SEASON-FIVE PREMIERE OF ANIMAL PLANET'S "PIT BULLS & PAROLEES" IS SERIES' BEST-EVER SEASON OPENER
-- Season Debut Unchains 1.2 Million Viewers -
· The season-five premiere of PIT BULLS & PAROLEES, "Out of the Dark," which aired Saturday, November 2, is the series' most-watched season opener, pulling in 1.2M P2+ viewers. Among this demo, "Out of the Dark" performed 23 percent above PIT BULLS & PAROLEES' season-four debut and saw an increase in 17 percent versus overall season-four levels.
· The season-five premiere also was series' the most-watched series season opener across many other key demos and posted double-digit gains versus season four's debut, including 782K HH (+10%), 502K P25-54 (+18%), 484K P18-49 (+13%), 377K W25-54 (+39%) and 352K W18-49 (+34%).
· This episode of PIT BULLS & PAROLEES helped Animal Planet rank among the top-three nonfiction, ad-supported cable networks in its Saturday at 10 PM time slot with W18-49 (#2) and W25-54 (#3).
PIT BULLS & PAROLEES follows Tia Maria Torres, renowned pit bull trainer and founder of Villalobos Rescue Center, as she unites pit bulls and parolees in a mission to rescue both from their troubled pasts. PIT BULLS AND PAROLEES is produced by 44 Blue Productions and Rive Gauche Television. Rasha Drachkovitch is executive producer for 44 Blue Productions. Lisa Lucas is executive producer for Animal Planet.
Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.