or


[08/26/13 - 12:00 PM]
"CMA Music Festival: Country's Night to Rock" Breaks New Ground in Social Media Interaction
The special was the fifth most-watched program during the week in viewers and was the 12th most-watched in the Adults 18-49 demographic.

[via press release from ABC]

"CMA MUSIC FESTIVAL: COUNTRY'S NIGHT TO ROCK" BREAKS NEW GROUND IN SOCIAL MEDIA INTERACTION

Thousands of fans made "CMA Music Festival: Country's Night to Rock" one of the week's highest rated programs with their avid social media use. The special, which aired Monday, August 12 on ABC, garnered 8.3 million viewers. It was the fifth most-watched program during the week in viewers, and was the 12th most-watched in the Adults 18-49 demographic.

Social media was a driving force during the three-hour concert special, with fans using platforms such as Twitter, Instagram, Facebook and SMS messaging to interact in advance of and during the broadcast. Social initiatives included a tweet-along, text-to-win promotions and the first-ever broadcast network, primetime Instagram integration.

"Social media is an integral part of the viewing experience now," said Robert Deaton, the special's executive producer. "We are always looking for new, innovative ways for our audience to interact with the show. This Instagram integration, being the first of its kind, added a new level of fan involvement, which is very fitting as the spirit of the Festival is about fans getting closer to their favorite artists."

Fans submitted more than 67,000 #CMAfest Instagram photos, either from their experiences at the event in June or while watching the special at home with family and friends. CMA partnered with Mass Relevance and ABC network engineers to select photos which were aired live on-air, in real time, breaking new ground in social interaction.

Twitter participation grew 67 percent over 2012, with CMA's Twitter nation topping 273,155, growing CMA's digital audience to nearly 2 million followers.

"Our social media audience was absolutely engaged online throughout the special," said Ben Bennett, CMA Director of Digital Strategy. "It really stems back to the Country Music audience being tech savvy and passionate about these artists. We're glad to give another platform for them to connect with artists and each other."

Artists who appeared in the special also got in on the action, Tweeting and sharing photos along with fans: Reigning CMA Vocal Group of the year and hosts of "CMA Music Festival: Country's Night to Rock," Little Big Town, shared a photo on Instagram of their at-home viewing party with Deaton and their manager Jason Owen. The group also answered fan questions throughout the special through their official Twitter feed. Hillary Scott of Lady Antebellum tweeted, "So crazy to be watching myself 8 months pregnant on #cmafest...and be watching my peaceful sleeping daughter at the same time! #blessed," while Brian Kelley of Florida Georgia Line took a moment to compliment fellow Festival performer Dierks Bentley, tweeting "@DierksBentley rockin' that steel panther t[ee] on the CMA special. Ha. Love it!"

The 2014 CMA Music Festival will take place June 5-8 in Nashville and will again be filmed for a concert special on ABC. Tickets are available now at ticketmaster.com. For more information, please visit CMAfest.com.

About CMA: Founded in 1958, the Country Music Association was the first trade organization formed to promote a type of music. In 1961, CMA created the Country Music Hall of Fame to recognize artists and industry professionals with Country Music's highest honor. More than 7,000 music industry professionals and companies from around the globe are members of CMA. The organization's objectives are to serve as an educational and professional resource for the industry and advance the growth of Country Music around the world. This is accomplished through CMA's core initiatives: the CMA Awards, which annually recognize outstanding achievement in the industry; the CMA Music Festival, which benefits music education and is taped for a three-hour TV special; and "CMA Country Christmas," featuring Country artists performing original music and Christmas classics for broadcast during the holiday season. All of CMA's television properties will air on the ABC Television network through 2021.

About ABC Entertainment Group: Formed in 2009, the ABC Entertainment Group, comprised of ABC Entertainment and ABC Studios, develops and produces compelling programming across all day parts for both national and international broadcast and digital platforms, as well as for national syndication. ABC Studios' current hits include "Army Wives" (Lifetime), "Castle," "Cougar Town" (TBS), "Criminal Minds" (CBS), "Grey's Anatomy," "Nashville," "Once Upon a Time," "Perception" (TNT), "Revenge" and "Scandal." The ABC Television Network is also home to the Emmy-winning "Modern Family" and comedy favorite "The Middle"; reality phenomenon "Shark Tank" and long-running hit "Dancing with the Stars"; "General Hospital," which just celebrated its 50th anniversary on the network, along with daytime talk shows "The View," "Katie" and "The Chew"; and Jimmy Kimmel Live, which successfully launched its new 11:35 p.m. time period earlier this year. The network also boasts some of television's most prestigious awards shows, including The Academy Awards(R), the Country Music Awards, The American Music Awards and The Billboard Music Awards.

