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Ratings Report, Week of October 28, 2013
(National Live + Same Day Program Ratings)
"Katie" is Up Across the Board Week to Week, Hitting 5-Week Highs in
Homes and Viewers, While Scoring a New Season High with Women 25-54
"Katie" National Ratings
Based on National ratings for the week of October 28, 2013, "Katie" grew over the prior week in Households (+6% - 1.8 rating vs. 1.7 rating), Total Viewers (+3% - 2.248 million vs. 2.177 million) and Women 25-54 (+11% - 1.0 rating vs. 0.9 rating).
· "Katie" earned 5-week highs with Households and Total Viewers (since w/o 9/23/13), while delivering a new season high with Women 25-54. In fact, the show posted a nearly 9-month high with Women 25-54 - since w/o 2/4/13.
· On Monday (10/28/13), "Katie" delivered its highest-rated telecast on any day since January in Women 25-54 (1.3 rating) - since 1/24/13.
"Katie" is executive-produced by Katie Couric and Rachel Miskowiec and is distributed by Disney-ABC Domestic Television.
Source: The Nielsen Company, National Live + Same Day Program Ratings, week of 10/28/13.
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