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[10/15/13 - 08:42 AM]
"Castle" Spikes to a 2-Year High in Adults 18-34
ABC spins the numbers for Monday, October 14.

[via press release from ABC]

ABC's "Dancing" and "Castle" Grow in Adults 18-49/"Castle" Spikes to a 2-Year High in Adults 18-34

ABC Monday Prime 8-11pm (12.2 million and 2.1/6 in AD18-49): ABC ranked #2 on Monday in viewers, outdrawing Fox by 4.9 million viewers (7.3 million) and CBS by 5.2 million viewers (7.0 million). In addition, ABC continued to beat CBS on the night in Adults 18-49, leading by 5% (2.1/6 vs. 2.0/5). Both Dancing (+5%) and Castle (+16%) were up week to week in Adults 18-49.

DWTS 8-10pm (12.8 million and 2.1/6 in AD18-49): ABC's Dancing with the Stars once again ranked as the 2nd-most-watched entertainment show on Monday to NBC's The Voice, and in its time period outdrew CBS' 2-hour comedy block by 4.9 million viewers (7.9 million) and Fox's dramas by 5.5 million viewers (7.3 million). Christina Milian was the fourth celebrity dancer to be eliminated from the competition this season. Dancing was up 5% week to week among Adults 18-49 to a 3-week high. On average, ABC's DWTS is up over the same point last season by 4% in Total Viewers and by 9% in Adults 18-49.

Castle 10-11pm (11.1 million and 2.2/6 in AD18-49): Building on its lead-in at 10pm in Adults 18-49 (+5%), ABC's Castle surged 16% week to week to match a season high. In addition, the ABC drama spiked 42% in Adults 18-34 over the prior week to earn a 2-year high - since 10/17/11. Castle was up 10% over its year-ago telecast (2.0/5 on 10/15/12) in Adults 18-49 and is also up 10% season to date (L+SD).

Quick Take for Monday, October 14, 2013 (Fast Affiliate Live +Same Day Ratings)

ABC Beats Fox by 4.9 Million Viewers and CBS by 5.2 Million Viewers on Monday

ABC's "Dancing with the Stars" Stands as 2nd-Most-Watched Telecast on the Night And Hits a 3-Week High in Adults 18-49

ABC's "Castle" Matches a Season Best in Adults 18-49, While Posting a 2-Year High in Adults 18-34

Monday Night (8:00-11:00 p.m. - 12.2 million and 2.1/6 AD18-49)

ABC ranked No. 2 on Monday in viewers, outdrawing Fox by 4.9 million viewers (7.3 million) and CBS by 5.2 million viewers (7.0 million). In addition, ABC continued to beat CBS on the night in Adults 18-49, leading by 5% (2.1/6 vs. 2.0/5). Both "Dancing" (+5%) and "Castle" (+16%) were up week to week in Adults 18-49.

"Dancing with the Stars" (8:00-10:00 p.m. - 12.8 million and 2.1/5 in AD18-49)

ABC's "Dancing with the Stars" once again ranked as the 2nd-most-watched entertainment show on Monday to NBC's "The Voice," and in its time period outdrew CBS' 2-hour comedy block by 4.9 million viewers (7.9 million) and Fox's dramas by 5.5 million viewers (7.3 million). Christina Milian was the fourth celebrity dancer to be eliminated from the competition this season.

· "Dancing" was up 5% week to week (2.0/5 on 10/7/13) among Adults 18-49 to a 3-week high. On average, ABC's "DWTS" is up over the same point last season by 4% in Total Viewers and by 9% in Adults 18-49.

"Castle" (10:00-11:00 p.m. - 11.1 million and 2.2/6 in AD18-49)

Building on its lead-in at 10:00 p.m. in Adults 18-49 (+5%), ABC's "Castle" surged 16% week to week to match a season high. In addition, the ABC drama spiked 42% in Adults 18-34 over the prior week (1.7/5 vs. 1.2/4) to earn a 2-year high - since 10/17/11. "Castle" was up 10% over its year-ago telecast (2.0/5 on 10/15/12) in Adults 18-49 and is also up 10% season to date (L+SD).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 10/14/13.





  [october 2013]  
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· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· VOICE, THE (NBC)





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