STYLE MEDIA HEATS UP JULY WITH THE SEASON SIX PREMIERE OF "GIULIANA & BILL," DELIVERING ITS MOST-WATCHED PREMIERE IN SERIES HISTORY AMONG TOTAL VIEWERS
"Tia & Tamera" Season Three Premiere Grows Among Total Viewers
LOS ANGELES - July 17, 2013 - Style Media sizzles in July as "Giuliana & Bill" season six delivered its highest season premiere telecast ever on Tuesday, July 16, attracting 600,000 Total Viewers, +13% versus last season's premiere. Additionally, this marked Style's most-watched telecast to date for 2013, while the series also garnered 240,000 W18-49. On Sunday, July 14, the season three premiere of "Tia & Tamera" grew by +10% among Total Viewers (491,000) over the prior year.
On last night's season premiere of "Giuliana & Bill," new mother Giuliana Rancic struggled to balance parenting and a demanding career. Unable to find a nanny, Giuliana and Bill relied upon their mothers to help care for Duke, and Bill found the perfect home - in Chicago, which forced another conversation on where the couple should live. In next week's episode, airing Tuesday, July 23 at 8pm ET/PT, Giuliana and Bill search for a new nanny for baby Duke.
Season three of "Tia & Tamera" premiered on Sunday with new mom Tamera developing a sitcom idea with her friend, but she chose not to share this project with her sister. Tia, meanwhile, tried to enjoy her downtime while awaiting news on her television pilot. On Sunday, July 21 at 8pm ET/PT, Tia learns to dance burlesque while Tamera prepares to compete in a poker tournament.
"Giuliana & Bill" is produced by Wilshire Studios, a division of NBCUniversal. Executive producers are Robert Sizemore, Jay James and Betsy Rott for Wilshire Studios and Giuliana Rancic and Bill Rancic for You & I Productions. Sarah Weidman and Ruth Rafidi serve as executive producers for Style.
"Tia & Tamera" is produced by Good Clean Fun. The executive producers are Jason Carbone, Sarah Kane, Tia Mowry Hardrict and Tamera Mowry-Housley, along with Style's executive producers Sarah Weidman and Sitarah Pendelton.
Source: Nielsen, Live + Same Day Data - Giuliana & Bill S6 Premiere (Tues, 7/16/13, 8P-9P) ranked against S1-S5 Premieres (8/5/09-4/3/12) P2+ Impressions; Giuliana & Bill S6 Premiere (Tues, 7/16/13, 8P-9P) vs. Giuliana & Bill S5 Premiere (Tues, 4/3/12, 8P-9P) P2+ Impressions; Giuliana & Bill S6 Premiere (Tues, 7/16/13, 8P-9P) ranked against Style All Telecasts 2013 YTD (12/31/12-07/16/13) P2+ Impressions; Tia & Tamera S3 Premiere (Sun, 7/14/13, 8P-9P) vs. Year Ago Time Period (Sun, 7/15/12, 8P-9P)
About Style Media
Style Media, a global multimedia company that includes Style and StyleNetwork.com, is the destination for women 18-49 seeking to fuel their insatiable appetite for looking great and living stylishly. Style currently counts nearly 76 million cable and satellite subscribers and ranks among the top 10 fastest growing women's cable networks in the U.S. StyleNetwork.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Style Pop," "Big Rich Texas," "XOX Betsey Johnson" and "Resale Royalty." Style is a program service of NBCUniversal Cable Entertainment Group, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter at https://twitter.com/StyleNetPR.