[01/15/14 - 02:26 PM]
ABC Family's "Pretty Little Liars Is Tuesday's #1 TV Telecast in Target Females and #1 Most-Tweeted TV Telecast for the 2nd Consecutive Week
ABC Family spins the numbers for Tuesday, January 14.

[via press release from ABC Family]

Ratings Highlights for Tuesday, January 14, 2014 - National Ratings

"Pretty Little Liars" is Tuesday's #1 TV Telecast in Women 18-34 and Females 12-34 and TV's #1 Most-Tweeted Telecast for the 2nd-Consecutive Week

"Ravenswood" Ranks as Cable TV's #1 Telecast at 9PM in Females 12-34

"Pretty Little Liars" (8:00-9:00 p.m.)

At 8 o'clock, "Pretty Little Liars" ranked as Tuesday's #1 TV telecast for the 2nd-consecutive week in Women 18-34 (895,000/2.6 rating) and Females 12-34 (1.41 million/3.1 rating), Tuesday's #1 cable TV telecast in Prime in Adults 18-34 (1.10 million/1.6 rating) and Viewers 12-34 (1.69 million/1.8 rating) and was the #1 cable TV telecast in the hour in Adults 18-49 (1.35 million/1.1 rating) and Women 18-49 (1.08 million/1.7 rating). It was also the #1 TV telecast in Teens (585,000/2.4 rating) and Female Teens (519,000/4.3 rating).

Moreover, "Pretty Little Lairs" retained virtually 100% of its week-ago season premiere audience among target demos: Adults 18-34 (96% - 1.10 million vs. 1.16 million), Women 18-34 (99% - 895,000 vs. 900,000) and Women 18-49 (93% - 1.08 million vs. 1.15 million).

· "Pretty Little Liars," once again emerged as TV's #1 most-tweeted telecast, generating nearly half a million tweets by nearly 200,000 unique users. Impressively, along with an encore of last week's winter season launch, "Pretty Little Liars" amassed more tweets than the next 36 series TV telecasts combined (862,284 vs. 859,280).

· With "Pretty Little Liars" and "Ravenswood," ABC Family held 3 of Tuesday's Top 10 most-tweeted TV series telecasts:

· During the week of January 6-12, 2014, featuring the winter season premiere and a catch up marathon, "Pretty Little Liars" accounted for the week's Top 7 most-tweeted series telecasts across all TV, making ABC Family (1.82 million tweets) the #1 most-tweeted entertainment cable TV network, exceeding MTV (1.35 million tweets) by a solid 35%.

· Based on L+3 ratings, "Pretty Little Liars" soared over its week ago winter launch to 4.14 million Total Viewers, 1.58 million Adults 18-34, 2.14 million Adults 18-49 and 2.73 million Viewers 12-34.

"Ravenswood" (9:00-10:00 p.m.)

At 9 o'clock, "Ravenswood" qualified as cable TV's #1 telecast in Females 12-34 (569,000/1.2 rating), and the #1 scripted original cable TV telecast in Women 18-34 (342,000/1.0 rating) and Viewers 12-34 (722,000/0.8 rating).

· Based on L+3 ratings, last week's winter debut of "Ravenswood" (1/7/14) climbed to 2.33 million Total Viewers, 866,000 Adults 18-34, 1.24 million Adults 18-49 and 1.32 million Viewers 12-34.

Source: NTI, 1/14/14, Live + Same Day. Social Media Sources: SocialGuide.

  [january 2014]  


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