or


[10/04/13 - 08:22 AM]
"Scandal" Opens Season 3 at Series Highs, up +71% Year to Year and +13% Ahead of Its Previous Best
ABC spins the numbers for Thursday, October 3.

[via press release from ABC]

"Scandal" Opens Season 3 at Series Highs, up +71% Year to Year and +13% Ahead of Its Previous Best

Scandal Season 3 Premiere (10-11pm - 10.5 million and 3.6/10 in AD18-49): Building on its Grey's lead-in by best-ever margins in viewers (+12%) and young adults (+20%), ABC's Scandal opened its 3rd season at series highs in Total Viewers and Adults 18-49. In Adults 18-49, Scandal was up 71% over its year-ago season premiere (2.1/6 on 9/27/12) and surpassed its previous series highs by 13% (3.2/9 set on its final two telecasts last season). Scandal was the #2 TV show of the night in Adults 18-49, behind only CBS' The Big Bang Theory.

Scandal Premieres in Total Viewers and Adults 18-49:

Season 1 (4/5/12) = 7.3 million and 2.0/6

Season 2 (9/27/12) = 6.7 million and 2.1/6

Social Activity: The Scandal premiere delivered 712,877 tweets, which is the show's highest social delivery to date and stood as the #1 most social series on Thursday night. The premiere is up +22% from May's season finale (583,111 tweets) and up +714% from last fall's premiere (87,525 tweets).

ABC's Thursday is Up Year to Year/Grey's Marks its Most Watched Telecast in 1 Year/Scandal Opens at Series Highs

ABC Thursday Prime (8-11pm - 8.5 million and 2.8/8 in AD18-49): Featuring a Scandal recap special, Grey's Anatomy and the 3rd season premiere of Scandal (opened at series highs), ABC ran neck-and-neck with CBS' all-original lineup for #1 Adults 18-49 (2.8/8 vs. 2.9/9), while defeating originals on Fox by 56% (1.8/5) and on NBC by 75% (1.6/5). The Net was up 8% over the year-ago night in Adults 18-49 (2.6/7 on 10/4/12), delivering its strongest non-sports Thursday since the beginning of November - since 11/01/12.

Scandal: The Secret is Out special (8-9pm - 5.7 million and 1.6/5 in AD18-49): Starting off the night at 8pm, ABC's Scandal: The Secret is Out series recap special beat out NBC's comedies by strong margins (Parks and Recreation/Welcome to the Family series debut = 3.4 million and 1.3/4) in Total Viewers (+68%) and Adults 18-49 (+23%).

Grey's Anatomy (9-10pm - 9.4 million and 3.0/8 in AD18-49): At 9pm, ABC's Grey's Anatomy nearly doubled its Adult 18-49 lead-in (+88%) to lead its hour by 11% over CBS' comedies (The Crazy Ones/Two and a Half Men = 2.7/7), by 76% over NBC's comedies (Sean Saves the World debut/The Michael J Fox Show = 1.7/5) and by 88% over Fox's Glee (1.6/5). Grey's was up over its week-earlier season premiere in Total Viewers to deliver the series' most-watched telecast in almost 1 year - since 10/18/12.

Scandal Season 3 Premiere (10-11pm - 10.5 million and 3.6/10 in AD18-49): Building on its Grey's lead-in by best-ever margins in viewers (+12%) and young adults (+20%), ABC's Scandal opened its 3rd season at series highs in Total Viewers and Adults 18-49. In Adults 18-49, Scandal was up 71% over its year-ago season premiere (2.1/6 on 9/27/12) and surpassed its previous series highs by 13% (3.2/9 set on its final two telecasts last season). Scandal was the #2 TV show of the night in Adults 18-49, behind only CBS' The Big Bang Theory. Scandal generated ABC's best numbers for a Thursday 10pm series telecast since January 2010 in viewers and since November 2010 in young adults - since 1/14/10 and 11/4/10, respectively.

Scandal Social Activity: The Scandal premiere delivered 712,877 tweets, which was the show's highest social delivery to date and stood as the #1 most social series on Thursday night. The premiere was up 22% from May's season finale (583,111 tweets) and up 714% from last fall's premiere (87,525 tweets).

Quick Take for Thursday, October 3, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC is Up over the Year-Ago Night with its Top Non-Sports Thursday Since Last Fall

ABC's "Scandal" Recap Special Beats NBC's Original Comedies From 8-9pm

"Grey's Anatomy" Posts the Series' Most-Watched Telecast in Nearly 1 Year

"Scandal" Opens its 3rd Season at Series Highs with a 71% Increase Year to Year

ABC Thursday Prime (8:00-11:00 p.m. - 8.5 million and 2.8/8 in AD18-49):

Featuring a "Scandal" recap special, "Grey's Anatomy" and the 3rd season premiere of "Scandal" (opened at series highs), ABC ran neck-and-neck with CBS' all-original lineup for No. 1 Adults 18-49 (2.8/8 vs. 2.9/9), while defeating originals on Fox by 56% (1.8/5) and on NBC by 75% (1.6/5).

