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[01/10/14 - 02:38 PM]
ABC's "2014 Rose Parade" Ranks #1 from 11am-1pm and Grows to Its Largest Audience in 10 Years
ABC further spins the numbers for Wednesday, January 1.

[via press release from ABC]

Wednesday, January 1, 2014: "2014 Rose Parade" (National Live + Same Day Program Ratings)

ABC's "2014 Rose Parade" Grows to Its Largest Audience in 10 Years, With a 5-Year High in Adults 18-49 and a 12-Year High in Kids 2-11

ABC is No. 1 in the 2-Hour Slot, Beating NBC's Broadcast of the Parade

"2014 Rose Parade" (11:00 a.m.-1:00 p.m.)

On New Year's Day 2014, ABC's annual broadcast of the "2014 Rose Parade" attracted an average audience of 7.643 million Total Viewers and 2.005 million Adults 18-49.

· In viewers and young adults, the "2014 Rose Parade" grew year over year for the 2nd-straight year to deliver its biggest overall audience in 10 years and its strongest Adult 18-49 performance in 5 years - since 2000 and 2009, respectively.

· Up for the 2nd-consecutive year, this year's Rose Parade shot up 16% over the prior year in Kids 2-11 (661,000) to score a 12-year high - since 2002.

· From 11:00 a.m.-1:00 p.m., ABC's broadcast of the "2014 Rose Parade" ranked No. 1 in Total Viewers and Adults 18-49, topping NBC's coverage of the parade (7.573 million Viewers and 1.757 million Adults 18-49, from 11:30 a.m.-1:00 p.m.) for the 4th year in a row in Viewers and in 3 of the last 4 years in young adults.

Source: The Nielsen Company, National, Live + Same Day Program Ratings for 01/01/14.





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