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[10/02/13 - 08:18 AM]
"S.H.I.E.L.D." Earns ABC's 2nd-Highest Rating in Time Period in 2 Years
ABC spins the numbers for Tuesday, October 1.

[via press release from ABC]

"S.H.I.E.L.D." Earns ABC's 2nd-Highest Rating in Time Period in 2 Years

Marvel's Agents of S.H.I.E.L.D. (8-9pm - 8.4 million and 3.1/10): Excluding only the prior week's big debut, week 2 of ABC's Marvel's Agents of S.H.I.E.L.D. delivered the Net's highest Adult 18-49 rating in the Tuesday 8-9pm time period in 2 years - since 10/10/11. The ABC drama won its hour over The Voice and NCIS across all key Men demos (M18-34/M18-49/M25-54) to rank as Tuesday's #1 TV show on all 3 measures. A big gainer in early TV playback, S.H.I.E.L.D.'s 3.1 L+SD rating is projected to go up to a 4.3 Adult 18-49 rating in the Live + 3 Day numbers (+38%).

...more to come

ABC's Tuesday is Up 12% Year to Year/S.H.I.E.L.D. Wins the Night with Men/The Goldbergs is Tuesday's #1 Comedy

ABC Tuesday Prime (8-11pm - 5.5 million and 1.9/6): With its Tuesday night freshman lineup, ABC was up by 12% from the year-ago night in Adults 18-49 (1.7/5 on 10/2/12). The Net beat out Fox's lineup (3.4 million and 1.5/4) on the night by 2.1 million viewers and by 27% in Adults 18-49.

Marvel's Agents of S.H.I.E.L.D. (8-9pm - 8.4 million and 3.1/10): Excluding only the prior week's big debut, week 2 of ABC's Marvel's Agents of S.H.I.E.L.D. delivered the Net's highest Adult 18-49 rating in the Tuesday 8-9pm time period in 2 years - since 10/10/11. The ABC drama won its hour over NBC's The Voice and CBS' NCIS across all key Men demos (M18-34/M18-49/M25-54) to rank as Tuesday's #1 TV show on all 3 measures. A big gainer in early TV playback, S.H.I.E.L.D.'s 3.1 L+SD rating is projected to go up to a 4.3 Adult 18-49 rating in the Live + 3 Day numbers (+38%).

The Goldbergs (9-9:30pm - 6.2 million and 2.2/6): At 9pm, ABC's The Goldbergs ranked as Tuesday's #1 comedy for the 2nd week in a row with Total Viewers and Adults, beating Fox's New Girl head to head in the half hour by 59% and 16%, respectively. In addition the new ABC comedy improved its time period year to year by 10% in Adults 18-49 (2.0/5 on 10/2/12).

Trophy Wife (9:30-10pm - 4.3 million and 1.4/4): At 9:30pm, ABC's Trophy Wife drew 1.3 million more viewers than Fox's The Mindy Project (4.3 million vs. 3.0 million) and was the night's 2nd-most-watched comedy, leading all 4 of Fox's comedies and trailing only The Goldbergs.

Quick Take for Tuesday, October 1, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC's Freshman Tuesday Lineup is Up by 12% Year to Year in Adults 18-49

"Marvel's Agents of S.H.I.E.L.D." is Tuesday's No. 1 Show in Men, and Excluding Only the Prior Week's Big Debut, Hits a 2-Year High for ABC in the Hour in Adults 18-49

ABC's "The Goldbergs" is Tuesday's No. 1 Comedy for the 2nd Week in a Row

"Trophy Wife" Tops its 9:30pm Comedy Competition by 1.3 Million Viewers and Finishes as the Night's 2nd-Most-Watched Comedy Over All 4 of Fox's Sitcoms

ABC Tuesday Prime (8:00-11:00 p.m. - 5.5 million and 1.9/6)

With its Tuesday night freshman lineup, ABC was up by 12% from the year-ago night in Adults 18-49 (1.7/5 on 10/2/12). The Net beat out Fox's Tuesday lineup (3.4 million and 1.5/4) by 2.1 million viewers and by 27% in Adults 18-49.

"Marvel's Agents of S.H.I.E.L.D." (8:00-9:00 p.m. - 8.4 million and 3.1/10)

Excluding only the prior week's big debut, week 2 of ABC's "Marvel's Agents of S.H.I.E.L.D." delivered the Net's highest Adult 18-49 rating in the Tuesday 8:00-9:00 p.m. time period in 2 years - since 10/10/11. The ABC drama won its hour over NBC's "The Voice" and CBS' "NCIS" across all key Men demos (M18-34/M18-49/M25-54) to rank as Tuesday's No. 1 TV show on all 3 measures.

· A big gainer in early TV playback, "S.H.I.E.L.D.'s" 3.1 L+SD rating is projected to go up to a 4.3 Adult 18-49 rating in the Live + 3 Day numbers (+38%).

"The Goldbergs" (9:00-9:30 p.m. - 6.2 million and 2.2/6):

At 9:00 p.m., ABC's "The Goldbergs" ranked as Tuesday's No. 1 comedy for the 2nd week in a row with Total Viewers and Adults 18-49, beating Fox's "New Girl" (3.9 million and 1.9/5) head to head in the half-hour by 59% and 16%, respectively. In addition the new ABC comedy improved its time period year to year by 10% in Adults 18-49 (2.0/5 on 10/2/12).

"Trophy Wife" (9:30-10:00 p.m. - 4.3 million and 1.4/4):

At 9:30 p.m., ABC's "Trophy Wife" drew 1.3 million more viewers than Fox's "The Mindy Project" (4.3 million vs. 3.0 million) and was the night's 2nd-most-watched comedy, leading all 4 of Fox's sitcoms and trailing only "The Goldbergs."

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 45% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 10/01/13.





  [october 2013]  
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· GOLDBERGS, THE (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MINDY PROJECT, THE (FOX)
· NCIS (CBS)
· NEW GIRL (FOX)
· TROPHY WIFE (ABC)
· VOICE, THE (NBC)





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