OWN: OPRAH WINFREY NETWORK ORIGINAL SERIES PREMIERE TO RATINGS HIGHS
"Welcome to Sweetie Pie's" and "Oprah: Where Are They Now?" Premiere with Highest Rated Episodes in Series History
"Welcome to Sweetie Pie's" and "Iyanla: Fix My Life" Rank #1 and #2 for African-American Women in All of Television on Saturday Night
For Nine Consecutive Weeks, OWN Ranks As Top Three Cable Network for African-American Women 25-54
Los Angeles - OWN: Oprah Winfrey Network scored ratings highs in primetime on Saturday and Sunday nights with the premieres of its popular original series "Welcome to Sweetie Pie's" (Saturdays at 10 p.m.) and "Oprah: Where Are They Now?" (Sundays at 10 p.m.) delivering their highest rated episodes in series history.
On Saturday, July 27, the premiere of "Welcome to Sweetie Pie's" delivered a series high 1.1 million total viewers and a 1.0 rating in the key female demo of women 25-54. The season premiere was up +15% in total viewers and +14% W25-54 versus its fall season premiere last year (September 15, 2012). The episode ranked #4 in its time period in W25-54 on ad-supported cable and was the #1 show for African-Americans in all of television.
On Sunday, July 28, the premiere of "Oprah: Where Are They Now?" which features updates on some of the most memorable "Oprah" show guests delivered 657,000 total viewers and a .56 W25-54 rating. The season premiere was up +71% in total viewers and +87% W25-54 versus its prior season average. The episode grew +25% W25-54 from its first to fourth quarter hour.
In addition on Saturday, "Iyanla: Fix My Life" (9-10 p.m.), featuring spiritual life coach Iyanla Vanzant with R&B recording artist Syleena Johnson, delivered 814,000 total viewers and a .86 W25-54 rating. The episode was up +2% in W25-54 versus the season average and built +17% W25-54 throughout the hour. Additionally on Saturday, July 27, "Welcome to Sweetie Pie's" and "Iyanla: Fix My Life" ranked #1 and #2 for African-American women in all of television.
For nine consecutive weeks, OWN has ranked as a top three cable network for African-American women 25-54, led by Tyler Perry's "The Haves and The Have Nots" (Tuesdays at 9 p.m.) and "Love Thy Neighbor" (Wednesdays at 9 and 9:30 p.m.) as well as "Iyanla: Fix My Life" (Saturdays at 9 p.m.) and "Welcome to Sweetie Pie's" (Saturdays at 10:00 p.m.).
For nine weeks in a row, "The Haves and The Have Nots" has ranked among Tuesday night's top 10 cable telecasts among women 25-54, and among the week's top five cable telecasts for African-American women 25-54. The series is averaging a 1.43 W25-54 and 1.6 million total viewers. In addition, "Love Thy Neighbor" ranked in the top five cable telecasts among women 25-54 in the 9:30 p.m. time period on July 24. The series is averaging a .94 W25-54 and 1.1 million total viewers.
Source: The Nielsen Company
OWN ratings are coverage ratings.
About OWN: Oprah Winfrey Network
OWN: Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey's heart and creative instincts inform the brand - and the magnetism of the channel. Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable. Depth with edge. Heart. Star power. Connection. And endless possibilities. OWN is a joint venture between Harpo, Inc. and Discovery Communications. The network debuted on January 1, 2011 and is available in 85 million homes. The venture also includes the award-winning digital platform Oprah.com.