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[10/22/13 - 11:38 AM]
Disney XD Rises to #1 Week in the Network's History in Prime in Boys 9-14 and Hits Near 1-Year High in Kids 6-14
Disney XD spins the numbers for the week of October 14-20.

[via press release from Disney XD]

Ratings Highlights for October 14 - 20, 2013 Final National Ratings

Disney XD Generated #1 Week in the Network's History in Prime Among Boys 9-14 and Sets 47 Week High in Kids 6-14

"Mighty Med" Posts Solid Gains Over its Week Ago Series Launch, Ranking as Disney XD's #1 Telecast of 2013 in Boys 9-14 and #2 in Key 6-14s

"Crash & Bernstein" Sets Series High in Boys 9-14, While "Kickin' It" Delivers its #2 Telecast Ever in Core Demographic

Disney XD

During the week of October 14, 2013, bolstered by Monday's all new line up of "Crash & Bernstein," "Kickin' It," "Mighty Med" and "Lab Rats," Disney XD delivered its #1 week in the network's history in Prime in Boys 9-14 (142,000), hit a 49 week high in Tweens 9-14 (213,000) and 47 week high in Kids 6-14 (282,000) - since weeks of 11/5/12 and 11/19/12, respectively.

· "Crash & Bernstein" (7:30 - 8:00 p.m.) garnered a series high in Boys 9-14 (257,000/2.1 rating) and its #2 telecast of all time in Kids 6-14 (489,000/1.4 rating), Boys 6-14 (332,000/1.8 rating) and Tweens 9-14 (340,000/1.4 rating), spiking by double digits week to week.

· "Kickin' It" (8:00 - 8:30 p.m.) delivered its #2 telecast of all time in Boys 9-14 (312,000/2.5 rating), its #3 telecast ever in Boys 6-14 (401,000/2.2 rating) and set 3-month highs in Boys 6-11 (264,000/2.2 rating) and Boys 2-11 (296,000/1.5 rating), surging by solid margins week to week.

· "Mighty Med" (8:30 - 9:00 p.m.) bucked the trend, posting solid gains over its series launch, setting series highs in Total Viewers (1.06 million), Kids 6-14 (771,000/2.1 rating), Boys 6-14 (490,000/2.7 rating), Kids 6-11 (537,000/2.3 rating), Tweens 9-14 (573,000/2.4 rating) and Boys 9-14 (394,000/3.2 rating) and ranking as TV's #1 telecast in the time period for the 2nd straight week in target boy 6-14 and 9-14 demos.

· Impressively, "Mighty Med" stood as Disney XD's #1 telecast year to date in Boys 9-14 and its #2 telecast of 2013 in Kids 6-14, Boys 6-14, Kids 6-11 and Tweens 9-14.

· Notably, "Mighty Med" registered solid gains over its series launch in key categories, specifically by 11% in Kids 6-14 (771,000 vs. 695,000), by 11% in Boys 6-14 (490,000 vs. 440,000) and by 15% in Tweens 9-14 (573,000 vs. 498,000).

· "Lab Rats" (9:00 - 9:30 p.m.) climbed to two-and-a-half month highs in target categories, including Total Viewers (919,000), Kids 6-14 (632,000/1.8 rating), Kids 6-11 (428,000/1.8 rating), Tweens 9-14 (499,000/2.1 rating) and Kids 2-11 (434,000/1.1 rating).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 80 million households via its basic cable and satellite affiliates.

Source: NMR, final national U.S. ratings, Live + Same Day, week of 10/14/13 - 10/20/13. 2013 to date: 12/31/12-10/20/13.





  [october 2013]  
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· CRASH & BERNSTEIN (DISNEY XD)
· KICKIN' IT (DISNEY XD)
· LAB RATS (DISNEY XD)
· MIGHTY MED (DISNEY XD)





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