or


[01/16/14 - 02:38 PM]
ABC Family Comedies "Melissa & Joey" and "Baby Daddy" Set Near 1 1/2 Year Highs in Key Demos in Their Winter Premieres
ABC Family spins the numbers for Wednesday, January 15.

[via press release from ABC Family]

Winter Premieres of "Melissa & Joey" and "Baby Daddy" Garner Near 1-and-a-Half-Year Highs in Target Demographics, Stand as Cable TV's #1 Series/Original Series in Their Time Periods

"Melissa & Joey" (8:00-8:30 p.m.)

At 8 o'clock, against heightened competition, the winter debut of "Melissa & Joey" stood as the series' #1 telecast in close to 1-and-a-half years in Total Viewers (1.3 million), Adults 18-34 (445,000/0.7 rating), Women 18-34 (365,000/1.1 rating), Adults 18-49 (756,000/0.6 rating), Women 18-49 (567,000/0.9 rating) and Females 12-34 (456,000/1.0 rating) - since 8/29/12 - and was its #2 telecast in the time span in Viewers 12-34 (559,000/0.6 rating).

· "Melissa & Joey" qualified as cable TV's #1 telecast in the time period among Women 18-34, Women 18-49 and Females 12-34, and the #1 original scripted cable TV series in Adults 18-34, Adults 18-49 and Viewers 12-34.

· Compared to its debut last summer (5/29/13), "Melissa & Joey" built by double digits across target categories, including by 35% in Total Viewers (1.3 million vs. 966,000), by 27% in Adults 18-34 (445,000 vs. 351,000), by 18% in Adults 18-49 (756,000 vs. 640,000) and by 20% in Viewers 12-34 (559,000 vs. 467,000).

· Based on full week DVR viewing levels last summer, "Melissa & Joey" grew by double digits across all categories, climbing to 1.4 million Total Viewers (+55% - vs. 905,000), 872,000 Adults 18-49 (+55% - vs. 544,000) and 790,000 Viewers 12-34 (+69% - vs. 468,000).

"Baby Daddy" (8:30-9:00 p.m.) At 8:30 p.m., versus increased in-season broadcast competition, the winter premiere of ABC Family's #1 comedy of all time, "Baby Daddy," ranked as the series' #1 telecast in nearly 1-and-a-half years in Women 18-34 (362,000/1.1 rating) and Women 18-49 (526,000/0.8 rating) - since 8/29/12 - and out-delivered its launch last summer by robust double digits across all target demos.

· "Baby Daddy" stood as cable TV's #1 telecast in the half hour in Females 12-34, and was the #1 original scripted cable TV telecast in Adults 18-34 (458,000/0.7 rating), Women 18-34, Adults 18-49 (725,000/0.6 rating), Women 18-49 and Viewers 12-34 (546,000/0.6 rating).

· Versus its Summer 2013 debut (5/29/13), "Baby Daddy" surged by double digits across target categories, including by 28% in Total Viewers (1.1 million vs. 862,000), by 46% in Adults 18-34 (458,000 vs. 314,000), by 37% in Adults 18-49 (725,000 vs. 529,000) and by 27% in Viewers 12-34 (546,000 vs. 431,000).

· Based on a full week of DVR viewing last summer, "Baby Daddy" netted sizeable double digit gains across all core demos, climbing to 1.4 million Total Viewers (+50% - vs. 931,000), 907,000 Adults 18-49 (+56% - vs. 583,000) and 708,000 Viewers 12-34 (+55% - vs. 457,000).

Source: NTI, U.S. ratings, 1/15/14, Live + SD; L+7 vs. L+SD: 5/29/13-9/4/13, 8-9p.m. originals. Excludes specials.





  [january 2014]  
S
M
T
W
T
F
S
   


· BABY DADDY (ABC FAMILY)
· MELISSA & JOEY (ABC FAMILY)











most recent ratings | view all posts
[05/23/15 - 09:21 AM]
Friday's Broadcast Ratings: ABC Wins Demo Race with "Shark Tank" Repeat
The Alphabet leads the night among adults 18-49.

[05/23/15 - 08:21 AM]
ABC Leads Its 7th Straight Friday in Adults 18-49 with the Top 3 Shows
ABC spins the numbers for Friday, May 22.

[05/23/15 - 06:29 AM]
NBA Western Conference Finals Game 2 Delivers 49 Percent Audience Increase from Last Time on ESPN
ESPN spins the numbers for Friday, May 22.

[05/22/15 - 10:25 AM]
E! Delivers Ratings Highs Led by "Keeping Up with the Kardashians: About Bruce" Special and Season Finale of "The Royals"
E! further spins the numbers for Sunday, May 17.

[05/22/15 - 08:42 AM]
Thursday's Broadcast Ratings: Repeats Power CBS to Victory in Viewers, Demos
"The Big Bang Theory" is the evening's top show in both total viewers and adults 18-49.

[05/22/15 - 08:32 AM]
"500 Questions" Earns ABC's Best Summer Rating in its Slot Since August 2013
ABC spins the numbers for Thursday, May 21.

[05/22/15 - 08:31 AM]
"Mad Men" Finale Is Series' Highest-Rated Episode Ever Among Total Viewers and Adults 25-54
AMC further spins the numbers for Sunday, May 17.

[05/22/15 - 08:21 AM]
NBC's "Red Nose Day" Was No. 1 Among the Big 4 Networks in the 10 p.m. Hour
NBC spins the numbers for Thursday, May 21.

[05/22/15 - 07:01 AM]
NBA Western Conference Finals Game 2 Delivers 47 Percent Ratings Increase from Last Time on ESPN
ESPN spins the numbers for Thursday, May 21.

[05/21/15 - 03:43 PM]
Updated: ABC's 2014-15 Primetime Ratings
ABC further spins the numbers for the season to date.

[05/21/15 - 02:26 PM]
Update: NBC Wins the 2014-15 Primetime Season in Adults 18-49, Claims Its Second Consecutive September-to-May Crown
NBC further spins the numbers for the season to date.

[05/21/15 - 02:09 PM]
Final: ABC's 2015 May Sweep Ratings
ABC further spins the numbers for the May sweeps period.

[05/21/15 - 10:58 AM]
The Final Broadcast of the "Late Show with David Letterman" Delivers 13.76 Million Viewers - Its Largest Audience Since 1994
CBS spins the late-night numbers for Wednesday, May 20.

[05/21/15 - 08:57 AM]
"Mysteries of Laura" Captures Its Top Results Since February 25
NBC spins the numbers for Wednesday, May 20.

[05/21/15 - 08:31 AM]
ABC's "500 Questions" Opens Solidly Against CBS' "Survivor" Finale
ABC spins the numbers for Wednesday, May 20.