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[12/28/13 - 08:31 AM]
"Dateline" Reports NBC's Biggest Overall Audience in Its Time Period in Three Weeks and Equals the Network's Highest 18-49 Rating in the Slot Over That Span
NBC spins the numbers for Friday, December 27.

[via press release from NBC]

Friday Primetime Results:

· An encore telecast of "Dateline NBC" (1.1/4 in 18-49, 6.3 million viewers overall from 8-9 p.m. ET) won the time period among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54, adults 18-34, total viewers and all key adult-female demos. "Dateline" reported NBC's biggest overall audience in the time period in three weeks (since Dec. 6) and equaled the network's highest 18-49 rating in the slot over that span.

· The NBC News Special "What We Wasted Our Year On" (1.0/3 in 18-49, 4.1 million viewers overall from 9-10 p.m. ET) retained 91% of its adult 18-49 lead-in and 100% of its adult 18-34 lead-in (0.7 vs. 0.7). "What We Wasted Our Year On" tied for #2 in the time period among ABC, CBS, NBC and Fox in adults 18-49, tied for #1 in adults 18-34 and was #1 outright among those nets in women 18-34.

· A 10-11 p.m. ET rebroadcast of "Grimm" averaged a 0.5/2 in 18-49 and 2.1 million viewers overall

In Late-Night Metered Markets Friday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 1.9/5 with an encore telecast; CBS's "Late Show with David Letterman," 1.8/5 with an encore; and ABC's "Jimmy Kimmel Live," 2.0/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.5/2 with an encore; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.7/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore telecast) beat CBS's "Late Late Show with Craig Ferguson" (0.8/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/2 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [december 2013]  
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· DATELINE NBC (NBC)
· GRIMM (NBC)





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