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[03/18/14 - 08:41 AM]
NBC Dominates Monday in 18-49 Among the Big 4 Networks, Taking 6 of 6 Half-Hours and Winning the Night by a 64% Margin
NBC spins the numbers for Monday, March 17.

[via press release from NBC]

Monday Results:

NBC dominated Monday in 18-49 among the Big 4 networks, taking 6 of 6 half-hours and winning the night by a 64% margin (with a 3.6 rating vs. ABC's second-place 2.2). NBC won the night among those networks in every key demo.

· "The Voice" (4.0 rating, 12 share in adults 18-49, 13.3 million viewers overall from 8-10:01 p.m. ET,) jumped week to week by 0.3 of a point or 8% in adults 18-49 (to a 4.0 rating from a 3.7), to rank #1 for the time period among the Big 4 networks by a 60% margin over ABC's "Dancing With the Stars" premiere (4.0 vs. 2.5). "The Voice" also outdelivered CBS's comedy block by 82% (4.0 vs.2.2) and Fox's dramas by 186% (4.0 vs. 1.4). "The Voice" won the time period among the Big 4 in all other key demographics. From its first half-hour to its fourth, "The Voice" grew by 0.7 of a point or 20% in 18-49 rating (to a 4.2 from a 3.5) and 15% or 1.8 million persons in total viewers (14.0 million vs. 12.2 million).

· "The Voice" was the #1 telecast of the night on ABC, CBS, NBC and Fox in adults 18-49.

· With its first telecast in two weeks, "The Blacklist" (2.8/8 in adults 18-49, 11.1 million viewers overall from 10:01-11 p.m. ET) grew 4% in 18-49 versus its prior telecast (to a 2.8 from a 2.7 on March 3), to dominate the time period by a 56% margin among ABC, CBS and NBC in 18-49 (2.8 vs. 1.8 for ABC's #2 "Castle"). "The Blacklist" is also #1 in the hour among those nets in every other key measure. Versus NBC's averages in the time period last season, "The Blacklist" was up 40% in 18-49 (2.8 vs. 2.0, L+SD, non-sports) and up 94% in total viewers (11.121 million vs. 5.746 million).

· "The Blacklist" captured its second-best 18-49 rating since Dec. 2, trailing over that span only a 3.1 on Feb. 24.

· L+7 TIME-SHIFTING: The Feb. 24 "Blacklist" grew by 6.4 million viewers in "live plus seven day" results (to 17.5 million from 11.2 million) and was up 47%or 1.92 rating points in 18-49 (to a 5.01 from a 3.09). In 18-49, the Feb. 24 "Blacklist" rose to the #1 rating of the week for broadcast dramas in L+7 18-49 ratings, moving ahead of "Scandal" (5.01 vs. 4.92), which had prevailed in next-day L+SD results (3.35 vs. 3.09).

In Late-Night Metered Markets Monday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.7/9; CBS's "Late Show with David Letterman," 1.8/5 with an encore; and ABC's "Jimmy Kimmel Live," 2.4/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.4/6; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.8/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.7/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."





  [march 2014]  
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· BLACKLIST, THE (NBC)
· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· SCANDAL (ABC)
· VOICE, THE (NBC)





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