[07/12/13 - 06:57 AM]
TV One's "R&B Divas LA" Premiere Something to Sing About
TV One spins the numbers for Wednesday, July 10.

[via press release from TV One]


Series Debut was Most Watched Primetime Telecast this Year Among Network's Core Audience

SILVER SPRING, MD (July 12, 2013) - TV One announced today that the series premiere of R&B Divas LA, the newest addition to its R&B Divas reality series franchise, was the network's most watched primetime telecast year-to-date among its core audience of P25-54. The premiere episode was also the most watched third quarter Wednesday primetime telecast in the history of the network among P25-54. R&B Divas LA airs Wednesday nights at 10 p.m. ET and follows West Coast Divas Kelly Price, Chante Moore, Lil Mo, Claudette Ortiz, Michel'le, and Dawn Robinson as they come together for a secret project showcasing their talents, trials, tribulations, and most of all, triumphs.

Among TV One's core audience of Adults 25-54, the premiere earned a .70 rating, delivering 434,000 P25-54, a 61 percent increase versus the season two premiere of R&B Divas Atlanta on Wednesday, May 1 at 10 p.m. ET (.43 rating; 269,000 P25-54). The premiere earned a .83 HH rating, delivering 476,000 homes, a 29 percent increase versus the season two premiere of R&B Divas Atlanta (.65 rating; 370,000 homes).

Year-to-date, the R&B Divas LA premiere is the #2 Wednesday primetime reality series debut on ad-supported cable among P25-54. The episode was also the #2 premiere telecast for the R&B Divas franchise among P25-54, only behind the R&B Divas Atlanta series debut on August 20, 2012 (.76 rating; 479,000 P25-54).

"The interest in R&B Divas LA has been overwhelming," remarked Alfred Liggins, President and CEO, TV One. "The journey these six women take over the course of this season, and their willingness to share it with TV One's viewers, has been incredible. We are enormously pleased our audience has responded so enthusiastically."

The eight-episode, one-hour series was filmed primarily in Los Angeles. The series is produced for TV One by ThinkfactoryMedia, Executive Producers are Adam Reed, Adam Freeman, Phil Thornton, and Leslie Greif. Co-Executive Producers are Nicci Gilbert-Daniels, Faith Evans, Paul Coy Allen, and Aaron Fishman. Executive in charge of production for TV One is Jubba Seyyid.

Source: Nielsen TV Toolbox & Fast Nationals Ratings (Live+ Same Day data)

About TV One:

Launched in January 2004, TV One (www.tvone.tv) serves 57 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies, and music designed to entertain, inform and inspire a diverse audience of adult Black viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is owned by Radio One [NASDAQ: ROIA and ROIAK; www.radio-one.com], the largest radio company that primarily targets Black and urban listeners; and Comcast Corporation [NASDAQ: CMCSA, CMCSK; www.comcast.com], one of the nation's leading providers of entertainment, information and communications products and services.

  [july 2013]  


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