"LINDSAY" PREMIERES WITH OVER 693,000 VIEWERS ON OWN: OPRAH WINFREY NETWORK
Premiere Posts Triple-Digit Gains (+178%) Vs. Prior Six-week Average and Double-digit Gains Vs. Year Ago (+57%)
Los Angeles - Last night's premiere of OWN's new docu-series "Lindsay" delivered 693,184 total viewers with a .56 women 25-54 rating, .52 women 18-49 rating and .53 women 18-34 (Sunday, March 9 at 10 p.m. ET/PT). The episode posted triple-digit gains across the key demos vs. the prior six-week time period average (+178% in total viewers; +300% W25-54; +478% W18-49; +1225% W18-34). Versus one year ago, the premiere delivered double-digit ratings growth (+57% total viewers; +37% W25-54; +73% W18-49; +231% W18-34).
This marks OWN's highest rating in the Sunday 10 p.m. hour in 27 weeks among women 25-54.
The premiere episode of "Lindsay" will re-air on OWN tonight at 10 p.m. ET/PT.
Source: The Nielsen Company
The OWN documentary series "Lindsay," directed by Emmy-nominated filmmaker Amy Rice ("By The People: The Election of Barack Obama"), follows movie star and media sensation Lindsay Lohan on her journey through recovery following a very public period of crisis. Lindsay is one of the most talented young actresses of her generation, boasting an impressive list of credits ("The Parent Trap," "Mean Girls," "A Prairie Home Companion"). Having had her career and personal life sidelined by her public struggles, Lindsay is strikingly candid about her life and is more determined than ever to get back on her feet. In this honest, no-holds-barred account, viewers will see an intimate, unflinching look into the life of one of the world's most sought-after celebrities. Cameras follow Lindsay as she returns to New York, reunites with friends and family, and attempts to build a new life. As she works to stay on track amid the demands (and pitfalls) of fame, she opens up as never before, discussing everything from her emotional recovery process to her exhausting run-ins with the paparazzi. The series is produced with OWN by Pilgrim Studios and is executive produced by Craig Piligian, Nicholas Caprio and Johnny Gould. Amy Rice, Ralph Wikke and Mitch Rosa are co-executive producers.
About OWN: Oprah Winfrey Network
OWN: Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey's heart and creative instincts inform the brand - and the magnetism of the channel. Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable. Depth with edge. Heart. Star power. Connection. And endless possibilities. OWN is a joint venture between Harpo, Inc. and Discovery Communications. The network debuted on January 1, 2011 and is available in 85 million homes. The venture also includes the award-winning digital platform Oprah.com.