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[12/02/13 - 08:20 AM]
ABC's "Once Upon a Time" Is Sunday's #1 Scripted Broadcast in Adults 18-49
ABC spins the numbers for Sunday, December 1.
[via press release from ABC]

ABC's "Once Upon a Time" Is Sunday's #1 Scripted Broadcast in Adults 18-49

America's Funniest Home Videos (7-8pm - 6.7 million and 1.2/3 in AD18-49): In the 7 o'clock hour, America's Funniest Home Videos grew its overall audience by 3% week to week.

Once Upon a Time (8-9pm - 6.6 million and 1.9/5 in AD18-49): Returning after the prior week's preemption for the AMAs, ABC's Once Upon a Time surged 58% over its Adult 18-49 lead-in to rank as Sunday's #1 scripted broadcast. Once Upon a Time held steady with its 2-week ago delivery in Adults 18-49, while gaining 15% in Adults 18-34 to match a 4-week high - since 11/3/13.

Quick Take for Sunday, December 1, 2013 (Fast Affiliate Live + Same Day Ratings)

"America's Funniest Home Videos" Grows its Overall Audience Week to Week

ABC's "Once Upon a Time" is Sunday's No. 1 Scripted Broadcast in Adults 18-49

"Once Upon a Time" Returns Up 15% in Adults 18-34 to Match a 4-Week High

"America's Funniest Home Videos" (7:00-8:00 p.m. - 6.7 million and 1.2/3 in AD18-49):

In the 7 o'clock hour opposite CBS' big NFL overrun, "America's Funniest Home Videos" grew its overall audience by 3% week to week.

"Once Upon a Time" (8:00-9:00 p.m. - 6.6 million and 1.9/5 in AD18-49):

Returning after the prior week's preemption for the "AMAs," ABC's "Once Upon a Time" surged 58% over its Adult 18-49 lead-in at 8:00 p.m. to rank as Sunday's No. 1 scripted broadcast.

· "Once Upon a Time" held steady with its 2-week ago delivery in Adults 18-49, while gaining 15% in Adults 18-34 to match a 4-week high - since 11/3/13.

· The ABC drama was once again Sunday's most social broadcast series with 66,293 tweets, up +4% from the last episode to its 2nd-highest number this season - since its season premiere on 9/29/13.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 12/01/13.





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· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· ONCE UPON A TIME (ABC)




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