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[08/06/13 - 08:49 AM]
ABC Dominates Monday with "The Bachelorette" Finishing at Season Highs and Doubling Its Competition
ABC spins the numbers for Monday, August 5.

[via press release from ABC]

ABC Dominates Monday with "The Bachelorette" Finishing at Season Highs and Doubling Its Competition

Featuring the season finale of The Bachelorette and After the Final Rose, ABC won Monday night by wide margins over its nearest competition (CBS) in Total Viewers (+38%) and Adults 18-49 (+63%). The Bachelorette finished as Monday's highest-rated TV show in Adults 18-49, as the Net ranked #1 all 3 hours of the evening.

Doubling its nearest competition from 8-10pm, The Bachelorette finale beat out NBC's unscripted combo (American Ninja Warrior/Get Out Alive with Bear Grylls) in the 2-hour time period by a best-yet 105% in Total Viewers and by 100% in Adults 18-49. Building throughout its broadcast, the show shot up by 1.4 million viewers and by 26% in Adults 18-49 from its first half-hour to its final half-hour. Up week to week in Total Viewers (+11%) and Adults 18-49 (+8%), The Bachelorette marked season-highs for the 2nd straight week. In viewers and young adults, The Bachelorette scored 2-year summertime highs for ABC in the time period - since 08/01/11.

During the 10 o'clock hour, ABC's The Bachelorette: After the Final Rose tied CBS' Under the Dome for #1 in Adults 18-49, while dominating the hour in Adults 18-34 and all key Women (W18-34/W18-49/W25-54). In Total Viewers and Adults 18-49, After the Final Rose produced ABC's strongest summer performance in the hour since August 2011 (since 08/01/11).

Quick Take for Monday, August 5, 2013 (Fast Affiliate Live +Same Day Ratings)

ABC Leads Monday Night in Total Viewers and Adults 18-49

ABC's "The Bachelorette" Finale Stands as Monday's No. 1 Program in Adults 18-49

"The Bachelorette" Scores 2-Year Summertime Highs for ABC in its Time Period Among Total Viewers and Adults 18-49

At 10pm, "After the Final Rose" Ties CBS' "Under the Dome" for No. 1 In Adults 18-49, While Dominating in Adults 18-34 and All Key Women

Monday Night (8:00-11:00 p.m.)

Featuring the season finale of "The Bachelorette" and "After the Final Rose," ABC won Monday night by wide margins over its nearest competition (CBS) in Total Viewers (+38% - 8.7 million vs. 6.3 million) and Adults 18-49 (+63% - 2.6/7 vs. 1.6/5). "The Bachelorette" finished as Monday's highest-rated TV show in Adults 18-49, as the Net ranked No. 1 all 3 hours of the evening.

· ABC's "The Bachelorette" finale was the most social broadcast series on Monday night, delivering the show's highest number of tweets of the season (346,447). ABC's "After the Final Rose" special generated more than 340,000 tweets. During its season, "The Bachelorette" produced 1.9 million total tweets.

"The Bachelorette" (8:00-10:00 p.m.)

Doubling its nearest competition from 8:00-10:00 p.m., "The Bachelorette" finale beat out NBC's unscripted combo ("American Ninja Warrior"/"Get Out Alive with Bear Grylls") in the 2-hour time period by a best-yet 105% in Total Viewers (8.8 million vs. 4.3 million) and by 100% in Adults 18-49 (2.6/8 vs. 1.3/4). Building throughout its broadcast, the show shot up by 1.4 million viewers (8.2 million to 9.6 million) and by 26% in Adults 18-49 (2.3/8 to 2.9/8) from its first half-hour to its final half-hour.

· Up week to week in Total Viewers (+11%) and Adults 18-49 (+8%), "The Bachelorette" marked season-highs for the 2nd straight week. In viewers and young adults, "The Bachelorette" scored 2-year summertime highs for ABC in the time period � since 08/01/11.

"The Bachelorette: After the Final Rose" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "The Bachelorette: After the Final Rose" tied CBS' Under the Dome for No. 1 in Adults 18-49 (2.5/7), while dominating the hour in Adults 18-34 (2.2/7) and all key Women (W18-34/W18-49/W25-54). In Total Viewers (8.3 million) and Adults 18-49 (2.5/7), "After the Final Rose" produced ABC's strongest summer performance in the hour since August 2011 (since 08/01/11).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 45% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 8/5/13.





  [august 2013]  
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· AMERICAN NINJA WARRIOR (NBC)
· BACHELORETTE, THE (ABC)
· GET OUT ALIVE (NBC)
· UNDER THE DOME (CBS)





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