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[08/05/13 - 09:50 AM]
CBS Ratings Remain Strong - "Big Brother" Was Sunday's #1 Entertainment Program in Adults 18-49 and Adults 25-54
CBS spins the numbers for Sunday, August 4.

[via press release from CBS]

CBS RATINGS UPDATE

· BIG BROTHER (6.80m) was Sunday's #1 entertainment program in adults 18-49 (2.2) and adults 25-54 (2.7).

· UNFORGETTABLE (6.96m) was Sunday's most-watched entertainment program in viewers.

· For the night, the entire CBS Sunday lineup was even in A18-49 versus last week. The entire lineup was also up versus the same night last year.

· 60 MINUTES (R) was up +26% in viewers, +15% in A25-54 and was unchanged in A18-49.

· BIG BROTHER was up +18% in viewers, +5% in A18-49 and +8% in A25-54. BIG BROTHER was even in A18-49 versus last week.

· UNFORGETTABLE was up +153% in viewers, +140% in A18-49 and +143% in A25-54 versus the year-ago time period.

· THE MENTALIST (R) was up +40% in viewers, +33% in A18-49 and +25% in A25-54.

· CBS Sports' coverage of the final round of the Bridgestone Invitational Golf Tournament (3.8/9 versus 1.6/3) was up +138% over last year and was the highest-rated final round since 2009.

RATINGS IN CONTEXT OF TIME WARNER CABLE DISPUTE

· Time Warner Cable has blacked out CBS stations to 3.2 million of its customers in New York, Los Angeles and Dallas.

· The influence on the national average is expected to be minimal. Through the first three nights, CBS Research estimates a minor 1% impact.

· Because of CBS's strong ratings growth this summer, the net effect of the blackout will not present an overall ratings hardship.

· In addition, August is traditionally one of the lowest months of the year for ratings and advertising revenue, making the overall financial impact of the blackout negligible.

·





  [august 2013]  
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M
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· 60 MINUTES (CBS)
· BIG BROTHER (CBS)
· MENTALIST, THE (CBS)
· UNFORGETTABLE (CBS)











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