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[12/16/13 - 08:33 AM]
"Once Upon a Time" Is Up in L7 from Spring to Fall, "Revenge" Draws a 6-Week High and "Betrayal" Draws a 10-Week High in Viewers
ABC spins the numbers for Sunday, December 15.
[via press release from ABC]

"Once Upon a Time" Is Up in L7 from Spring to Fall, "Revenge" Draws a 6-Week High and "Betrayal" Draws a 10-Week High in Viewers

Once Upon a Time (8-9pm - 6.4 million and 1.9/5 in AD18-49): At 8pm against strong NFL-fueled competition on NBC and Fox and CBS' Survivor finale, ABC's Winter Finale of Once Upon a Time built on its lead-in by 36% in Adults 18-49. Once Upon a Time continued its run as Sunday's most social series on broadcast with 79,437 tweets, up 75% week to week to its 2nd-best number this season.

· With increased playback viewing, Once Upon a Time is seeing much bigger percentage gains this season from L+SD to L+7 than the same point last season in Adults 18-49 (+59% vs. +42%). On average, based on first-run telecasts in Nielsen's Live + 7 Day ratings, Once Upon a Time's Fall 2013 performance was up 6% Adults 18-49 over its Spring 2013 delivery (3.5/9 vs. 3.3/9).

Revenge (9-10pm - 6.1 million and 1.5/4 in AD18-49): During the 9 o'clock hour, ABC's Revenge built its overall audience for its 3rd straight telecast (+2%) and held steady with last week's Fast Affiliate rating in Adults 18-49 to draw its biggest overall audience in 6 weeks - since 11/3/13. Holding 95% of its Total Viewer lead-in, Revenge matched its best-ever retention out of Once Upon a Time.

Betrayal (10-11pm - 3.7 million and 0.8/2 in AD18-49): In the 10pm hour, ABC's Betrayal rose by double digits week to week in Total Viewers (+19%) and in Adults 18-49 (+14%), marking its most-watched telecast in 10 weeks - since 10/6/13.

Quick Take for Sunday, December 15, 2013 (Fast Affiliate Live + Same Day Ratings)

Seeing Increased Playback Viewing, ABC's "Once Upon a Time" Improves Its Numbers from Spring to Fall in Live + 7 Day Adults 18-49

"Revenge" Continues to Build Week to Week in Viewers to Earn a 6-Week High

Up by Double Digits, ABC's "Betrayal" Marks Its Most-Watched Telecast in 10 Weeks

"Once Upon a Time" (8:00-9:00 p.m. - 6.4 million and 1.9/5 in AD18-49):

At 8:00 p.m. against strong NFL-fueled competition on NBC and Fox and CBS' "Survivor" finale, ABC's Winter Finale of "Once Upon a Time" built on its lead-in by 36% in Adults 18-49 (1.9/5 vs. 1.4/4). The ABC drama continued its run as Sunday's most-social series on broadcast with 79,437 tweets, up 75% week to week to its 2nd-best number this season.

· With increased playback viewing, "Once Upon a Time" is seeing much bigger percentage gains this season from L+SD to L+7 than the same point last season in Adults 18-49 (+59% vs. +42%). On average, based on first-run telecasts in Nielsen's Live + 7 Day ratings, "Once Upon a Time's" Fall 2013 performance was up 6% in Adults 18-49 over its Spring 2013 delivery (3.5/9 vs. 3.3/9).

"Revenge" (9:00-10:00 p.m. - 6.1 million and 1.5/4 in AD18-49):

During the 9 o'clock hour, ABC's "Revenge" built its overall audience for its 3rd-straight telecast (+2%) and held steady with last week's Fast Affiliate rating in Adults 18-49 to draw its biggest overall audience in 6 weeks - since 11/3/13. Holding 95% of its Total Viewer lead-in, "Revenge" matched its best-ever retention out of "Once Upon a Time."

"Betrayal" (10:00-11:00 p.m. - 3.7 million and 0.8/2 in AD18-49):

In the 10:00 p.m. hour, ABC's "Betrayal" rose by double digits week to week in Total Viewers (+19%) and in Adults 18-49 (+14%), marking its most-watched telecast in 10 weeks - since 10/6/13.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 12/15/13.





  [december 2013]  
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· BETRAYAL (ABC)
· ONCE UPON A TIME (ABC)
· REVENGE (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)
· SURVIVOR (CBS)




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