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[11/20/13 - 08:40 AM]
ABC's Tuesday Hits 8-Week Highs
ABC spins the numbers for Tuesday, November 19.

[via press release from ABC]

ABC's Tuesday Hits 8-Week Highs/The "SHIELD" Is Up and "David Blaine" Wins with Season Highs in Its Slot

ABC Tuesday Prime (8-11pm - 6.9 million and 2.3/6 in AD18-49): ABC took second place in Adults 18-49 (2.3/6 - tied w/NBC), while winning the night in Adults 18-34 and key Men (M18-34/M18-49).

· In viewers and young adults, the Net earned its strongest performance on the night in 8 weeks - since season premiere Tuesday on 9/24/13.

Marvel's Agents of S.H.I.E.L.D. (8-9pm - 6.8 million and 2.3/7 in AD18-49): At 8pm, ABC's Marvel's Agents of S.H.I.E.L.D. grew week to week in Total Viewers (+1%) and Adults 18-49 (+5%). The freshman ABC drama earned a strong second in the hour in Adults 18-49 to CBS' top-rated NCIS, leading by strong margins over NBC's Biggest Loser (+28% - 1.8/5) and Fox's comedies (+64% over Dads/Brooklyn 9-9 = 1.4/4). The new ABC drama was the #1 series in the hour with Men 18-34 for its 8th straight original telecast and was once again Tuesday's #1 TV show with Men 18-49.

The Goldbergs (9-9:30pm - 5.1 million and 1.6/4 in AD18-49):

In the 9pm half-hour, ABC freshman The Goldbergs oudrew Fox's New Girl (3.3 million and 1.7/5) by 1.8 million viewers and paced within 1-tenth of the veteran comedy in Adults 18-49 to stand as Tuesday's most-watched comedy overall for the 9th consecutive week. The Goldbergs grew its overall audience for the 2nd week in a row.

· The Goldbergs posted strong year-to-year improvement in the slot, growing the half-hour by 16% in Total Viewers and 45% in Adults 18-49 over Happy Endings on the year-ago night (4.4 million and 1.1/3 on 11/20/12).

David Blaine: Real or Magic (9:30-11pm - 7.6 million and 2.5/7 in AD18-49):

From 9:30-11pm, ABC's special David Blaine: Real or Magic took first place in its time period with Adults 18-49, Adults 18-34, Men 18-49 and Men 18-34. In fact among Adults 18-49 from 10-11pm, David Blaine (2.6/7) beat out CBS' Person of Interest by 30% (2.0/6) and NBC's The Voice-boosted Chicago Fire by 37% (1.9/5).

· In Total Viewers and Adults 18-49, David Blaine: Real or Magic delivered season-highs for ABC in the 90-minute time period.

Quick Take for Tuesday, November 19, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC Earns 8-Week Highs on Tuesday with Total Viewers and Adults 18-49

ABC's "Marvel's Agents of S.H.I.E.L.D." is Up in Viewers and Young Adults

"The Goldbergs" is Tuesday's Top Comedy and Posts Strong Time Slot Improvement

"David Blaine: Real or Magic" Wins with Season-Highs in its 90-Minute Time Period

ABC Tuesday Prime (8:00-11:00 p.m. - 6.9 million and 2.3/6 in AD18-49):

ABC took second place on Tuesday in Adults 18-49 (2.3/6 - tied w/NBC), while winning the night in Adults 18-34 and key Men (M18-34/M18-49).

· In viewers and young adults, the Net earned its strongest performance on the night in 8 weeks - since season premiere Tuesday on 9/24/13.

"Marvel's Agents of S.H.I.E.L.D." (8:00-9:00 p.m. - 6.8 million and 2.3/7 in AD18-49):

At 8:00 p.m., ABC's "Marvel's Agents of S.H.I.E.L.D." grew week to week in Total Viewers (+1%) and Adults 18-49 (+5%). The freshman ABC drama earned a strong second in the hour in Adults 18-49 to CBS' top-rated "NCIS," leading by strong margins over NBC's "The Biggest Loser" (+28% - 1.8/5) and Fox's comedies (+64% over "Dads"/"Brooklyn Nine-Nine" = 1.4/4).

· The new ABC drama was the No. 1 series in the hour with Men 18-34 for its 8th straight original telecast and was once again Tuesday's No. 1 TV show with Men 18-49.

"The Goldbergs" (9:00-9:30 p.m. - 5.1 million and 1.6/4 in AD18-49):

In the 9:00 p.m. half-hour, ABC freshman "The Goldbergs" outdrew Fox's "New Girl" (3.3 million and 1.7/5) by 1.8 million viewers and paced within 1-tenth of the veteran comedy in Adults 18-49 to stand as Tuesday's most-watched comedy overall for the 9th consecutive week. "The Goldbergs" grew its overall audience for the 2nd week in a row.

· "The Goldbergs" posted strong year-to-year improvement in the slot, growing the half-hour by 16% in Total Viewers and 45% in Adults 18-49 over "Happy Endings" on the year-ago night (4.4 million and 1.1/3 on 11/20/12).

"David Blaine: Real or Magic" (9:30-11:00 p.m. - 7.6 million and 2.5/7 in AD18-49):

From 9:30-11:00 p.m., ABC's special "David Blaine: Real or Magic" took first place in its time period with Adults 18-49, Adults 18-34, Men 18-49 and Men 18-34. In fact from 10:00-11:00 p.m. in Adults 18-49, "David Blaine" (2.6/7) beat out CBS' "Person of Interest by 30% (2.0/6) and NBC's "The Voice"- boosted "Chicago Fire" by 37% (1.9/5).

· In Total Viewers and Adults 18-49, "David Blaine: Real or Magic" delivered season-highs for ABC in the 90-minute time period. In addition, the special scored ABC's highest Men 18-34 rating in the slot with entertainment programming in 3 years - since 11/23/10.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year- to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 11/19/13.





  [november 2013]  
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M
T
W
T
F
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· BIGGEST LOSER, THE (NBC)
· BROOKLYN NINE-NINE (FOX)
· CHICAGO FIRE (NBC)
· DADS (FOX)
· GOLDBERGS, THE (ABC)
· HAPPY ENDINGS (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· NCIS (CBS)
· NEW GIRL (FOX)
· PERSON OF INTEREST (CBS)
· VOICE, THE (NBC)









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