About Mass Relevance: Based in Austin, Texas, Mass Relevance helps brands, media and agencies get more from their social media efforts by building social experiences into their marketing strategy. More than 300 major brands, sports teams, publishers and broadcasters trust the Mass Relevance SaaS platform to create real-time consumer engagement by aggregating, filtering, and re-displaying content from any social network to any digital property. In the past two and a half years, Mass Relevance has delivered more than 30 billion pieces of social content to multiple digital surfaces for world-class brands such as Pepsi, Campbell's, GE, Target, Walgreens and Microsoft. Mass Relevance has also supported iconic events like the Super Bowl and Academy Awards, launches such as The Avengers and Madonna MDNA, and television phenoms "American Idol", "X-Factor", "80 Plates" and "The Voice." The company is privately held with venture capital funding. For more information, please visit the company's website at massrelevance.com.





  [august 2013]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[10/27/25 - 12:03 PM]
Second-Most Viewed NBA Opening Week on ESPN Since 2014; "Inside the NBA" Averaged 1M Viewers in Its Opening Week Debut on ESPN
Last week's NBA coverage averaged 2.2 million viewers.

[10/24/25 - 02:54 PM]
ESPN's Third-Most Watched NBA Season-Opening Wednesday Ever
The two-game slate averaged 2.33 million viewers, up 44 percent from last year.

[10/24/25 - 02:02 PM]
"20/20" Is Friday's Most-Watched Newsmagazine Across the Board
In addition, "20/20" posted its best Adults 25-54 in more than four months.

[10/24/25 - 02:01 PM]
ABC News' "Nightline" Ranks No. 1 Across the Board, Leading NBC in All Key Demos for the 4th Straight Week
"Nightline" grew year to year across the board: Total Viewers, Adults 25-54, and Adults 18-49.

[10/24/25 - 01:05 PM]
"Dancing with the Stars" Makes Television History - Rising for Fifth Straight Week
The October 21 episode scored 6.63 million Total Viewers and a 1.38 rating among Adults 18-49, hitting new season highs in both demographics.

[10/23/25 - 02:33 PM]
Largest Audience for "NBA Tip-Off" Doubleheader Since 2010 as NBA Returned to NBC and Debuted on Peacock
Tuesday night's audience across NBC and Peacock peaked at 7.1 million viewers from 10:45-11 p.m. ET as Shai Gilgeous-Alexander led the defending champion Oklahoma City Thunder to a one-point win over the Houston Rockets in double overtime.

[10/23/25 - 11:28 AM]
"High Potential" Rises to Season High as Show Nears Fall Finale
ABC's popular drama rose to a multiplatform season high in Total Viewers (12.50 million) and Adults 18-49 (2.31 rating) after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms.

[10/22/25 - 03:06 PM]
FOX Sports Delivers Most-Watched ALCS Game Since 2017
9,028,000 viewers tuned in across FOX, FS1, FOX Deportes & FOX Sports streaming services for the Toronto Blue Jays' ALCS Game 7 victory over the Seattle Mariners.

[10/22/25 - 08:07 AM]
ESPN College Football on ABC Delivers Top Three Games Across All Networks for Saturday, Oct. 18 - Off to Best Start Since '09
Coverage of Ole Miss at Georgia averaged 9.8 million viewers.

[10/22/25 - 08:03 AM]
FOX NFL's America's Game of the Week Delivers 25,630,000 Average Viewers for Commanders-Cowboys
Season-to-date, the NFL on FOX is off to its best start to the season since 2014, averaging 19,646,000 viewers and up +4% over last year's season-to-date average.

[10/22/25 - 07:44 AM]
"9-1-1: Nashville" Debuts with Over 12 Million Total Audience to Date
The star-studded, high-octane first-responder drama delivered 7.80 million Total Viewers and 1.51 rating among Adults 18-49, excluding encores.

[10/22/25 - 06:21 AM]
ABC's Telecast of Formula 1 U.S. Grand Prix Draws Event's Largest TV Audience on Record
Viewership peaked at 1.6 million between 4:15-4:30 p.m. as Max Verstappen drove to victory, further tightening up the battle for the F1 driver's championship with only five races left in the season.

[10/21/25 - 12:01 PM]
Netflix Top 10 Week of October 13: "The Woman in Cabin 10" Sails Smoothly to No. 1 in This Week's Top 10
In the final stretch to Halloween, those lured in by the story of the OG horror villain put "Monster: The Ed Gein Story" at No. 1 on the English TV list with 9.5 million views.

[10/17/25 - 01:16 PM]
"Live with Kelly and Mark" Hits Season Highs with Best Audience Performance Since July
"Live" has now ranked as the No. 1 talk show in syndication for 139 consecutive weeks across all key measures.

[10/17/25 - 10:38 AM]
"Dancing with the Stars" Continues Historic Hot Streak - Rising for Fourth Straight Week Since Premiere with 6 Million Total Viewers
Plus: "High Potential" dominated the 10 p.m. hour with 4.15 million Total Viewers and a 0.33 rating among Adults 18-49.