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[11/04/13 - 08:27 AM]
ABC's Sunday Lineup Hits a 4-Week High with Gains Across the Night
ABC spins the numbers for Sunday, November 3.

[via press release from ABC]

ABC's Sunday Lineup Hits a 4-Week High with Gains Across the Night

ABC Sunday Prime (7-11pm - 6.1 million and 1.6/4 in AD18-49): Opposite strong NFL-driven competition from NBC's Sunday Night Football and CBS' approximate 1-hour NFL-overrun boosted lineup, ABC's Sunday was up for the 2nd straight week in Adults 18-49 (+7%) to earn a 4-week high - since 10/6/13. In addition, Net gained Total Viewers (+9%) for the 4th straight week for a best-since-premiere number - since 9/29/13

America's Funniest Home Videos (7-8pm - 7.0 million and 1.4/4 in AD18-49): In the 7 o'clock hour, America's Funniest Home Videos grew 15% week to week in Total Viewers and held even Adults 18-49. AFHV hit a season high in viewers and tied a season best with young adults.

Once Upon a Time (8-9pm - 7.5 million and 2.3/6 in AD18-49): At 8pm, ABC's Once Upon a Time was up for the 2nd week in viewers (+4%) and young adults (+5%) to deliver 3-week highs - since 10/13/13.

Revenge (9-10pm - 6.3 million and 1.7/4 in AD18-49): During the 9 o'clock hour, ABC's Revenge grew by double-digits week to week in Total Viewers (+11%) and Adults 18-49 (+21%) to its best numbers in 1 month - since 10/6/13.

Betrayal (10-11pm - 3.5 million and 1.0/3 in AD18-49): During the 10 o'clock hour, ABC's Betrayal earned its top numbers in 4 weeks, up in both Total Viewers (+6%) and Adults 18-49 (+11%).

Quick Take for Sunday, November 3, 2013 (Fast Affiliate Live + Same Day Ratings)

Up for the 4th Week, ABC Delivers a Best-Since-Premiere Sunday Audience

"America's Funniest Home Videos" Jumps 15% in Viewers to a New Season High

"Once Upon A Time" is Up for the 2nd Week in Total Viewers and Adults 18-49

"Revenge" Grows by Double-Digits to 4-Week Highs in Viewers and Adults 18-49

Building 11%, ABC's "Betrayal" Earns its Highest Adult 18-49 Rating in 1 Month

ABC Sunday Prime (7:00-11:00 p.m. - 6.1 million and 1.6/4 in AD18-49):

Opposite strong NFL-driven competition from NBC's Sunday Night Football and CBS' approximate 1-hour NFL-overrun boosted lineup, ABC's Sunday was up for the 2nd straight week in Adults 18-49 (+7%) to earn a 4-week high - since 10/6/13. In addition, the Net gained Total Viewers (+9%) for the 4th straight week for a best-since-premiere number - since 9/29/13.

"America's Funniest Home Videos" (7:00-8:00 p.m. - 7.0 million and 1.4/4 in AD18-49):

In the 7 o'clock hour, "America's Funniest Home Videos" grew 15% week to week in Total Viewers and held even Adults 18-49. "AFHV" hit a season high in viewers and tied a season best with young adults.

"Once Upon a Time" (8:00-9:00 p.m. - 7.5 million and 2.3/6 in AD18-49):

At 8:00 p.m., ABC's "Once Upon a Time" was up for the 2nd week in viewers (+4%) and young adults (+5%) to deliver 3-week highs - since 10/13/13.

"Revenge" (9:00-10:00 p.m. - 6.3 million and 1.7/4 in AD18-49):

During the 9 o'clock hour, ABC's "Revenge" grew by double-digits week to week in Total Viewers (+11%) and Adults 18-49 (+21%) to its best numbers in 1 month - since 10/6/13.

"Betrayal" (10:00-11:00 p.m. - 3.5 million and 1.0/3 in AD18-49):

During the 10 o'clock hour, ABC's "Betrayal" earned its top numbers in 4 weeks (since 10/6/13), up in both Total Viewers (+6%) and Adults 18-49 (+11%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 11/03/13.





  [november 2013]  
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· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BETRAYAL (ABC)
· ONCE UPON A TIME (ABC)
· REVENGE (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)





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