PREMIERE OF "SWV REUNITED" - WE tv's NEWEST ORIGINAL SERIES - DELIVERS MORE THAN 1.2 MILLION TOTAL VIEWERS
NEW YORK, NY - January 23, 2014 - The premiere of WE tv's newest original docu-series, SWV Reunited, on Thursday, January 16 (10-11 pm, ET/PT), delivered more than 1.2 million total viewers, 868,000 adults 18-49, 778,000 adults 25-54, 668,000 women 18-49 and 586,000 women 25-54. This performance helped rank WE tv in the top 10 for the night among adults and women 25-54 and women 18-49 among all ad-supported cable networks.
The series' performance ranked WE tv as the #1 cable network on Thursday night for African American viewers across the adult and women 18-49 and 25-54 demos. The debut also ranked in the top 10 for the night on SocialGuide for new prime time cable reality shows.
"We're so pleased to kick off 2014 with such an incredible viewer response to our newest original, SWV Reunited," said WE tv President and General Manager, Marc Juris. "SWV Reunited further solidifies WE tv's standing as a top cable network on Thursday nights, building on the success of shows like Braxton Family Values, Tamar & Vince and Mary Mary. We are incredibly proud of this show and thrilled it is already resonating with viewers. There is so much more to come this season."
SWV Reunited joins WE tv's successful Thursday night line-up of original series including Braxton Family Values, Tamar & Vince, Mary Mary and L.A. Hair. The second episode of SWV Reunited airs tonight with the remaining four episodes airing each week leading up to the February 20 finale.
Source: Nielsen, Live+3 data. SWV premiere 1/16/14, Th 10p-11p, demos as cited. 1/16/14, WE tv vs ad-supp cable nets 8p-11p. W/P 18-49 & W/P 25-54, composite & African-American deliveries. Subject to qualifications by request.
About WE tv
WE tv (www.wetv.com) showcases and celebrates modern women who are bold, independent and taking control of their lives. Whether they are celebrities like Joan Rivers or Toni Braxton, or everyday women, their stories are as relatable as they are entertaining. WE tv's popular slate of fresh and modern unscripted original series includes the hit shows Braxton Family Values, Joan & Melissa: Joan Knows Best? and Mary Mary, among others. WE tv will debut its first scripted series, The Divide, in 2014. Audiences connect to WE tv online, on demand and via social media. WE tv is owned and operated by AMC Networks Inc. and is available in over 84 million homes on every major cable, satellite and telco provider.