or


[02/04/14 - 01:02 PM]
Hallmark Channel's Inaugural "Kitten Bowl" Draws 3.2 Million Unduplicated Viewers
The Hallmark Channel spins the numbers for Sunday, February 2.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL'S INAUGURAL "KITTEN BOWL" DRAWS 3.2 MILLION UNDUPLICATED VIEWERS

#Kittenbowl A Top Twitter Trender In Its Debut

Hallmark Channel, the Heart of TV, scored with the debut of its newest annual tradition, Kitten Bowl, which drew 3.2 million unduplicated viewers during its Sunday February 2, 12-3pm premiere. In addition, the premiere and its 3 encores reached a total of 6.1 million viewers (P2+). The program, part of the network's advocacy campaign Hallmark Channel's Pet Project, outperformed the corresponding time period average from one year ago across key demographics including 41% among households; 39% among adults 25-54; and 14% among women 25-54.

In addition to drawing tune-in, Kitten Bowl became the Hallmark Channel's most successful social media campaign to date, named one of the three most social new shows of the week. #KittenBowl (and related terms) spiked 97% and garnered 50,000 plus tweets during Sunday alone. The show reached 23 million overall and trended on Twitter during the course of its broadcast. (Source: TweetReach, YahooSeachData, @thewitspotter)

"We're thrilled with the performance of our inaugural broadcast of Kitten Bowl," said Bill Abbott, president and CEO, Crown Media Family Networks. "The show clearly resonated with viewers and took social media by storm, trending on Twitter much of the day. We are extremely proud that all 71 of the kitten athletes who participated found loving homes, while Hallmark Channel further raised awareness of the epidemic of pet homelessness in our country."

The 3-hour special was hosted by TV personality and national spokesperson for North Shore Animal League America, Beth Stern, with commentary by legendary Yankees announcer, John Sterling, and participation by a wide range of celebrities, including Regis Philbin, Hoda Kotbe, Renee Herlocker, Rachael Ray, Lisa Vanderpump, Rocco Dispirito, Nicky Hilton, Kelly Rutherford, Chuck Nice, Bob Harper, Maksim Chmerkovskiy, and Kristen Aldridge.

In addition to celebrity support with tweets from Whitney Cummings, Evan Rachel Wood, Candace Cameron Bure, Beth Maitland and members of the LA Kings, among others, North Shore Animal League America and Last Hope Animal Rescue and Rehabilitation, and their shelter partners, held adoption events in support of Kitten Bowl. The events kept consumers engaged in the message of the importance of adopting shelter animals and the plight they endure.

Kitten Bowl is executive produced by JD Roth, Todd Nelson, Adam Kaloustian and Brant Pinvidic of Eyeworks USA (previously 3 Ball Productions) whose credits include Biggest Loser (NBC), Extreme Weight Loss (ABC) and My Cat From Hell (Animal Planet), among others. Co-executive producer is Jesse Drollette.

Source: The Nielsen Company, January 27 - February 2, 2014

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 86 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. The channel is also home to a range of lifestyle programming, anchored by Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot. Hallmark Channel's sibling network, Hallmark Movie Channel, available in HD and SD, focuses on family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library.

Hallmark Channel on Social Media: Facebook, Twitter (Join the conversation at #HeartofTV), Pinterest, GetGlue, YouTube





  [february 2014]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[03/26/15 - 11:06 AM]
"Nightline" Is #1 for the Week in Total Viewers and Adults 25-54 for Second Straight Week
ABC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 11:01 AM]
"The Tonight Show" Outdelivers ABC, CBS Competition in All Key Ratings Measures for Week of March 16-20
NBC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 08:55 AM]
"Chicago P.D." Wins the 10 P.M. ET Hour Among the ABC-CBS-NBC Dramas
NBC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:31 AM]
"Modern Family" Dominates at 9pm and Ranks as Wednesday's No. 1 TV Show
ABC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:29 AM]
Wednesday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
FOX, absent "Empire," falls to a second place tie with ABC among adults 18-49.

[03/25/15 - 03:32 PM]
OWN Delivers Most-Watched Night in Network History
OWN spins the numbers for Tuesday, March 24.

[03/25/15 - 02:12 PM]
ABC Family's "Pretty Little Liars" Spring Finale Soars to Over 1 Year Highs in Target Demos and Is Cable TV's #1 Most-Tweeted Telecast Year to Date
ABC Family spins the numbers for Tuesday, March 24.

[03/25/15 - 08:58 AM]
2015 NCAA Division I Wrestling Championships Finals Sees Significant Growth in Viewership and Digital Consumption
ESPN spins the numbers for Saturday, March 21.

[03/25/15 - 08:50 AM]
"The Voice" Is the #1 Show of the Night on the Big 4 in Adults 18-49 and Virtually All Other Key Demos
NBC spins the numbers for Tuesday, March 24.

[03/25/15 - 08:38 AM]
Tuesday's Broadcast Ratings: CBS Stakes Claim to Demo Crown with Originals
"NCIS: New Orleans" posts big gains from its previous original among adults 18-49.

[03/25/15 - 08:34 AM]
ABC's "Fresh Off the Boat" Nearly Ties NBC's "The Voice"-Driven "Undateable" in Adults 18-49
ABC spins the numbers for Tuesday, March 24.

[03/24/15 - 12:45 PM]
Turner Scores Three of Basic Cable's Top 6 Networks in Primetime Delivery of Adults 18-49, With TBS, Adult Swim and TNT in the Mix
Turner further spins the numbers for the week of March 2-8.

[03/24/15 - 10:24 AM]
ABC's "Jimmy Kimmel Live" Is Monday's No. 1 Late-Night Talker in Households
ABC spins the late-night numbers for Monday, March 23.

[03/24/15 - 10:16 AM]
USA Network Hit Series "Suits" Reaches Season High in Key Demos
USA further spins the numbers for Wednesday, March 4.

[03/24/15 - 09:48 AM]
"Live" Nearly Ties "Dr. Phil" as the Week's No. 1 Syndicated Talker in Households
Disney/ABC Domestic Television spins the numbers for the week of March 9-13.