or


[02/28/14 - 08:27 AM]
"Grey's" and "Scandal" Return Up to Deliver a 4-Month High for ABC on Thursday
ABC spins the numbers for Thursday, February 27.

[via press release from ABC]

"Grey's" and "Scandal" Return Up to Deliver a 4-Month High for ABC on Thursday

ABC Thursday Prime (8-11pm - 7.8 million and 2.4/7 in AD18-49): With a Countdown to the Oscars special and the mid-season returns of Grey's and Scandal (after a 2-1/2 month break), ABC finished in a near-tie for #1 in Adults 18-49 on Thursday with CBS (pacing within 1-tenth of a rating point) and hit a 4-month high on the night - since 10/31/13. In addition, the Net won the night in Adults 18-34 and key Women (W18-34/W18-49/W25-54).

· ABC's Scandal (3.3/10) and Grey's Anatomy (3.0/9) finished as the #2 and #3 TV shows of the night in Adults 18-49, behind only CBS' The Big Bang Theory and pacing well ahead of Fox's American Idol, which dropped to a new series low for the 2nd week in a row (2.3/7).

Grey's Anatomy (9-10pm - 9.3 million and 3.0/9 in AD18-49): Tripling its Adult 18-49 lead-in at 9pm (+200%), ABC's Grey's Anatomy (3.0/9) dominated its hour by 36% over its nearest competition (Two and a Half Men/The Crazy Ones = 2.2/6). Grey's grew over its Winter Finale (12/12/13) by double digits in Total Viewers (+11%) and Adults 18-49 (+11%), to deliver its best numbers in nearly 5 months - since 10/3/13. In fact, it was Grey's 2nd-most-watched episode this season.

Scandal (10-11pm - 9.3 million and 3.3/10 in AD18-49): Building on its Grey's lead-in by 10% in Adults 18-49 at 10pm, ABC's Scandal beat its combined drama competition by 22% in the hour (3.3/10 vs. 2.7/8 for CBS' Elementary and NBC's Parenthood). Scandal was up over its Winter Finale (12/12/13) in Adults 18-49 (+3%) to equal the series' 2nd-highest-ever rating.

Quick Take for Thursday, February 27, 2014 (Fast Affiliate Live + Same Day Ratings)

Mid-Season Drama Returns Boost ABC to a 4-Month High on Thursday Night

"Grey's" Return is Up by Double Digits to its Strongest Performance in 5 Months

"Scandal" Beats its Combined 10pm Drama Competition by 22% in Adults 18-49, And Grows Over its Winter Finale to Equal the Series' 2nd-Highest-Ever Rating

ABC Thursday Prime (8:00-11:00 p.m. - 7.8 million and 2.4/7 in AD18-49):

With a "Countdown to the Oscars" special and the mid-season returns of "Grey's Anatomy" and "Scandal" (after a 2-1/2 month break), ABC finished in a near-tie for No. 1 in Adults 18-49 on Thursday with CBS (pacing within 1-tenth of a rating point - 2.4/7 vs. 2.5/8) and hit a 4-month high on the night - since 10/31/13. In addition, the Net won the night in Adults 18-34 and key Women (W18-34/W18-49/W25-54).

· ABC's "Scandal" (3.3/10) and "Grey's Anatomy" (3.0/9) finished as the No. 2 and No. 3 TV shows of the night in Adults 18-49, behind only CBS' top-rated "The Big Bang Theory" and paced well ahead of Fox's "American Idol," which dropped to a new series low for the 2nd week in a row (2.3/7).

"Grey's Anatomy" (9:00-10:00 p.m. - 9.3 million and 3.0/9 in AD18-49):

Tripling its Adult 18-49 lead-in at 9:00 p.m. (+200%), ABC's "Grey's Anatomy" (3.0/9) dominated its hour by 36% over its nearest competition (CBS' "Two and a Half Men"/"The Crazy Ones" = 2.2/6).

