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[01/07/14 - 10:35 AM]
NBC Wins the Week of Dec. 30-Jan. 5 in 18-49 and Total Viewers, With Saints-Eagles Football #1 Among Primetime Shows on the Big 4 in Every Key Measure
NBC spins the numbers for the week of December 30-January 5.

[via press release from NBC]

NBC WINS THE WEEK OF DEC. 30-JAN. 5 IN 18-49 AND TOTAL VIEWERS, WITH SAINTS-EAGLES FOOTBALL #1 AMONG PRIMETIME SHOWS ON THE BIG 4 IN EVERY KEY MEASURE

NBC Has Ranked #1 or Tied for #1 Among ABC, CBS, NBC & Fox in 18-49 for 10 Weeks in a Row and 14 of 15 Weeks This Season

'Best of Late Night with Jimmy Fallon,' 'New Year's Eve with Carson Daly,' 'A Toast to 2013!' 'Grimm' and 'Dateline NBC' Join NFL Football in the Week's Top 25 for Primetime Shows on the Big 4 in 18-49

NBC Leads the Season in Adults 18-49 by 0.6 of a Point, the Biggest Lead for Any Net at This Point in 11 Years

Tuesday's 10 p.m. ET 'New Year's Eve with Carson Daly' Hits Ratings Records, While NBC News' 'A Toast to 2013!' Earns the Net's Highest Results from 8-10 on New Year's Eve Since 2006

Wednesday's 'SVU' Encore Ties for #1 in the 10 p.m. ET Hour Among ABC, CBS & NBC in 18-49

Thursday's 'Community' Debut Ranks #2 Among the Big 4 in its Slot in 18-49; Versus Last May's Finale, 'Community' is Even in 18-49 and Up 14% in Total Viewers

'Parenthood' Scores Its Highest 18-49 Rating Since Nov. 7 and Top Total-Viewer Result Since Oct. 17

Friday's 'Grimm' Jumps 25% vs. its Prior Telecast; 'Dateline' Generates Its Biggest Friday Overall Audience in More Than Two and a Half Years

Saturday's Saints-Eagles NFL Wild Card Playoff Game Averages 34.4 million Viewers, Most Ever for a Saturday NFL Wild Card Game

Sunday's 'Best of Late Night with Jimmy Fallon' Captures NBC's Best Non-Sports, Non-Golden Globes Ratings in the Time Period in the Past Year

The Sunday Season Debut of 'Dateline NBC' Reports the Network's Best Slot Results Excluding Sports Since March

UNIVERSAL CITY, Calif. - Jan. 7, 2014 - NBC has won the primetime ratings week of Dec. 30-Jan. 5 among the Big 4 networks in adults 18-49, total viewers and most other key measures, with Saturday's Saints-Eagles NFL Wild Card Playoff game ranking #1 among primetime programs on those networks in every key ratings category. According to "live plus same day" viewing figures from Nielsen Media Research for the week, NBC averaged a 2.6 rating, 7 share in adults 18-49 and 8.5 million viewers overall.

NBC has now finished #1 or tied for #1 10 weeks in a row and during 14 of 15 weeks so far this season, finishing #2 only once during a week in which Fox carried World Series coverage on four of seven nights.

Joining Saturday's Wild Card Playoff Game (#1) among the week's top 25 primetime programs on ABC, CBS, NBC and Fox in adults 18-49 were Sunday's "Best of Late Night with Jimmy Fallon Primetime Special" (tied for #12), Tuesday's primetime segment of "NBC's New Year's Eve with Carson Daly" (tied for #14), Tuesday's NBC News Special "A Toast to 2013!" (tied for #18) and Friday's "Grimm" and "Dateline NBC" (tied for #21). Rankings exclude sports pre- and post-game shows.

Saturday's Saints-Eagles NFL Wild Card Playoff game ranked #1 among primetime shows on the Big 4 in every key category - adults, men and women 18-34, 18-49 and 25-54, plus total viewers - as well as kids 2-11 and teens 12-17.

Through 15 weeks of the season, NBC ranks #1 among ABC, CBS, NBC and Fox in adults 18-49 and is also #1 in every other key demo - adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54.

NBC leads the season by 0.6 of a rating point (with a 3.1 vs. second-place CBS's 2.5), the biggest margin for any network 15 weeks into the season in 11 years (since NBC led by 0.6 of a point in 2002-03). NBC is the only Big 4 network so far this season to be equaling its 18-49 rating of one year ago.

In total viewers, NBC ranks #2 for the season with an average of 9.7 million viewers, which is its biggest overall audience 15 weeks into the season in seven years (since 2006-07, 9.9 million). Versus one year ago, NBC is up 11% season to date in total viewers (9.7 million vs. 8.8 million).

