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Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)
Here are the highlights of the 17 ad-sustained programs that aired in primetime on the broadcast networks last night (10/3/13):
CBS (11.734 million viewers, #1; adults 18-49: 2.9, #1) pulled out a close win on Thursday with a new "The Big Bang Theory" (17.751 million viewers, #1; adults 18-49: 5.0, #1), the premiere of "The Millers" (13.152 million viewers, #2; adults 18-49: 3.3, #3) and week two of "The Crazy Ones" (11.761 million viewers, #3; adults 18-49: 2.9, #5), "Two and a Half Men" (9.255 million viewers, #6; adults 18-49: 2.4, #6) and "Elementary" (9.244 million viewers, #7; adults 18-49: 2.0, #T7) - its lowest-rated fall telecast to date.
ABC (8.545 million viewers, #2; adults 18-49: 2.8, #2) then snagged second place with its mix of "Scandal: The Secret Is Out" (5.743 million viewers, #10; adults 18-49: 1.6, #T11), "Grey's Anatomy" (9.388 million viewers, #5; adults 18-49: 3.0, #4) and the season premiere of "Scandal" (10.506 million viewers, #4; adults 18-49: 3.6, #2) - a series high.
Next up was FOX (5.774 million viewers, #3; adults 18-49: 1.8, #3) with new episodes from "The X Factor" (6.999 million viewers, #8; adults 18-49: 2.0, #T7) and "Glee" (4.549 million viewers, #13; adults 18-49: 1.6, #T11).
Meanwhile, NBC (4.545 million viewers, #4; adults 18-49: 1.6, #4) offered up its mix of "Parks & Recreation" (3.463 million viewers, #14; adults 18-49: 1.3, #14) - tying its series low, the premieres of "Welcome to the Family" (3.316 million viewers, #15; adults 18-49: 1.2, #T15) - the lowest-rated fall comedy debut in NBC history - and "Sean Saves the World" (4.895 million viewers, #11; adults 18-49: 1.6, #T11) plus a new "The Michael J. Fox Show" (5.920 million viewers, #9; adults 18-49: 1.9, #9) and "Parenthood" (4.837 million viewers, #12; adults 18-49: 1.7, #10).
And finally, the return of "The Vampire Diaries" (2.551 million viewers, #16; adults 18-49: 1.2, #T15) and the launch of "The Originals" (2.146 million viewers, #17; adults 18-49: 0.9, #17) on The CW (2.348 million viewers, #5; adults 18-49: 1.0, #5) closed out the night.
In the netlet's target demo (women 18-34), "Diaries" delivered a 1.8 rating at 8:00/7:00c and "Originals" a 1.4 rating at 9:00/8:00c.
Week-to-week changes (adults 18-49):
+6.25% - Parenthood
0.00% - The X Factor
0.00% - Parks & Recreation
-4.76% - Elementary
-5.66% - The Big Bang Theory
-9.09% - Grey's Anatomy
-9.52% - The Michael J. Fox Show
-17.24% - Two and a Half Men
-20.00% - Glee
-27.50% - The Crazy Ones
Year-to-year changes (adults 18-49):
+300.00% - The Vampire Diaries (vs. The Next)
+200.00% - The Originals (vs. The Next)
+71.43% - Scandal
+54.55% - Parenthood (vs. Rock Center With Brian Williams)
+2.04% - The Big Bang Theory
0.00% - Parks & Recreation (vs. 30 Rock)
0.00% - The Michael J. Fox Show (vs. Parks & Recreation)
-6.45% - The Crazy Ones (vs. Person of Interest)
-10.81% - The Millers (vs. Two and a Half Men)
-11.11% - Scandal: The Secret Is Out (vs. Last Resort)
-14.29% - Welcome to the Family (vs. Up All Night)
-18.92% - Grey's Anatomy
-22.58% - Two and a Half Men (vs. Person of Interest)
-23.08% - Elementary
-23.81% - Sean Saves the World (vs. The Office)
-35.48% - The X Factor
-38.46% - Glee
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/7; CBS's "Late Show with David Letterman," 2.6/7; and ABC's "Jimmy Kimmel Live," 2.6/7.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 1.2/6.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.7/6 in metered-market households and a 0.8/5 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/4/12):
[EDITOR'S NOTE: Due to local market NFL preemptions, Fast Nationals for CBS and The CW are approximate.]
