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[07/12/13 - 08:53 AM]
The Debut of "Hollywood Game Night" Ranks #1 in Its Time Period in Adults 18-49 and All Other Key Demos
NBC spins the numbers for Thursday, July 11.

[via press release from NBC]

Thursday Results:

· From 10-11 p.m. ET, the debut of "Hollywood Game Night" (1.3/4 in 18-49 4.1 million viewers overall) ranked #1 among ABC, CBS and NBC in the time period in adults 18-49 and all other key demos - adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54.

· "Hollywood Game Night" equaled last week's "Macy's 4th of July Fireworks Spectacular" 10 p.m. ET encore for NBC's top 18-49 rating in the hour since April 18. In total viewers, excluding the "Macy's" special, it's the biggest overall audience for NBC in the slot since April 11.

· "Hollywood Game Night" grew from its first half-hour to its second in adults 18-49 by 17% (to a 1.4 rating from a 1.2), despite the 10 p.m. hour, and was also up half-hour to half-hour in every other key category.

· In the 10:30 lead-in to local news, "Hollywood Game Night" delivered a 21% margin of victory in the key news demo of adults 25-54 (with a 1.7 rating vs. a 1.4 for ABC's second-place "Rookie Blue"). "HGN" led the 10:30 half-hour in all other key demos.

· At 9 p.m. ET, "The Winner Is..." (1.0/3 in 18-49, 3.9 million viewers overall) delivered NBC's top 18-49 and total-viewer results in the time period, excluding last week's "Macy's 4th of July Fireworks Spectacular," since May 16. "The Winner Is..." built on its lead-in by 25% in 18-49.

· From its first half-hour to its second, "The Winner Is..." grew by 11% in 18-49 rating (to a 1.0 from a 0.9) and by 14% in total viewers (4.2 million vs. 3.7 million).

· From 8-9 p.m. ET, an encore telecasts of "The Winner Is..." (0.8/3 in 18-49, 3.4 million viewers overall) grew from its first half-hour to its second by 14% in 18-49 rating (to a 0.8 from a 0.7) and 9% in total viewers (3.6 million vs. 3.3 million).

· NBC's Thursday lineup grew in 18-49 rating during every half-hour of primetime, with this track: : 0.7, 0.8, 0.9, 1.0, 1.2, 1.4.

In Late-Night Metered Markets Thursday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.3/6; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 1.9/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.7/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.4/2 in 18-49) tied "Late Late Show" (0.4/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [july 2013]  
S
M
T
W
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· HOLLYWOOD GAME NIGHT (NBC)
· ROOKIE BLUE (ABC)
· WINNER IS, THE (NBC)





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