· "Grey's" grew over its Winter Finale (12/12/13) by double digits in Total Viewers (+11%) and Adults 18-49 (+11%) to deliver its best numbers in nearly 5 months - since 10/3/13. In fact, it was "Grey's" 2nd-most-watched episode this season.

"Scandal" (10:00-11:00 p.m. - 9.3 million and 3.3/10 in AD18-49):

Building on its "Grey's" lead-in by 10% in Adults 18-49 at 10:00 p.m., ABC's "Scandal" beat its combined drama competition by 22% in the hour (3.3/10 vs. 2.7/8 for CBS' "Elementary" and NBC's "Parenthood").

· "Scandal" was up over its Winter Finale (12/12/13) in Adults 18-49 (+3%) to equal the series' 2nd-highest-ever rating.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 02/27/14.





  [february 2014]  
S
M
T
W
T
F
S
      


· AMERICAN IDOL (FOX)
· BIG BANG THEORY, THE (CBS)
· CRAZY ONES, THE (CBS)
· ELEMENTARY (CBS)
· GREY'S ANATOMY (ABC)
· PARENTHOOD (NBC)
· SCANDAL (ABC)
· TWO AND A HALF MEN (CBS)











most recent ratings | view all posts
[03/27/15 - 11:11 AM]
E!'s "The Royals" Shows Significant Audience Growth in Its Second Week
E! further spins the numbers for Sunday, March 22.

[03/27/15 - 08:49 AM]
"The Blacklist" Builds by 60% on Its 18-49 Lead-In Versus Round Three of the NCAA Basketball Tournament
NBC spins the numbers for Thursday, March 26.

[03/27/15 - 08:43 AM]
Live + 3: ABC's "Secrets and Lies" Scores a New Series High in Adults 18-49
ABC further spins the numbers for Sunday, March 22.

[03/27/15 - 08:32 AM]
Thursday's Broadcast Ratings: NCAA Enters Week Two on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[03/27/15 - 08:08 AM]
2015 NCAA Tournament Delivers Record-Setting Numbers for Sweet 16 Thursday and Tournament Coverage-to-Date
CBS spins the numbers for Thursday, March 26.

[03/26/15 - 11:06 AM]
"Nightline" Is #1 for the Week in Total Viewers and Adults 25-54 for Second Straight Week
ABC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 11:01 AM]
"The Tonight Show" Outdelivers ABC, CBS Competition in All Key Ratings Measures for Week of March 16-20
NBC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 08:55 AM]
"Chicago P.D." Wins the 10 P.M. ET Hour Among the ABC-CBS-NBC Dramas
NBC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:31 AM]
"Modern Family" Dominates at 9pm and Ranks as Wednesday's No. 1 TV Show
ABC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:29 AM]
Wednesday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
FOX, absent "Empire," falls to a second place tie with ABC among adults 18-49.

[03/25/15 - 03:32 PM]
OWN Delivers Most-Watched Night in Network History
OWN spins the numbers for Tuesday, March 24.

[03/25/15 - 02:12 PM]
ABC Family's "Pretty Little Liars" Spring Finale Soars to Over 1 Year Highs in Target Demos and Is Cable TV's #1 Most-Tweeted Telecast Year to Date
ABC Family spins the numbers for Tuesday, March 24.

[03/25/15 - 08:58 AM]
2015 NCAA Division I Wrestling Championships Finals Sees Significant Growth in Viewership and Digital Consumption
ESPN spins the numbers for Saturday, March 21.

[03/25/15 - 08:50 AM]
"The Voice" Is the #1 Show of the Night on the Big 4 in Adults 18-49 and Virtually All Other Key Demos
NBC spins the numbers for Tuesday, March 24.

[03/25/15 - 08:38 AM]
Tuesday's Broadcast Ratings: CBS Stakes Claim to Demo Crown with Originals
"NCIS: New Orleans" posts big gains from its previous original among adults 18-49.