CBS (13.29 million viewers, #1; adults 18-49: 3.3, #1) was the network to beat on Thursday with week two of "The Big Bang Theory" (15.38 million viewers, #1; adults 18-49: 4.9, #1), "Two and a Half Men" (12.67 million viewers, #3; adults 18-49: 3.7, #T2), "Person of Interest" (14.62 million viewers, #2; adults 18-49: 3.1, #T4) and "Elementary" (11.22 million viewers, #4; adults 18-49: 2.6, #T6).
FOX (7.67 million viewers, #3; adults 18-49: 2.9, #2) then claimed the silver with originals from "The X Factor" (9.14 million viewers, #6; adults 18-49: 3.1, #T4) and "Glee" (6.21 million viewers, #9; adults 18-49: 2.6, #T6).
Next up was ABC (8.42 million viewers, #2; adults 18-49: 2.5, #3) with its second week of "Last Resort" (7.87 million viewers, #7; adults 18-49: 1.8, #11), "Grey's Anatomy" (10.56 million viewers, #5; adults 18-49: 3.7, #T2) and "Scandal" (6.82 million viewers, #8; adults 18-49: 2.1, #T8).
Meanwhile, NBC (3.48 million viewers, #4; adults 18-49: 1.5, #4) offered up the return of "30 Rock" (3.40 million viewers, #12; adults 18-49: 1.3, #13) alongside new episodes of
"Up All Night" (3.09 million viewers, #14; adults 18-49: 1.4, #12), "The Office" (4.11 million viewers, #10; adults 18-49: 2.1, #T8), "Parks & Recreation" (3.53 million viewers, #11; adults 18-49: 1.9, #10) and "Rock Center With Brian Williams" (3.39 million viewers, #13; adults 18-49: 1.1, #14).
And finally, a new "The Next" (0.80 million viewers, #16; adults 18-49: 0.3, #T15) led into the season finale of "The Next" (1.00 million viewers, #15; adults 18-49: 0.3, #T15) on The CW (0.90 million viewers, #5; adults 18-49: 0.3, #5).
In the netlet's target demo (women 18-34), "The Next" delivered a 0.2 rating.
Week-to-week changes (adults 18-49):
+6.90% - Person of Interest
+5.71% - Two and a Half Men
+4.00% - Glee
+2.08% - The Big Bang Theory
0.00% - The Next
-3.13% - The X Factor
-4.55% - Scandal
-8.33% - Rock Center With Brian Williams
-9.52% - Parks & Recreation
-12.50% - The Office
-13.95% - Grey's Anatomy
-16.13% - Elementary
-18.18% - Last Resort
-22.22% - Up All Night
Year-to-year changes (adults 18-49):
+50.00% - Last Resort (vs. Charlie's Angels)
+48.00% - Two and a Half Men (vs. How to Be a Gentleman)
+24.00% - Person of Interest
+23.33% - Grey's Anatomy
+11.36% - The Big Bang Theory
-3.70% - Elementary (vs. The Mentalist)
-4.55% - Scandal (vs. Private Practice)
-11.43% - The X Factor
-13.33% - 30 Rock (vs. Community)
-17.39% - Parks & Recreation (vs. Whitney)
-26.32% - Up All Night (vs. Parks & Recreation)
-26.67% - Rock Center With Brian Williams (vs. Prime Suspect)
-32.26% - The Office
-36.59% - Glee (vs. The X Factor)
-62.50% - The Next - 9:00 (vs. The Secret Circle)
-75.00% - The Next - 8:00 (vs. The Vampire Diaries)
In late-night metered market ratings (via NBC's press release):
·In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 2.8/7; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.5/5.
·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.6/3; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.6/3.
·At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).
·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
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