Primetime averages for the week of Dec. 30-Jan. 5 in adults 18-49 are: NBC, 2.6/7; Fox, 2.2/6; ABC, 1.3/4; CBS, 1.2/3; and CW, 0.4/1. In overall total viewers, the weekly averages were: NBC, 8.5 million; CBS, 6.8 million; Fox, 6.6 million; ABC, 5.1 million; and CW, 1.1 million.

Season-to-date averages are: NBC, 3.1/9; CBS, 2.5/7; Fox, 2.3/7; ABC, 2.2/7; and CW, 0.8/2. In overall total viewers, the season averages are: CBS, 11.2 million; NBC, 9.7 million; ABC, 8.0 million; Fox, 6.9 million; and CW, 1.9 million.

NBC highlights for the week of Dec. 30-Jan. 5:

Monday: NBC tied for #2 among ABC, CBS, NBC and Fox in 18-49 for the night, as a 9 p.m. ET encore of "Hollywood Game Night" (1.1/3 in 18-49, 3.1 million viewers overall) built by 10% in 18-49 on its lead-in from another "Hollywood Game Night" rebroadcast (1.0/3 in 18-49, 3.3 million viewers overall at 8) to earn the highest rating to date among three "HGN" encores and one original so far this season.

Tuesday: The NBC News Special "A Toast to 2013!" (1.6/6 in 18-49, 6.1 million viewers overall from 8-10 p.m. ET) scored NBC's highest New Year's Eve 18-49 and total-viewer results in the time period since 2006, when NBC ran NFL football in the slot. "A Toast to 2013!" ranked #2 among ABC, CBS, NBC and Fox in adults 18-49, tied for #1 in adults 18-34 (with a 1.5 rating) and was #1 outright among those nets in men 18-34 (1.4). From its first half-hour to its fourth, "A Toast to 2013!" grew by 46% in adults 18-49 (to a 1.9 rating from a 1.3) and by 21% or 1.2 million persons in total viewers (6.7 million vs. 5.5 million).

The primetime segment of "NBC's New Year's Eve with Carson Daly" (1.8/6 in 18-49, 5.7 million viewers overall from 10-11 p.m. ET) soared versus year-ago results by 64% in 18-49 rating (1.8/6 vs. 1.1/4) and 52% or nearly 2.0 million persons in total viewers (5.7 million vs. 3.8 million viewers overall) to establish record results for the 10-11 p.m. ET edition of "NBC's New Year's Eve with Carson Daly" covering seven years of telecasts (2004 and 2008-13). Versus two years ago, the 10-11 p.m. portion of "NBC's New Year's Eve with Carson Daly" is up 100% in 18-49 rating (1.8 vs. 0.9) and up 88% or nearly 2.7 million person in total viewers (5.7 million vs. 3.1 million).

Versus New Year's Eve 2012, NBC was up 89% in adults 18-49 (with a 1.7 rating vs. a 0.9) and up 80% or 2.7 million persons in total viewers (6.0 million vs. 3.3 million).

Wednesday: An encore telecast of "Law & Order: Special Victims Unit" (1.0/3 in 18-49, 3.7 million viewers overall from 10-11 p.m.) tied for #1 in the slot among ABC, CBS and NBC in adults 18-49 and was #1 outright among those networks in adults 18-34, women 18-34 and women 18-49. The "Law & Order: SVU" rebroadcast was the only encore drama on ABC, CBS or NBC in the slot to grow half-hour to half-hour in 18-49, lifting it to a lone #1 ranking in adults 18-49 from 10:30-11.

Thursday: The fifth season debut of "Community" (1.3/3 in adults 18-49, 3.5 million viewers overall from 8-9 p.m. ET) ranked #2 in the time period among ABC, CBS, NBC and Fox in adults 18-49, topping ABC's season premiere of "The Taste" (1.2/3). "Community" matched last May's season finale in adults 18-49 (1.3 vs. 1.3) and beat that season finale in total viewers by 14% (3.5 million vs. 3.1 million). Versus last season's originals average, "Community" was up 8% in 18-49 (1.3 vs. 1.2) and up 22% in total viewers (3.5 million vs. 2.9 million). L+7 Time Shifting: Note that last season, "Community" added an average 42% to these next-day "live plus same day" ratings when Nielsen reported "live plus seven day results (to an average 1.69 rating in adults 18-49 from a 1.19).

With its first telecast in three weeks and second telecast in six weeks, "Sean Saves the World" averaged a 0.8/2 in 18-49 and 2.8 million viewers overall from 9-9:30 p.m. ET. L+7 Time-Shifting: The Dec. 12 "Sean Saves the World" grew by 35% or 0.35 of a rating point going from its L+SD rating to L+7 (1.00 to 1.35).

With its first telecast in three weeks and second in six weeks, "The Michael J. Fox Show" (0.8/2 in 18-49, 2.5 million viewers from 9:30-10 p.m. ET) retained 100% of its adult 18-49 lead-in. L+7 Time-Shifting: The Dec. 12 "Michael J. Fox Show" grew by 46% or 0.41 of a rating point going from its L+SD rating to L+7 (0.90 to 1.31).

