or


[08/27/13 - 10:35 AM]
ABC's "Mistresses" Is Up 11% on Its Move to 9pm in Adults 18-49
ABC spins the numbers for Monday, August 26.

[via press release from ABC]

ABC's "Mistresses" Is Up 11% on Its Move to 9pm in Adults 18-49

At 8pm, ABC's repeat Shark Tank was up week to week in Total Viewers (+10%) and Adults 18-49 (+10%).

Shifting back into the 9 o'clock hour for the first time, ABC's Mistresses grew over the prior week by 6% in viewers and by 11% in Adults 18-49. Season to date, the ABC freshman drama delivers an extremely upscale audience (index of 148), pulling in 48% higher numbers with Adults 18-49 in homes earning $150k+ annual income to make it the summer's top indexing broadcast drama. In addition, Mistresses is posting the biggest percentage gains via TV playback for any summer broadcast series, jumping 58% from its initially-reported Live + Same Day Adult 18-49 number to its final Live +7 Day rating (growing from a 1.2 rating to a 1.9 rating).

Returning to Monday's 10pm hour for the first time since the end of the season in May, ABC's encore Castle drew 68% more overall viewers than NBC's original Siberia in the time slot. Castle increased from its year-ago broadcast in the hour by 3% in Total Viewers.

Quick Take for Monday, August 26, 2013 (Fast Affiliate Live +Same Day Ratings)

ABC's "Shark Tank" Repeat Grows Week to Week By 10% in Total Viewers and 10% in Adults 18-49

At 9pm, ABC's "Mistresses" is Up Versus the Prior Week In Both Total Viewers (6%) and Adults 18-49 (11%)

In the 10 O'Clock Hour, ABC's "Castle" Encore Leads NBC's Original "Siberia" by 68% in Total Viewers

"Shark Tank" (8:00-9:00 p.m.)

At 8:00 p.m., ABC's repeat "Shark Tank" was up week to week in Total Viewers (+10% - 4.6 million vs. 4.2 million) and Adults 18-49 (+10% - 1.1/3 vs. 1.0/3).

"Mistress" (9:00-10:00 p.m.)

Shifting back into the 9 o'clock hour for the first time, ABC's "Mistresses" grew over the prior week by 6% in viewers (3.4 million vs. 3.2 million) and by 11% in Adults 18-49 (1.0/3 vs. 0.9/3). Season to date, the ABC freshman drama delivers an extremely upscale audience (index of 148), pulling in 48% higher numbers with Adults 18-49 in homes earning $150k+ annual income to make it the summer's top indexing broadcast drama. In addition, "Mistresses" is posting the biggest percentage gains via TV playback for any summer broadcast series, jumping 58% from its initially-reported Live + Same Day Adult 18-49 number to its final Live +7 Day rating (growing from a 1.2 rating to a 1.9 rating).

"Castle" (10:00-11:00 p.m.)

Returning to Monday's 10:00 p.m. hour for the first time since the end of the season in May, ABC's encore "Castle" drew 68% more overall viewers than NBC's original "Siberia" in the time slot (3.2 million vs. 1.9 million). "Castle" increased from its year-ago broadcast in the hour by 3% in Total Viewers (3.1 million on 8/27/12).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 45% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 8/26/13.





  [august 2013]  
S
M
T
W
T
F
S
    


· CASTLE (ABC)
· MISTRESSES (ABC)
· SIBERIA (NBC)





most recent ratings | view all posts
[05/27/16 - 10:31 AM]
AMC Is Now Home to Five of the Top 10 Shows on Cable TV and Two of the Top Three Cable Premieres This Television Season
AMC spins the numbers for the season to date.

[05/27/16 - 08:28 AM]
Night 1 of "500 Questions" Dominates Its Thursday Unscripted Competition
ABC spins the numbers for Thursday, May 26.

[05/27/16 - 08:23 AM]
NBC's "The Red Nose Day Special" Draws a 0.6/2 and 2.155 Million Viewers Overall
NBC spins the numbers for Thursday, May 26.

[05/26/16 - 09:16 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Historic Fifth Consecutive TV Season
NBC spins the numbers for the season to date.

[05/26/16 - 08:58 AM]
Wednesday's Broadcast Ratings: NBC, "SVU" Top Final Night of May Sweeps
The Peacock wins the night in both total viewers and adults 18-49.

[05/25/16 - 08:45 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's reality franchise holds off ABC's own season finale of "Dancing with the Stars."

[05/25/16 - 08:30 AM]
"Empire" No. 1 Broadcast Series of 2015-2016 Season
FOX spins the numbers for the season to date.

[05/24/16 - 09:07 AM]
More Than 9.4 Million Watched Exaggerator Win Preakness Stakes on NBC - Up 6% from American Pharoah's 2015 Victory
NBC further spins the numbers for Saturday, May 21.

[05/24/16 - 08:55 AM]
Monday's Broadcast Ratings: "The Bachelorette" Return Pushes ABC on Top
The Alphabet wins the night over NBC among adults 18-49.

[05/23/16 - 08:49 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Vault ABC to Victory
The Alphabet easily wins the night in total viewers and adults 18-49.

[05/22/16 - 08:50 AM]
Saturday's Broadcast Ratings: ABC Leads Low Key Demo Race
"20/20 Saturday" tops the night among adults 18-49.

[05/22/16 - 08:46 AM]
"SNL" Ranks #1 for the Night in the Metered Markets
NBC spins the numbers for Saturday, May 21.

[05/21/16 - 08:38 AM]
Friday's Broadcast Ratings: ABC Tops Demos as "20/20" Rises
The Alphabet's perennial newsmagazine and the season finale of "Shark Tank" lead the night among adults 18-49.

[05/21/16 - 08:38 AM]
ABC Wins Season's Final Friday with the Top 2 Shows
ABC spins the numbers for Friday, May 20.

[05/21/16 - 08:27 AM]
"Grimm" Matches Its 18-49 High Since March 18
NBC spins the numbers for Friday, May 20.