· The Net was up 8% over the year-ago night in Adults 18-49 (2.6/7 on 10/4/12), delivering its strongest non-sports Thursday since the beginning of November - since 11/01/12.

"Scandal: The Secret is Out" (8:00-9:00 p.m. - 5.7 million and 1.6/5 in AD18-49)

Starting off the night at 8:00 p.m., ABC's "Scandal: The Secret is Out" series recap special beat out NBC's comedies in the hour by strong margins ("Parks and Recreation"/"Welcome to the Family" series debut = 3.4 million and 1.3/4) in Total Viewers (+68%) and Adults 18-49 (+23%).

"Grey's Anatomy" (9:00-10:00 p.m. - 9.4 million and 3.0/8 in AD18-49)

At 9:00 p.m., ABC's "Grey's Anatomy" nearly doubled its Adult 18-49 lead-in (+88%) to lead its hour by 11% over CBS' comedies ("The Crazy Ones"/"Two and a Half Men" = 2.7/7), by 76% over NBC's comedies ("Sean Saves the World" debut/"The Michael J Fox Show" = 1.7/5) and by 88% over Fox's "Glee" (1.6/5).

· "Grey's" was up over its week-earlier season premiere in Total Viewers to deliver the series' most-watched telecast in almost 1 year - since 10/18/12.

"Scandal" (10:00-11:00 p.m. - 10.5 million and 3.6/10 in AD18-49):

Building on its "Grey's" lead-in by best-ever margins in viewers (+12%) and young adults (+20%), ABC's "Scandal" opened its 3rd season at series highs in Total Viewers and Adults 18-49. In Adults 18-49, "Scandal" spiked 71% over its year-ago season premiere (2.1/6 on 9/27/12) and surpassed its previous series highs by 13% (3.2/9 set on its final two telecasts last season). "Scandal" was the No. 2 TV show of the night in Adults 18-49, behind only CBS' "The Big Bang Theory."

· "Scandal" generated ABC's best numbers for a Thursday 10:00 p.m. series telecast since January 2010 in viewers and since November 2010 in young adults - since 1/14/10 and 11/4/10, respectively.

"Scandal" Social Activity: The "Scandal" premiere delivered 712,877 tweets, which was the show's highest social delivery to date and stood as the No. 1 most social series on Thursday night. In fact, it delivered the highest number of tweets for any broadcast series telecast this season. The premiere was up 22% from May's season finale (583,111 tweets) and up 714% from last fall's premiere (87,525 tweets).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 45% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 10/03/13.





  [october 2013]  
S
M
T
W
T
F
S
  


· CRAZY ONES, THE (CBS)
· GLEE (FOX)
· GREY'S ANATOMY (ABC)
· MICHAEL J FOX SHOW, THE (NBC)
· PARKS & RECREATION (NBC)
· SCANDAL (ABC)
· SEAN SAVES THE WORLD (NBC)
· TWO AND A HALF MEN (CBS)
· WELCOME TO THE FAMILY (NBC)





most recent ratings | view all posts
[08/30/15 - 08:36 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Preseason to Another Victory
Coverage of the Seahawks and the Chargers tops the charts in both total viewers and adults 18-49.

[08/30/15 - 08:31 AM]
Encore of "Saturday Night Live" Matches the Show's Highest Metered-Market Household Rating in 10 Weeks
NBC spins the numbers for Saturday, August 29.

[08/29/15 - 08:37 AM]
Friday's Broadcast Ratings: CBS Climbs to Top Spot with NFL Preseason
Coverage of the Lions at the Jaguars leads the night among total viewers and adults 18-49.

[08/29/15 - 08:34 AM]
Encore of "America's Got Talent" Ties for #2 in Its Time Period Among the Big 4 Networks in Men 18-34 and Men 18-49
NBC spins the numbers for Friday, August 28.

[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 08:53 AM]
"The Carmichael Show" Is the Most-Watched Summer Comedy Debut Since 2007, Wins the Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, August 26.

[08/27/15 - 08:43 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"America's Got Talent" is the most-watched series while "Big Brother" leads the adults 18-49 race.

[08/26/15 - 08:42 AM]
NBC Wins Tuesday Among the Big 4 in All Key Measures, Sweeps Six of Six Half-Hours Among Those Nets in Adults 18-49
NBC spins the numbers for Tuesday, August 25.

[08/26/15 - 08:27 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos for Sixth Consecutive Week
"America's Got Talent" paves the way for another victory by the Peacock.

[08/25/15 - 01:03 PM]
"48 Hours: Decades of Deceit" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54, Adults 18-49 and Viewers
CBS spins the numbers for Saturday, August 22.

[08/25/15 - 09:03 AM]
"Live with Kelly and Michael" Is the Week's No. 1 Syndie Talker in All Key Measures
Disney/ABC Domestic Television spins the numbers for the week of August 10-14.

[08/25/15 - 08:43 AM]
Monday's Broadcast Ratings: ABC, NBC Share Top Demo Honors
The Alphabet's "Bachelor in Paradise" surges 20% from last week among adults 18-49.

[08/25/15 - 08:43 AM]
NBC Ties for the Monday Win Among the Big 4 in 18-49
NBC spins the numbers for Monday, August 24.