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[02/23/14 - 09:23 AM]
Saturday's Broadcast Ratings: NBC Stays in Front with Penultimate Night of Winters Games
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night (2/22/14):

NBC (13.194 million viewers, #1; adults 18-49: 2.8, #1) was still the top draw on Saturday with its penultimate evening of "2014 Olympic Winter Games" (13.194 million viewers, #1; adults 18-49: 2.8, #1) coverage.

ABC (2.392 million viewers, #3; adults 18-49: 0.7, #2) then topped the leftovers with encores of "Shrek the Third" (2.483 million viewers, #5; adults 18-49: 0.7, #2) and "20/20" (2.210 million viewers, #6; adults 18-49: 0.5, #T4).

Next up was CBS (2.949 million viewers, #2; adults 18-49: 0.5, #3) and its all-repeat lineup of "Mike & Molly" (2.511 million viewers, #4; adults 18-49: 0.5, #T4), "The Crazy Ones" (1.788 million viewers, #7; adults 18-49: 0.3, #8), "CSI: Crime Scene Investigation" (3.038 million viewers, #3; adults 18-49: 0.5, #T4) and "48 Hours" (3.659 million viewers, #2; adults 18-49: 0.6, #3).

And finally, FOX (1.179 million viewers, #4; adults 18-49: 0.3, #4) closed out the night with its special "The Daytona 500 Bash at the Beach" (1.525 million viewers, #8; adults 18-49: 0.4, #7) alongside a rebroadcast of "The Following" (0.834 million viewers, #9; adults 18-49: 0.2, #9).

In late-night metered market ratings (via NBC's press release):

· NBC's Saturday 11:05-11:30 p.m. ET preview of "About a Boy," following primetime coverage of the Sochi Olympics, generated solid sampling for the new series, averaging a 2.2 rating in adults 18-49 and 8.257 million viewers overall, according to "fast official" ratings from Nielsen Media Research.

· Versus Olympics results in the 10:30-11 half-hour, "About a Boy" retained 76% of that lead-in rating in adults 18-49 (2.2 vs. 2.9).

· While the special telecast gave the broad Olympic audience an opportunity to sample the new NBC comedy, last night's preview of "About a Boy" aired outside of primetime and will not be included in averages for the night, week or season.

· "About a Boy" debuts in its regular time slot this Tuesday at 9 p.m. ET.


Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/23/13):

ABC (3.100 million viewers, #2; adults 18-49: 0.8, #T1) and FOX (2.607 million viewers, #3; adults 18-49: 0.8, #T1) split the demo crown on a low-key Saturday as the latter served up its mix of a new "Cops" (3.447 million viewers, #4; adults 18-49: 1.1, #T1) and repeats of "Cops" (3.516 million viewers, #3; adults 18-49: 1.1, #T1) and "The Following" (1.733 million viewers, #10; adults 18-49: 0.4, #T9).

The Alphabet then offered up a rebroadcast of the feature "Dreamgirls" (3.100 million viewers, #5; adults 18-49: 0.8, #T3).

Next up was CBS (4.386 million viewers, #1; adults 18-49: 0.7, #3) and its combination of "NCIS" (5.053 million viewers, #2; adults 18-49: 0.8, #T3), "48 Hours" (5.097 million viewers, #1; adults 18-49: 0.8, #T3) and the special "Vanity Fair's Hollywood" (3.007 million viewers, #6; adults 18-49: 0.7, #7).

And finally, NBC (2.084 million viewers, #4; adults 18-49: 0.6, #4) closed out the evening with its lineup of "American Ninja Warrior" (1.946 million viewers, #8; adults 18-49: 0.6, #8), "Chicago Fire" (1.923 million viewers, #9; adults 18-49: 0.4, #T9) and a primetime "Saturday Night Live" (2.383 million viewers, #7; adults 18-49: 0.8, #T3).

In late-night metered market ratings (via NBC's press release):

* An encore telecast of "Saturday Night Live," with host Martin Short and musical guest Paul McCartney, averaged a 3.1/8 in metered-market households. In the 25 markets with Local People Meters, last night's "Saturday Night Live" delivered a 1.7 rating, 8 share in adults 18-49. "SNL" delivered the top rating of the night among ABC, CBS, NBC and Fox in the Local People Meters, topping all primetime programming on those networks in 18-49.

Source: Nielsen Media Research





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