With its first telecast in three weeks, "Parenthood" (1.3/3 in 18-49, 4.0 million viewers overall from 10-11 p.m.) scored its highest 18-49 rating since Nov. 7 and matched its highest rating since Oct. 3 during the second week of the season. In total viewers, this is the top "Parenthood" since Oct. 17. "Parenthood" tied for #1 the hour among ABC, CBS and NBC in adults 18-34 and ranked #2 in most other key categories, topping ABC's premiere of "The Assets" (0.7/2 in 18-49) in all key categories. L+7 Time-Shifting: The Dec. 12 "Parenthood" grew by 78% or 0.97 of a rating point going from its L+SD rating to L+7 (1.25 to 2.22).

Friday: "Dateline NBC" (1.5/5 in 18-49, 7.9 million viewers overall from 8-9 p.m. ET) reported its highest Friday adult 18-49 rating in the past year, since also delivering a 1.5 on Jan. 4, 2013, and tied with "Grimm" and "20/20" for the #1 non-sports rating of the night on ABC, CBS, NBC and Fox in 18-49. In total viewers, it was the top Friday "Dateline" in more than two and a half years (since March 25, 2011, 8.2 million). "Dateline" was the #1 Big 4 show of the night in total viewers. In adults 25-54, "Dateline" (2.2 rating) scored the top Big 4 rating of the night, excluding sports, while achieving the show's top Friday rating in 25-54 since Dec. 28, 2012.

"Grimm" (1.5/4 in 18-49, 5.7 million viewers overall at 9 p.m. ET) jumped 25% versus its prior original in 18-49 (1.2/4 on Dec. 13) and was up by 16% in total viewers (5.7 million vs. 4.9 million). "Grimm" tied "Dateline" and "20/20" for the highest non-sports rating of the night on the Big 4 in 18-49 and ranked #1 non-sports in its time period. L+7 Time-Shifting: Note that the prior "Grimm" telecast grew by +118% going from these next-day "live plus same day" results to "live plus seven day" (to a 2.57 from a 1.18 on Dec. 13).

With its first telecast in four weeks, "Dracula" averaged a 0.9/3 in 18-49 and 2.9 million viewers overall from 10-11 p.m. ET, matching its 18-49 rating from three of the show's prior four telecasts. L+7 Time-Shifting: Note that the previous "Dracula" grew by +68% going from next-day "live plus same day" results to "live plus seven day" (to a 1.91 from a 1.14 on Dec. 6).

Saturday: NBC Sports' coverage of the NFL Wild Card Playoff game featuring the New Orleans Saints at the Philadelphia Eagles (11.4/32 in 18-49, 34.4 million viewers overall from 8:15-11:23 p.m. ET) scored the highest total-viewer results for a Saturday Wild Card game in NFL history, with a 14% jump over the year-ago Vikings-Packers matchup (34.4 million vs. 30.3 million). In adults 18-49, the 11.4 rating is a 9% gain over last year's 10.5. It's the fifth year in a row NBC has topped 30 million viewers with the Saturday primetime Wild Card game..

Sunday: The Sunday season debut of "Dateline NBC" (1.3/3 in 18-49, 5.9 million viewers overall from 7-9 p.m. ET) reported the network's highest non-sports results in the time period since March 17 in 18-49 and total viewers and matched NBC's top non-sports 18-49 rating in the slot since the Golden Globes on Jan. 13, 2013. From its first half-hour to its fourth, "Dateline" grew by 78% in 18-49 rating (to a 1.6 from a 0.9) and by 58% or 2.8 million persons in total viewers (7.6 million vs. 4.8 million). For its fourth half-hour from 8:30-9 p.m. ET, "Dateline" ranked #1 among ABC, CBS, NBC and Fox in total viewers.

"Best of Late Night with Jimmy Fallon Primetime Special" (1.9/5 in 18-49, 5.6 million viewers overall from 9-11 p.m. ET) delivered NBC's highest non-sports / non-Golden Globes results in the time period in the past year (since Jan. 5, 2013) in both adults 18-49 and total viewers. For its second hour from 10-11 p.m. ET, "Best of Late Night" beat the original ABC and CBS competition in adults 18-49, adults 18-34 and other key demos, generating a 25% margin of victory in adults 18-49 (2.0 vs. 1.6 for CBS's second-place "Mentalist").





  [january 2014]  
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· BLACKLIST, THE (NBC)
· COMMUNITY (YAHOO)
· DATELINE NBC (NBC)
· DRACULA (NBC)
· GRIMM (NBC)
· HOLLYWOOD GAME NIGHT (NBC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MICHAEL J FOX SHOW, THE (NBC)
· PARENTHOOD (NBC)
· REVOLUTION (NBC)
· SEAN SAVES THE WORLD (NBC)





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