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[11/12/13 - 08:31 AM]
ABC Is Monday's Most-Watched Net as "Dancing" Continues to Top "The Voice"
ABC spins the numbers for Monday, November 11.

[via press release from ABC]

ABC Is Monday's Most-Watched Net as "Dancing" Continues to Top "The Voice"

ABC Monday Prime 8-11pm (11.7 million and 1.8/5 in AD18-49): ABC was Monday's most-watched network for the 2nd week in a row (11.7 million), leading NBC by 2% (11.5 million), Fox by 63% (7.2 million) and CBS by 72% (6.8 million). Topping the night, ABC's Dancing continued to pull in a larger audience than NBC's The Voice (12.5 million vs. 11.9 million).

DWTS 8-10pm (12.5 million and 1.7/5 in AD18-49): ABC's Dancing with the Stars ranked Monday's most-watched entertainment show for the 3rd week running over NBC's The Voice (12.5 million vs. 11.9 million). Also in its 8-10pm time period, Dancing outdrew CBS' 2-hour comedy block by 4.6 million viewers (7.9 million) and Fox's dramas by 5.3 million viewers (7.1 million). Elizabeth Berkley was eliminated this week.

Castle 10-11pm (10.1 million and 1.9/5 in AD18-49): Building on its Adult 18-49 lead-in (+12%) during the 10 o'clock hour, ABC's Castle more than doubled the audience of CBS' Hostages (+124% - 10.1 million vs. 4.5 million) and led by 73% with young adults (1.9/5 vs. 1.1/3).

Quick Take for Monday, November 11, 2013 (Fast Affiliate Live +Same Day Ratings)

ABC is Monday's Most-Watched Broadcast Network for the 2nd Week in a Row

ABC's "Dancing with the Stars" is Monday's Most-Watched Entertainment Show, Leading NBC's "This Voice" for the 3rd Straight Week

"Castle" More than Doubles Total Viewer Audience (+124%) of CBS' "Hostages," While Significantly Leading in Adults 18-49 (+73%)

Monday Night 8:00-11:00 p.m. (11.7 million and 1.8/5 in AD18-49):

ABC was Monday's most-watched broadcast network for the 2nd week in a row (11.7 million), leading NBC by 2% (11.5 million), Fox by 63% (7.2 million) and CBS by 72% (6.8 million). Topping the night, ABC's "Dancing" continued to pull in a larger audience than NBC's "The Voice" (12.5 million vs. 11.9 million).

"Dancing with the Stars" (8:00-10:00 p.m. - 12.5 million and 1.7/5 in AD18-49):

ABC's "Dancing with the Stars" ranked Monday's most-watched entertainment show for the 3rd week running over NBC's "The Voice" (12.5 million vs. 11.9 million). Also, in its 8:00-10:00 p.m. time period, "Dancing" outdrew CBS' 2-hour comedy block by 4.6 million viewers (7.9 million) and Fox's dramas by 5.3 million viewers (7.1 million). Elizabeth Berkley was eliminated this week.

"Castle" (10:00-11:00 p.m. - 10.1 million and 1.9/5 in AD18-49):

Building on its Adult 18-49 lead-in (+12%) during the 10 o'clock hour, ABC's "Castle" more than doubled the audience of CBS' "Hostages" (+124% - 10.1 million vs. 4.5 million) and led by 73% with young adults (1.9/5 vs. 1.1/3).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 11/11/13.





  [november 2013]  
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· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· HOSTAGES (CBS)
· VOICE, THE (NBC)





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