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[07/13/13 - 08:40 AM]
"Dateline NBC" Delivers the #1 Rating of the Night in Adults 18-49, Adults 25-54 and Total Viewers
NBC spins the numbers for Friday, July 12.

[via press release from NBC]

Friday Primetime Results:

· "Dateline NBC" (1.2/4 in 18-49, 5.9 million viewers overall from 9-11 p.m. ET) delivered the #1 rating of the night on ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 (with a 1.7 rating) and total viewers. "Dateline" won its time period in adults 18-34, 18-49 and 25-54, total viewers and other key measures.

· From its first half-hour to its fourth, "Dateline" grew by 44% in adults 18-49 (to a 1.3 rating from a 0.9), 67% in adults 25-54 (2.0 vs. 1.2) and 43% or 2.0 million persons in total viewers (6.7 million vs. 4.7 million).

· In the 10:30 lead-in to local news, "Dateline NBC" delivered a 33% margin of victory in the key news demo of adults 25-54 (with a 2.0 rating vs. a 1.5 for ABC's second-place "20/20").

· At 8 p.m., an encore telecast of "Camp" averaged a 0.6/2 in 18-49 and 2.4 million viewers overall.

· NBC ranked #1 for the night among ABC, CBS, NBC and Fox in total viewers.

In Late-Night Metered Markets Friday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/6; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.7/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.5/3 with an encore; and "Jimmy Kimmel Live," 0.6/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [july 2013]  
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· 20/20 (ABC)
· CAMP (NBC)
· DATELINE NBC (NBC)





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