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THE CW'S "ARROW" IS ON TARGET, HITS SERIES HIGHS IN ADULTS 18-34 AND MEN 18-34
November 14, 2013 (Burbank, CA) - The CW's ARROW struck a bull's-eye last night, hitting series highs in adults 18-34 (1.1/4 - tie), and men 18-34 (1.4/5), according to preliminary Live Plus Same Day Nielsen ratings for Wednesday, November 13, 2013.
Last night's ARROW delivered The CW's best performance in the Wednesday 8-9 p.m. time period in men 18-34 in five years (Oct. 2008).
ARROW also matched its season high in adults 18-49 (1.1/3), and had its second-most watched episode of the season (2.99M).
ARROW gained +22% week to week in adults 18-34, +56% in men 18-34, +10% in adults 18-49, +27% in men 18-49 (1.4/4) and +7% in total viewers.
THE TOMORROW PEOPLE grew +9% versus last week in total viewers (1.69M), and held even in adults 18-49 (0.6/2).
Week to week, The CW's Wednesday night was up +7% in total viewers (2.34M), +14% in adults 18-34 (0.8/3), +13% in adults 18-49 (0.9/3), and +13% in men 18-34 (0.9/3).
In time-shifted viewing this season ARROW is averaging a +37% gain in total viewers in Live + 3 Day viewing versus Live + Same Day, a +41% increase in adults 18-34, and a +46% jump in adults 18-49. THE TOMORROW PEOPLE also sees sizable increases in delayed viewing, averaging a +33% gain in total viewers, growing +52% in adults 18-34, and gaining +46% in adults 18-49 in L+3 compared to L+SD.
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