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[02/23/14 - 09:54 AM]
Solid Sampling for Saturday's Preview of "About a Boy"
NBC spins the late-night numbers for Saturday, February 22. |
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| [via press release from NBC] |
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Saturday Results:
· NBC's Saturday 11:05-11:30 p.m. ET preview of "About a Boy," following primetime coverage of the Sochi Olympics, generated solid sampling for the new series, averaging a 2.2 rating in adults 18-49 and 8.257 million viewers overall, according to "fast official" ratings from Nielsen Media Research.
· Versus Olympics results in the 10:30-11 half-hour, "About a Boy" retained 76% of that lead-in rating in adults 18-49 (2.2 vs. 2.9).
· While the special telecast gave the broad Olympic audience an opportunity to sample the new NBC comedy, last night's preview of "About a Boy" aired outside of primetime and will not be included in averages for the night, week or season.
· "About a Boy" debuts in its regular time slot this Tuesday at 9 p.m. ET.
NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
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