or


[10/11/13 - 08:25 AM]
ABC's "Once Upon a Time in Wonderland" Debut Improves Its Hour
ABC spins the numbers for Thursday, October 10.

[via press release from ABC]

ABC's "Once Upon a Time in Wonderland" Debut Improves Its Hour/"Grey's" is #1 at 9p/"Scandal" is Thursday's #2 TV Show

ABC Thursday Prime (8-11pm - 7.8 million and 2.5/7 in AD18-49): ABC earned second place on Thursday, beating Fox (6.9 million and 2.4/7) and NBC (3.4 million and 1.1/3). The Net was up 67% over the year-ago night in Adults 18-49 (1.5/4 on 10/11/12).

Once Upon a Time in Wonderland (8-9pm - 5.7 million and 1.7/5 in AD18-49): During the 8 o'clock hour, ABC's debut of Once Upon a Time in Wonderland topped NBC's comedies by wide margins (Parks and Recreation/Welcome to the Family = 2.9 million and 1.0/3) in Total Viewers (+97%) and Adults 18-49 (+70%). The Wonderland premiere gained young adult audience (+6%) from its first half-hour to its second half-hour. Given the strong TV playback gains for Once Upon a Time, the ABC drama spinoff will likely see a substantial increase in the L+3 and L+7 numbers. Once Upon a Time in Wonderland improved its time period over the year-ago night with Last Resort by 6% in Adults 18-49 (1.7/5 vs. 1.6/5).

Grey's Anatomy (9-10pm - 8.7 million and 2.8/8 in AD18-49): At 9pm, ABC's Grey's Anatomy ranked #1 in Adults 18-49, tying Glee's Cory Montieth tribute episode, while leading CBS' comedies in the hour by 17% in Adults 18-49 (The Crazy Ones/Two and a Half Men = 2.4/7) and more than doubling NBC's comedies (+155% over Sean Saves the World/The Michael J Fox Show = 1.1/3).

Scandal (10-11pm - 9.0 million and 3.1/9 in AD18-49): Once again building on its Grey's Adult 18-49 lead-in (+11%), ABC's Scandal (3.1/9) towered over its 10pm drama competition, beating CBS Elementary by 63% (1.9/6) and NBC's Parenthood by 158% (1.2/3). It also ranked #1 in the slot with Total Viewers. On average in Adults 18-49, Scandal is up 70% over its first two telecasts last year (3.4/10 vs. 2.0/6) making the ABC drama the fastest growing returning series this season. For the 2nd week in a row, ABC's Scandal was Thursday's #1 drama and also the #2 TV show of the night in Adults 18-49 (tie), behind only CBS' The Big Bang Theory.

Quick Take for Thursday, October 10, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC Takes Second on Thursday with a 67% Increase Over the Year-Ago Night

ABC's "Once Upon a Time in Wonderland" Dominates NBC's Comedies And Improves its Thursday's 8 O'clock Hour Year to Year with Young Adults

Against Increased Competition, "Grey's Anatomy" is No. 1 at 9pm in Adults 18-49

Building on its Lead-in at 10pm, "Scandal" Towers Over its Competition to Finish As Thursday's No. 1 Drama and the No. 2 TV Series of the Night in Adults 18-49

ABC Thursday Prime (8:00-11:00 p.m. - 7.8 million and 2.5/7 in AD18-49):

ABC earned second place on Thursday, beating Fox (6.9 million and 2.4/7) and NBC (3.4 million and 1.1/3). The Net was up 67% over the year-ago night in Adults 18-49 (1.5/4 on 10/11/12).

"Once Upon a Time in Wonderland" (8:00-9:00 p.m. - 5.7 million and 1.7/5 in AD18-49):

During the 8 o'clock hour, ABC's debut of "Once Upon a Time in Wonderland" topped NBC's comedies by wide margins ("Parks and Recreation"/"Welcome to the Family" = 2.9 million and 1.0/3) in Total Viewers (+97%) and Adults 18-49 (+70%), while ranking No. 2 against its broadcast competition with Men 18-49 (tie) and Kids 2-11 (tie). The "Wonderland" premiere gained young adult audience from its first half-hour to its second half-hour (+6% - 1.6/5 to 1.7/5). Given the strong TV playback gains for "Once Upon a Time," the ABC drama spinoff will likely see a substantial increase in the L+3 and L+7 numbers.

· "Once Upon a Time in Wonderland" improved its time period over the year-ago night with "Last Resort" by 6% in Adults 18-49 (1.7/5 vs. 1.6/5 on 10/11/12).

