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[02/01/14 - 08:53 AM]
"Dateline NBC" Improves on Its Results in Its Same Slot on the Same Night Last Year by 9% in 18-49 Rating
NBC spins the numbers for Friday, January 31.

[via press release from NBC]

Friday Primetime Results:

· "Dateline NBC" (1.2/4 in 18-49, 6.0 million viewers overall from 8-9 p.m. ET) improved on its results in this same slot on the same night last year by 9% in 18-49 rating (to a 1.2 from a 1.1 on Feb. 1, 2013), by 13% in adults 25-54 (1.7 vs. 1.5) and by 36% or 1.6 million persons in total viewers (5.998 million vs. 4.406 million).

· "Dateline NBC" grew from its first half-hour to its fourth by 30% in adults 18-49 (to a 1.3 rating from a 1.0), by 27% in adults 25-54 (1.9 vs. 1.5) and 29% or 1.5 million persons in total viewers (6.6 million vs. 5.1 million). "Dateline" generated successive increases during each half-hour in all three measures.

· For its second hour from 10-11 p.m. ET, "Dateline NBC" ranked #2 among ABC, CBS and NBC in total viewers ahead of ABC's "20/20" (6.5 million vs. 5.5 million).

· An encore telecast of "Hollywood Game Night" averaged a 0.9/3 in 18-49 and 3.4 million viewers overall from 8-9 p.m. ET. "Hollywood Game Night" grew or held steady from half-hour to half-hour in every key demographic.

In Late-Night Metered Markets Friday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.9/9; CBS's "Late Show with David Letterman," 2.5/6; and ABC's "Jimmy Kimmel Live," 2.0/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.1/5; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.7/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (2.2/7 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.8/5 in 18-49) topped "Late Late Show" (0.4/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.1/4 in metered-market households with an encore and a 0.5/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· DATELINE NBC (NBC)
· HOLLYWOOD GAME NIGHT (NBC)





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