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[03/10/14 - 08:35 AM]
"Dateline NBC" Reports Its Highest Sunday Results in 18-49 and Total Viewers Since Debuting on the Night January 5
NBC spins the numbers for Sunday, March 9.

[via press release from NBC]

Sunday Results:

· From 7-9 p.m. ET, in its fifth Sunday telecast of the season, "Dateline NBC" (1.1/4 in 18-49, 5.5 million viewers overall) reported its highest Sunday results in 18-49 and total viewers since debuting on the night Jan. 5.

· "Dateline" grew steadily through its time period, with this half-hour to half-hour track in 18-49: 0.9, 1.0, 1.2, 1.3. From its first half-hour to its fourth, "Dateline" grew by 44% in adults 18-49 (to a 1.3 rating from a 0.9), by 50% in adults 25-54 (1.8 vs. 1.2) and by 43% or 1.9 million persons in total viewers (6.4 million vs. 4.5 million).

· From 9-11 p.m. ET, an encore telecast of "The Voice" averaged a 1.1/3 in 18-49 and 4.0 million viewers overall.. For its second hour from 10-11 p.m., the "Voice" rebroadcast ranked #2 among ABC, CBS and NBC in adults, men and women 18-34.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· DATELINE NBC (NBC)
· VOICE, THE (NBC)





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