "So You Think You Can Dance" and NBC's "America's Got Talent" in the 9 o'clock hour, the ABC unscripted series grew by 10% in Adults 18-49 from its first hour to its second hour (1.0/3 to 1.1/3).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 44% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 07/09/13.