or


[01/16/14 - 02:38 PM]
ABC Family Comedies "Melissa & Joey" and "Baby Daddy" Set Near 1 1/2 Year Highs in Key Demos in Their Winter Premieres
ABC Family spins the numbers for Wednesday, January 15.

[via press release from ABC Family]

Winter Premieres of "Melissa & Joey" and "Baby Daddy" Garner Near 1-and-a-Half-Year Highs in Target Demographics, Stand as Cable TV's #1 Series/Original Series in Their Time Periods

"Melissa & Joey" (8:00-8:30 p.m.)

At 8 o'clock, against heightened competition, the winter debut of "Melissa & Joey" stood as the series' #1 telecast in close to 1-and-a-half years in Total Viewers (1.3 million), Adults 18-34 (445,000/0.7 rating), Women 18-34 (365,000/1.1 rating), Adults 18-49 (756,000/0.6 rating), Women 18-49 (567,000/0.9 rating) and Females 12-34 (456,000/1.0 rating) - since 8/29/12 - and was its #2 telecast in the time span in Viewers 12-34 (559,000/0.6 rating).

· "Melissa & Joey" qualified as cable TV's #1 telecast in the time period among Women 18-34, Women 18-49 and Females 12-34, and the #1 original scripted cable TV series in Adults 18-34, Adults 18-49 and Viewers 12-34.

· Compared to its debut last summer (5/29/13), "Melissa & Joey" built by double digits across target categories, including by 35% in Total Viewers (1.3 million vs. 966,000), by 27% in Adults 18-34 (445,000 vs. 351,000), by 18% in Adults 18-49 (756,000 vs. 640,000) and by 20% in Viewers 12-34 (559,000 vs. 467,000).

· Based on full week DVR viewing levels last summer, "Melissa & Joey" grew by double digits across all categories, climbing to 1.4 million Total Viewers (+55% - vs. 905,000), 872,000 Adults 18-49 (+55% - vs. 544,000) and 790,000 Viewers 12-34 (+69% - vs. 468,000).

"Baby Daddy" (8:30-9:00 p.m.) At 8:30 p.m., versus increased in-season broadcast competition, the winter premiere of ABC Family's #1 comedy of all time, "Baby Daddy," ranked as the series' #1 telecast in nearly 1-and-a-half years in Women 18-34 (362,000/1.1 rating) and Women 18-49 (526,000/0.8 rating) - since 8/29/12 - and out-delivered its launch last summer by robust double digits across all target demos.

· "Baby Daddy" stood as cable TV's #1 telecast in the half hour in Females 12-34, and was the #1 original scripted cable TV telecast in Adults 18-34 (458,000/0.7 rating), Women 18-34, Adults 18-49 (725,000/0.6 rating), Women 18-49 and Viewers 12-34 (546,000/0.6 rating).

· Versus its Summer 2013 debut (5/29/13), "Baby Daddy" surged by double digits across target categories, including by 28% in Total Viewers (1.1 million vs. 862,000), by 46% in Adults 18-34 (458,000 vs. 314,000), by 37% in Adults 18-49 (725,000 vs. 529,000) and by 27% in Viewers 12-34 (546,000 vs. 431,000).

· Based on a full week of DVR viewing last summer, "Baby Daddy" netted sizeable double digit gains across all core demos, climbing to 1.4 million Total Viewers (+50% - vs. 931,000), 907,000 Adults 18-49 (+56% - vs. 583,000) and 708,000 Viewers 12-34 (+55% - vs. 457,000).

Source: NTI, U.S. ratings, 1/15/14, Live + SD; L+7 vs. L+SD: 5/29/13-9/4/13, 8-9p.m. originals. Excludes specials.





  [january 2014]  
S
M
T
W
T
F
S
   


· BABY DADDY (ABC FAMILY)
· MELISSA & JOEY (ABC FAMILY)











most recent ratings | view all posts
[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.

[09/30/14 - 12:59 PM]
Premiere of "Gotham" Leads FOX to Rank No. 2 for the Week Among Adults 18-34 and Fourth Among Adults 18-49
FOX spins the numbers for the week of September 22-28.

[09/30/14 - 12:20 PM]
TNT Extends Its Summer Victory by Ranking as Basic Cable's #1 Network in Primetime for Q3 2014 Among Total Viewers
Turner spins the numbers for the third quarter to date.

[09/30/14 - 12:13 PM]
Disney Channel Sweeps Total Day During 3Q 2014 in Total Viewers and Across All Major Youth Demos
Disney Channel spins the numbers for the quarter to date.

[09/30/14 - 10:49 AM]
CBS Wins Premiere Week for the Sixth Consecutive Year
CBS spins the numbers for the week of September 22-28.

[09/30/14 - 10:45 AM]
ABC Wins Premiere Week in Non-Sports Adults 18-49 with 6 of the Top 15 Shows
ABC spins the numbers for the week of September 22-28.

[09/30/14 - 10:20 AM]
Saturday's Season Premiere of "48 Hours: Paradise Lost" Is the Night's #1 Program with Viewers
CBS spins the numbers for Saturday, September 27.

[09/30/14 - 10:15 AM]
NBC Wins Premiere Week in Every Key Demo, With the Second-Biggest Adult 18-49 Margin for Any Net in 11 Years
NBC spins the numbers for the week of September 22-28.

[09/30/14 - 10:07 AM]
"Scorpion" Is Monday's Top Drama in Viewers and Key Demos
CBS spins the numbers for Monday, September 29.

[09/30/14 - 09:54 AM]
"The Steve Wilkos Show" Posts Highest Premiere Week on Record
NBCUniversal Domestic Television Distribution spins the numbers for the week of September 15-19.

[09/30/14 - 09:53 AM]
Live+3: ABC's "How to Get Away With Murder" Marks Largest-Ever L+3 Viewer Lift of Any Telecast on Any Network
ABC further spins the numbers for Thursday, September 25.

[09/30/14 - 09:16 AM]
Saints-Cowboys on NBC "Sunday Night Football" Tops All "Premiere Week" Primetime Programming in Rating, Viewership & Demos
NBC further spins the numbers for Sunday, September 28.