"Grey's Anatomy" (9:00-10:00 p.m. - 8.7 million and 2.8/8 in AD18-49):

At 9:00 p.m., ABC's "Grey's Anatomy" ranked No. 1 in Adults 18-49, tying "Glee's" Cory Montieth tribute episode (2.8/8), while leading CBS' comedies in the hour by 17% in Adults 18-49 ("The Crazy Ones"/"Two and a Half Men" = 2.4/7) and more than doubling NBC's comedies (+155% over "Sean Saves the World"/"The Michael J Fox Show" = 1.1/3).

· Opposite increased competition from the "Glee" tribute episode, "Grey's" retained 91% in Total Viewers and 90% in Adults 18-49 week to week.

"Scandal" (10:00-11:00 p.m. - 9.0 million and 3.1/9 in AD18-49):

Once again building on its "Grey's" Adult 18-49 lead-in (+11%), ABC's "Scandal" (3.1/9) towered over its 10:00 p.m. drama competition, beating CBS "Elementary" by 63% (1.9/6) and NBC's "Parenthood" by 158% (1.2/3). It also ranked No. 1 in the hour with Total Viewers. For the 2nd week in a row, ABC's "Scandal" was Thursday's No. 1 drama and also the No. 2 TV show of the night in Adults 18-49 (tie), behind only CBS' "The Big Bang Theory."

· On average in Adults 18-49, "Scandal" is up 70% over its first two telecasts last year (3.4/10 vs. 2.0/6) making the ABC drama the fastest growing returning series this season.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 45% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 10/10/13.





  [october 2013]  
S
M
T
W
T
F
S
  


· CRAZY ONES, THE (CBS)
· ELEMENTARY (CBS)
· GLEE (FOX)
· GREY'S ANATOMY (ABC)
· ONCE UPON A TIME (ABC)
· ONCE UPON A TIME IN WONDERLAND (ABC)
· PARENTHOOD (NBC)
· PARKS & RECREATION (NBC)
· SCANDAL (ABC)
· TWO AND A HALF MEN (CBS)
· WELCOME TO THE FAMILY (NBC)









most recent ratings | view all posts
[11/23/14 - 08:57 AM]
Saturday's Broadcast Ratings: "Saturday Night Football" Tops Demos for ABC
The Alphabet leads the night among adults 18-49 for the second week in a row.

[11/23/14 - 08:54 AM]
"Saturday Night Live," with Host Cameron Diaz, Ranks As the Night's #1 Telecast on the Big 4 Networks in 18-49
NBC spins the numbers for Saturday, November 22.

[11/22/14 - 09:02 AM]
"Constantine" Jumps 38% Week to Week in Adults 18-49 to Hit Its Highest Rating Since Its Series Debut
NBC spins the numbers for Friday, November 21.

[11/22/14 - 08:45 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Fourth Consecutive Week
The network's "Shark Tank" posts a 2.0 rating among adults 18-49.

[11/22/14 - 08:39 AM]
ABC Wins Friday for November Sweep in Adults 18-49 - Hits Season Highs Across the Night
ABC spins the numbers for Friday, November 21.

[11/21/14 - 11:00 AM]
Season Three Premiere of Bounce TV's "Off The Chain" Series Reaches Over 1.7 Million Viewers
Bounce TV spins the numbers for Wednesday, November 19.

[11/21/14 - 08:56 AM]
"Parenthood" Is Up Week to Week by 40% in 18-49 Rating to Season High
NBC spins the numbers for Thursday, November 20.

[11/21/14 - 08:43 AM]
Thursday's Broadcast Ratings: ABC Tops Viewers, Demos with Fall Finales
"Grey's Anatomy," "Scandal" and "How to Get Away with Murder" power the Alphabet in front last night.

[11/21/14 - 08:27 AM]
ABC Wins All 4 November Sweep Thursdays for the First Time in Over 23 Years
ABC spins the numbers for Thursday, November 20.

[11/20/14 - 11:27 AM]
"The Tonight Show" Continues Dominance Against ABC, CBS Timeslot Competition for Week of Nov. 10-14
NBC spins the late-night numbers for the week of November 10-14.

[11/20/14 - 08:51 AM]
"The Mysteries of Laura" Captures Its Highest 18-49 and Total-Viewer Results Since October 15
NBC spins the numbers for Wednesday, November 19.

[11/20/14 - 08:30 AM]
Wednesday's Broadcast Ratings: "Modern Family" Powers Demo Victory for ABC
The Alphabet's flagship comedy is also up nearly 20% from last week among adults 18-49.

[11/20/14 - 08:23 AM]
Up Year to Year and Week to Week, ABC is No. 1 on Wednesday in Adults 18-49
ABC spins the numbers for the Wednesday, November 19.

[11/20/14 - 06:13 AM]
Bravo Media Scores Best Tuesday Prime Among All Key Demos Year To-Date
Bravo spins the numbers for Tuesday, November 18.

[11/19/14 - 11:37 AM]
"Madam Secretary" Elevates CBS's Sunday Upscale Audience
CBS spins the numbers for its Sunday lineup to date this season.