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[11/13/13 - 08:31 AM]
ABC's Tuesday Comedies Grow and Improve their Slots Year to Year
ABC spins the numbers for Tuesday, November 12.

[via press release from ABC]

ABC's Tuesday Comedies Grow and Improve their Slots Year to Year

ABC Tuesday Prime (8-11pm - 4.6 million and 1.5/4 in AD18-49): ABC beat Fox's Tuesday comedy lineup (3.1 million and 1.4/4) by 1.5 million viewers and by 7% in Adults 18-49.

Marvel's Agents of S.H.I.E.L.D. (8-9pm - 6.6 million and 2.2/6 in AD18-49): ABC's Marvel's Agents of S.H.I.E.L.D. ranked a solid second in its hour among in Adults 18-49 to CBS' top-rated NCIS, leading NBC's Biggest Loser by 16% (1.9/5) and Fox's comedies by 69% (Dads/Brooklyn 9-9 = 1.3/4). S.H.I.E.L.D. ranked #1 in the hour with Men 18-34 and Teens 12-17.

· On average, the new drama is more than doubling the Net's year-ago delivery with Adults 18-49 (+105%), ranking as its highest-rated series in the time slot since 2009.

The Goldbergs (9-9:30pm - 5.2 million and 1.7/5 in AD18-49):

With improved lead-in retention at 9pm, The Goldbergs topped Fox's New Girl (3.3 million) in the half-hour by 1.9 million viewers and tied the veteran comedy in Adults 18-49 to rank as Tuesday's most-watched comedy for the 8th week running. The Goldbergs was up week to week in viewers (+6%) and young adults (+13%), matching a 5-week high in Adults 18-49.

· Continuing to improve its time slot for ABC, The Goldbergs was up 18% in Total Viewers and 31% over Happy Endings on the year-ago night (4.4 million and 1.3/4 on 11/13/12).

Trophy Wife (9:30-10pm - 3.8 million and 1.2/3 in AD18-49):

In the 9:30pm half-hour, ABC's Trophy Wife outdrew Fox's The Mindy Project (2.6 million) by 1.2 million viewers. Trophy Wife was up week to week in Total Viewers (+3%) and Adults 18-49 (+9%).

· Like its lead-in, Trophy Wife boosted its half-hour by 23% in Total Viewers and by 9% in Adults 18-49 over the year-ago night with an original comedy (3.1 million and 1.1/3 for B---- in Apt 23 on 11/13/12).

Quick Take for Tuesday, November 12, 2013 (Fast Affiliate Live + Same Day Ratings)

"S.H.I.E.L.D." Takes a Solid Second in its Hour with Adults 18-49 and on Average More than Doubles its Slot for ABC as the Net's Top-Rated Series Since 2009

"The Goldbergs" is Up Week to Week with a 5-Week High in Adults 18-49

"Trophy Wife" Grows Week to Week and Improves its Half-Hour Year to Year

ABC Tuesday Prime (8:00-11:00 p.m. - 4.6 million and 1.5/4 in AD18-49):

ABC beat Fox's Tuesday comedy lineup (3.1 million and 1.4/4) by 1.5 million viewers (4.6 million vs. 3.1 million) and by 7% in Adults 18-49 (1.5/4 vs. 1.4/4).

"Marvel's Agents of S.H.I.E.L.D." (8:00-9:00 p.m. - 6.6 million and 2.2/6 in AD18-49):

ABC's "Marvel's Agents of S.H.I.E.L.D." ranked a solid second in its hour among Adults 18-49 to CBS' top-rated "NCIS," leading NBC's "The Biggest Loser" by 16% (1.9/5) and Fox's comedies by 69% ("Dads"/"Brooklyn Nine-Nine" = 1.3/4). "S.H.I.E.L.D." finished No. 1 in the hour with Men 18-34 (tie) and Teens 12-17 (tie).

· On average, the new drama is more than doubling the Net's year-ago delivery with Adults 18-49 (+105%), ranking as its highest-rated series in the time slot since 2009.

"The Goldbergs" (9:00-9:30 p.m. - 5.2 million and 1.7/5 in AD18-49):

With its best-yet lead-in retention at 9:00 p.m., "The Goldbergs" topped Fox's "New Girl" (3.3 million) in the half-hour by 1.9 million viewers and tied the veteran comedy in Adults 18-49 to stand as Tuesday's most-watched comedy for the 8th week running. "The Goldbergs" was up week to week in viewers (+6%) and young adults (+13%), matching a 5-week high in Adults 18-49.

· Continuing to improve its time slot for ABC, "The Goldbergs" was up 18% in Total Viewers and 31% in Adults 18-49 over "Happy Endings" on the year-ago night (4.4 million and 1.3/4 on 11/13/12).

"Trophy Wife" (9:30-10:00 p.m. - 3.8 million and 1.2/3 in AD18-49):

In the 9:30 p.m. half-hour, ABC's "Trophy Wife" outdrew Fox's "The Mindy Project" (2.6 million) by 1.2 million viewers. "Trophy Wife" was up week to week in Total Viewers (+3%) and Adults 18-49 (+9%).

· Like its lead-in, "Trophy Wife" boosted its half-hour by 23% in Total Viewers and by 9% in Adults 18-49 over the year-ago night with an original comedy (3.1 million and 1.1/3 for "B---- in Apt 23" on 11/13/12).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year- to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 11/12/13.





  [november 2013]  
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· BIGGEST LOSER, THE (NBC)
· DON'T TRUST THE BITCH IN APARTMENT 23 (ABC)
· GOLDBERGS, THE (ABC)
· HAPPY ENDINGS (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MINDY PROJECT, THE (HULU)
· NCIS (CBS)
· NEW GIRL (FOX)
· TROPHY WIFE (ABC)





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