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[03/17/14 - 08:35 AM]
"Resurrection" Is Sunday's #1 Broadcast - Doubling NBC's "Believe" Premiere at 9pm
ABC spins the numbers for Sunday, March 16.

[via press release from ABC]

ABC Wins with "Resurrection" Is Sunday's #1 Broadcast - Doubling NBC's "Believe" Premiere at 9pm

ABC Sunday Prime (8-11pm - 7.7 million and 2.1/6 in AD18-49): ABC led its Sunday competition for the 3rd week in a row among Adults 18-49, beating Fox by 24% (1.7/5), CBS by 40% (1.5/4) and NBC with the premieres of Believe and Crisis by 40% (1.5/4). For the 2nd consecutive week, ABC's Resurrection was Sunday's dominant #1 broadcast in Adults 18-49 (3.0/8), while Once Upon a Time finished #2 with young adults (2.3/6-tie). Resurrection is on track to finish as the week's #1 broadcast drama for the 2nd week in a row in Adults 18-49.

America's Funniest Home Videos (7-8pm - 6.2 million and 1.4/5in AD18-49): Returning to original for the first time since January (1/26/14), ABC's America's Funniest Home Videos took second in the 7pm hour with viewers and young adults.

Once Upon a Time (8-9pm - 7.5 million and 2.3/7 in AD18-49): Winning the 8 o'clock hour for the 2nd straight week in Adults 18-49, ABC's Once Upon a Time held steady with its week-ago Fast Affiliate rating. The show was also steady with its year-ago performance (2.3/6 on 3/17/13). The ABC drama the #1 most social series on broadcast last night with 79,373 tweets.

Resurrection (9-10pm - 10.8 million and 3.0/8 in AD18-49): Building on its lead-in by 30% at 9pm in Adults 18-49, ABC's Resurrection (3.0/8) more than doubled NBC's time-period premiere of Believe (+114% - 1.4/4) in the hour, as well as CBS' The Good Wife (+131% - 1.3/3). Resurrection retained a strong 83% of its huge week-ago premiere Adult 18-49 Fast Affiliate rating. Excluding only last week's big debut, the new show drew ABC's largest series audience in the hour since May 2012 - since 5/13/12 with the Desperate Housewives finale.

Revenge (10-11pm - 6.2 million and 1.7/5 in AD18-49): During the 10pm hour, ABC's Revenge (1.7/5) was the #1 drama in its slot among Adults 18-49, beating NBC's debut of Crisis by (+6% - 1.6/4) and CBS' The Mentalist (+31% - 1.3/4). Revenge improved its hour year to year by 70% in Adults 18-49, over original drama programming on the same night last year (Red Widow = 1.0/3).

Quick Take for Sunday, March 16, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC Leads the Pack by Wide Margins for the 3rd Straight Sunday in Adults 18-49, With "Resurrection" and "Once Upon a Time" Ranking as the Top 2 Broadcasts

On its First Original Since January, "AFHV" Returns a Solid No. 2 in the 7pm Hour

"Once Upon a Time" Wins at 8pm and Holds Steady with its Week-Ago Return

"Resurrection" More Than Doubles NBC's Premiere of "Believe" in the 9pm Hour

At 10pm, "Revenge" is the No. 1 Drama and Boosts its Hour by 70% Year to Year

ABC Sunday Prime (7:00-11:00 p.m. - 7.7 million and 2.1/6 in AD18-49):

ABC led its Sunday competition for the 3rd week in a row among Adults 18-49, beating Fox by 24% (1.7/5), CBS by 40% (1.5/4) and NBC, with the premieres of "Believe" and "Crisis," by 40% (1.5/4).

· For the 2nd consecutive week, ABC's "Resurrection" was Sunday's dominant No. 1 broadcast in Adults 18-49 (3.0/8), while "Once Upon a Time" finished No. 2 (2.3/6-tie). "Resurrection" will finish as the week's No. 1 broadcast drama for the 2nd week in a row in Adults 18-49.

"America's Funniest Home Videos" (7:00-8:00 p.m. - 6.2 million and 1.4/5 in AD18-49):

Returning to original for the first time since January (1/26/14), ABC's "America's Funniest Home Videos" took second in the 7:00 p.m. hour with viewers and young adults.

"Once Upon a Time" (8:00-9:00 p.m. - 7.5 million and 2.3/7 in AD18-49):

Winning the 8 o'clock hour for the 2nd straight week in Adults 18-49, ABC's "Once Upon a Time" held steady with its week-ago Fast Affiliate rating. The show was also steady with its year-ago performance (2.3/6 on 3/17/13). The ABC drama was the No. 1 most social series on broadcast Sunday night (79,373 tweets).

"Resurrection" (9:00-10:00 p.m. - 10.8 million and 3.0/8 in AD18-49):

Building on its lead-in by 30% at 9pm in Adults 18-49, ABC's "Resurrection" (3.0/8) more than doubled NBC's time-period premiere of "Believe" (+114% - 1.4/4) in the hour, as well as CBS' "The Good Wife" (+131% - 1.3/3). "Resurrection" retained a strong 83% of its huge week-ago premiere Adult 18-49 Fast Affiliate rating. Excluding only last week's big debut, the new show drew ABC's largest series audience in the hour since May 2012 - since 5/13/12, with the "Desperate Housewives" finale.

"Revenge" (10:00-11:00 p.m. - 6.2 million and 1.7/5 in AD18-49):

During the 10:00 p.m. hour, ABC's "Revenge" (1.7/5) was the No. 1 drama among Adults 18-49, beating NBC's debut of "Crisis" (+6% - 1.6/4) and CBS' "The Mentalist" (+31% - 1.3/4). "Revenge" improved its hour year to year by 70% in Adults 18-49, over original drama programming on the same night last year ("Red Widow" = 1.0/3).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 03/16/14. Nielsen Social Guide, total tweets, as dated.





  [march 2014]  
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M
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W
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· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BELIEVE (NBC)
· CRISIS (NBC)
· DESPERATE HOUSEWIVES (ABC)
· GOOD WIFE, THE (CBS)
· MENTALIST, THE (CBS)
· ONCE UPON A TIME (ABC)
· RESURRECTION (ABC)
· REVENGE (ABC)





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