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[08/01/13 - 08:18 AM]
Wednesday's Broadcast Ratings: NBC Wins Tight Demo Race with FOX
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for wednesday, july 31, 2013)

Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (6.909 million viewers, #1; adults 18-49: 1.7, #1) was the top draw on Wednesday with its mix of an "America's Got Talent" (6.604 million viewers, #2; adults 18-49: 1.5, #4) repeat followed by originals from "America's Got Talent" (9.968 million viewers, #1; adults 18-49: 2.3, #1) and "Camp" (4.155 million viewers, #7; adults 18-49: 1.2, #T5).

FOX (4.013 million viewers, #3; adults 18-49: 1.6, #2) then was a close second place with a rebroadcast of "MasterChef" (2.616 million viewers, #12; adults 18-49: 1.0, #T7) followed by a new "MasterChef" (5.410 million viewers, #5; adults 18-49: 2.2, #2).

Next up was CBS (5.708 million viewers, #2; adults 18-49: 1.4, #3) and its mix of "Big Brother 15" (6.107 million viewers, #4; adults 18-49: 2.0, #3), "Criminal Minds" (4.791 million viewers, #6; adults 18-49: 1.0, #T7) and "CSI: Crime Scene Investigation" (6.225 million viewers, #3; adults 18-49: 1.2, #T5).

Meanwhile, ABC (3.178 million viewers, #4; adults 18-49: 0.8, #4) offered up repeats of "The Middle" (3.630 million viewers, #8; adults 18-49: 0.8, #11), "Suburgatory" (2.865 million viewers, #11; adults 18-49: 0.7, #12), "Modern Family" (3.275 million viewers, #10; adults 18-49: 0.9, #T9) and "The Neighbors" (2.335 million viewers, #13; adults 18-49: 0.6, #13) plus a new "The Lookout" (3.483 million viewers, #9; adults 18-49: 0.9, #T9).

And finally, second runs of "Arrow" (1.172 million viewers, #14; adults 18-49: 0.3, #14) and "Capture" (0.774 million viewers, #15; adults 18-49: 0.2, #15) on The CW (0.973 million viewers, #5; adults 18-49: 0.2, #5) closed out the evening. In the netlet's target demo (women 18-34), "Arrow" delivered a 0.3 rating at 8:00/7:00c and "Capture" a 0.2 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+12.50% - The Lookout
+9.09% - Camp
0.00% - America's Got Talent
-4.35% - MasterChef
-9.09% - Big Brother 15

Year-to-year changes (adults 18-49):
+214.29% - MasterChef (vs. So You Think You Can Dance (Repeat))
+12.50% - The Lookout (vs. Final Witness)
+5.26% - Big Brother 15
-76.29% - America's Got Talent (vs. 2012 Summer Olympics)
-87.63% - Camp (vs. 2012 Summer Olympics)

In late-night metered market ratings (via NBC's press release):

·In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 1.6/4.

·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.6/3.

·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 0.9/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

·From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/1/12):

Coverage of the "2012 Summer Olympics" (30.56 million viewers, #1; adults 18-49: 9.7, #1) not surprisingly kept NBC (30.56 million viewers, #1; adults 18-49: 9.7, #1) in front on Wednesday.

CBS (4.56 million viewers, #2; adults 18-49: 1.3, #2) then claimed a distant silver with its mix of a new "Big Brother 14" (5.27 million viewers, #2; adults 18-49: 1.9, #2) and repeats of "Criminal Minds" (4.45 million viewers, #3; adults 18-49: 1.1, #3) and "CSI: Crime Scene Investigation" (3.96 million viewers, #4; adults 18-49: 0.8, #T6).

Next up was ABC (2.78 million viewers, #3; adults 18-49: 0.8, #3) with repeats of "The Middle" (3.18 million viewers, #5; adults 18-49: 0.8, #T6), "Suburgatory" (2.51 million viewers, #9; adults 18-49: 0.7, #T9), "Modern Family" (2.90 million viewers, #6; adults 18-49: 0.9, #5), another "Modern Family" (2.86 million viewers, #7; adults 18-49: 1.0, #4) and a new "Final Witness" (2.61 million viewers, #8; adults 18-49: 0.8, #T6).

Meanwhile, FOX (2.10 million viewers, #4; adults 18-49: 0.7, #4) offered up a rebroadcast of "So You Think You Can Dance" (2.10 million viewers, #10; adults 18-49: 0.7, #T9).

And finally, repeats of "Supernatural" (1.00 million viewers, #11; adults 18-49: 0.3, #T11) and a second "Supernatural" (0.87 million viewers, #12; adults 18-49: 0.3, #T11) on The CW (0.93 million viewers, #5; adults 18-49: 0.3, #5) closed out the evening. In the netlet's target demo (women 18-34), "Supernatural" delivered a 0.3 rating at 8:00/7:00c and a 0.2 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
0.00% - Big Brother 14
-20.00% - Final Witness

Year-to-year changes (adults 18-49):
-24.00% - Big Brother 14
-38.46% - Final Witness (vs. Primetime Nightline)

Source: Nielsen Media Research





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