or


[02/28/14 - 08:27 AM]
"Grey's" and "Scandal" Return Up to Deliver a 4-Month High for ABC on Thursday
ABC spins the numbers for Thursday, February 27.

[via press release from ABC]

"Grey's" and "Scandal" Return Up to Deliver a 4-Month High for ABC on Thursday

ABC Thursday Prime (8-11pm - 7.8 million and 2.4/7 in AD18-49): With a Countdown to the Oscars special and the mid-season returns of Grey's and Scandal (after a 2-1/2 month break), ABC finished in a near-tie for #1 in Adults 18-49 on Thursday with CBS (pacing within 1-tenth of a rating point) and hit a 4-month high on the night - since 10/31/13. In addition, the Net won the night in Adults 18-34 and key Women (W18-34/W18-49/W25-54).

· ABC's Scandal (3.3/10) and Grey's Anatomy (3.0/9) finished as the #2 and #3 TV shows of the night in Adults 18-49, behind only CBS' The Big Bang Theory and pacing well ahead of Fox's American Idol, which dropped to a new series low for the 2nd week in a row (2.3/7).

Grey's Anatomy (9-10pm - 9.3 million and 3.0/9 in AD18-49): Tripling its Adult 18-49 lead-in at 9pm (+200%), ABC's Grey's Anatomy (3.0/9) dominated its hour by 36% over its nearest competition (Two and a Half Men/The Crazy Ones = 2.2/6). Grey's grew over its Winter Finale (12/12/13) by double digits in Total Viewers (+11%) and Adults 18-49 (+11%), to deliver its best numbers in nearly 5 months - since 10/3/13. In fact, it was Grey's 2nd-most-watched episode this season.

Scandal (10-11pm - 9.3 million and 3.3/10 in AD18-49): Building on its Grey's lead-in by 10% in Adults 18-49 at 10pm, ABC's Scandal beat its combined drama competition by 22% in the hour (3.3/10 vs. 2.7/8 for CBS' Elementary and NBC's Parenthood). Scandal was up over its Winter Finale (12/12/13) in Adults 18-49 (+3%) to equal the series' 2nd-highest-ever rating.

Quick Take for Thursday, February 27, 2014 (Fast Affiliate Live + Same Day Ratings)

Mid-Season Drama Returns Boost ABC to a 4-Month High on Thursday Night

"Grey's" Return is Up by Double Digits to its Strongest Performance in 5 Months

"Scandal" Beats its Combined 10pm Drama Competition by 22% in Adults 18-49, And Grows Over its Winter Finale to Equal the Series' 2nd-Highest-Ever Rating

ABC Thursday Prime (8:00-11:00 p.m. - 7.8 million and 2.4/7 in AD18-49):

With a "Countdown to the Oscars" special and the mid-season returns of "Grey's Anatomy" and "Scandal" (after a 2-1/2 month break), ABC finished in a near-tie for No. 1 in Adults 18-49 on Thursday with CBS (pacing within 1-tenth of a rating point - 2.4/7 vs. 2.5/8) and hit a 4-month high on the night - since 10/31/13. In addition, the Net won the night in Adults 18-34 and key Women (W18-34/W18-49/W25-54).

· ABC's "Scandal" (3.3/10) and "Grey's Anatomy" (3.0/9) finished as the No. 2 and No. 3 TV shows of the night in Adults 18-49, behind only CBS' top-rated "The Big Bang Theory" and paced well ahead of Fox's "American Idol," which dropped to a new series low for the 2nd week in a row (2.3/7).

"Grey's Anatomy" (9:00-10:00 p.m. - 9.3 million and 3.0/9 in AD18-49):

Tripling its Adult 18-49 lead-in at 9:00 p.m. (+200%), ABC's "Grey's Anatomy" (3.0/9) dominated its hour by 36% over its nearest competition (CBS' "Two and a Half Men"/"The Crazy Ones" = 2.2/6).

· "Grey's" grew over its Winter Finale (12/12/13) by double digits in Total Viewers (+11%) and Adults 18-49 (+11%) to deliver its best numbers in nearly 5 months - since 10/3/13. In fact, it was "Grey's" 2nd-most-watched episode this season.

"Scandal" (10:00-11:00 p.m. - 9.3 million and 3.3/10 in AD18-49):

Building on its "Grey's" lead-in by 10% in Adults 18-49 at 10:00 p.m., ABC's "Scandal" beat its combined drama competition by 22% in the hour (3.3/10 vs. 2.7/8 for CBS' "Elementary" and NBC's "Parenthood").

· "Scandal" was up over its Winter Finale (12/12/13) in Adults 18-49 (+3%) to equal the series' 2nd-highest-ever rating.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 02/27/14.





  [february 2014]  
S
M
T
W
T
F
S
      


· AMERICAN IDOL (FOX)
· BIG BANG THEORY, THE (CBS)
· CRAZY ONES, THE (CBS)
· ELEMENTARY (CBS)
· GREY'S ANATOMY (ABC)
· PARENTHOOD (NBC)
· SCANDAL (ABC)
· TWO AND A HALF MEN (CBS)









most recent ratings | view all posts
[11/24/14 - 03:24 PM]
Thursday's "Kimmel" Is the Show's 2nd-Most-Social Episode Ever/Celebrities Read Mean Tweets #8 is the Biggest Yet in the Series
ABC spins the digital numbers for Thursday, November 20.

[11/24/14 - 03:02 PM]
Discovery's "Gold Rush" Remains #1 Program on All of Television Among Men 18-49
Discovery spins the numbers for Friday, November 21.

[11/24/14 - 11:17 AM]
L+7 Lifts "The Big Bang Theory" Past "Sunday Night Football" As the #1 Program in Viewers, A18-49 and Adults 25-54 in Week Seven
CBS further spins the numbers for the week of November 3-9.

[11/24/14 - 10:24 AM]
Live + 7 Ratings: ABC Claims 3 of the Week's Top 5 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of November 3-9.

[11/24/14 - 08:56 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Holds Off "American Music Awards"
NBC wins the night among total viewers and adults 18-49.

[11/24/14 - 08:32 AM]
ABC's AMAs Posts Best Slot Numbers Since Oscars - 2nd Highest Teen Rating in 10 Years
ABC spins the numbers for Sunday, November 23.

[11/24/14 - 08:21 AM]
NBC Is Currently #1 for the Night Among the Big 4 in Adults 18-49 and Total Viewers
NBC spins the numbers for Sunday, November 23.

[11/24/14 - 07:42 AM]
"The NFL on CBS" Highlighted by Miami-Denver Scores Highest Rating of the Day
CBS spins the numbers for Sunday, November 23.

[11/23/14 - 08:57 AM]
Saturday's Broadcast Ratings: "Saturday Night Football" Tops Demos for ABC
The Alphabet leads the night among adults 18-49 for the second week in a row.

[11/23/14 - 08:54 AM]
"Saturday Night Live," with Host Cameron Diaz, Ranks As the Night's #1 Telecast on the Big 4 Networks in 18-49
NBC spins the numbers for Saturday, November 22.

[11/22/14 - 09:02 AM]
"Constantine" Jumps 38% Week to Week in Adults 18-49 to Hit Its Highest Rating Since Its Series Debut
NBC spins the numbers for Friday, November 21.

[11/22/14 - 08:45 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Fourth Consecutive Week
The network's "Shark Tank" posts a 2.0 rating among adults 18-49.

[11/22/14 - 08:39 AM]
ABC Wins Friday for November Sweep in Adults 18-49 - Hits Season Highs Across the Night
ABC spins the numbers for Friday, November 21.

[11/21/14 - 11:00 AM]
Season Three Premiere of Bounce TV's "Off The Chain" Series Reaches Over 1.7 Million Viewers
Bounce TV spins the numbers for Wednesday, November 19.

[11/21/14 - 08:56 AM]
"Parenthood" Is Up Week to Week by 40% in 18-49 Rating to Season High
NBC spins the numbers for Thursday, November 20.