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[03/23/14 - 09:01 AM]
Saturday's Broadcast Ratings: CBS Rides NCAA Coverage to Victory in Viewers, Demos
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night (3/22/14):

CBS (5.987 million viewers, #1; adults 18-49: 1.9, #1) was the network to beat on Saturday with its coverage of the "NCAA Men's Basketball Tournament: Third Round - Oregon #7 vs. Wisconsin #2" (5.759 million viewers, #2; adults 18-49: 1.8, #2) followed by a repeat of "48 Hours" (6.444 million viewers, #1; adults 18-49: 2.1, #1).

NBC (4.818 million viewers, #2; adults 18-49: 0.8, #2) then claimed the silver with its two-hour "Dateline Saturday Night Mystery" (5.302 million viewers, #3; adults 18-49: 0.8, #3) alongside a rebroadcast of "Crisis" (3.851 million viewers, #5; adults 18-49: 0.7, #T4).

Next up was ABC (2.387 million viewers, #3; adults 18-49: 0.5, #3) and its mix of "Marvel Studios: Assembling a Universe" (1.719 million viewers, #6; adults 18-49: 0.4, #6), "Nightline Prime" (1.496 million viewers, #7; adults 18-49: 0.3, #T7) and "20/20 Saturday" (3.947 million viewers, #4; adults 18-49: 0.7, #T4).

And finally, repeats of "Almost Human" (1.349 million viewers, #8; adults 18-49: 0.3, #T7) and "The Following" (1.101 million viewers, #9; adults 18-49: 0.3, #T7) on FOX (1.225 million viewers, #4; adults 18-49: 0.3, #4) closed out the night.

In late-night metered market ratings (via NBC's press release):

· An encore telecast of "Saturday Night Live," with host Jonah Hill and musical guest Bastille, averaged a 2.9/7 in household results in Nielsen's 56 metered markets and a 1.2/5 in adults 18-49 in the 25 markets with Local People Meters, making it the #1 non-sports telecast of the night on the Big 4 networks in 18-49 rating in the Local People Meters ahead of all primetime entertainment programs on the Big 4 networks.


Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/23/13):

CBS (5.871 million viewers, #1; adults 18-49: 1.9, #1) pulled in front on Saturday behind its coverage of the "NCAA Men's Basketball Championship: Butler vs. Marquette" (6.259 million viewers, #1; adults 18-49: 2.0, #1) plus a new "48 Hours" (3.927 million viewers, #3; adults 18-49: 1.2, #2)

ABC (4.008 million viewers, #2; adults 18-49: 0.9, #2) then claimed the silver with rebroadcasts of "Splash" (3.086 million viewers, #6; adults 18-49: 0.8, #T6) and "20/20: Travel Confidential" (4.470 million viewers, #2; adults 18-49: 0.9, #5).

Next up was FOX (2.582 million viewers, #3; adults 18-49: 0.8, #3) with a new "Cops" (3.360 million viewers, #5; adults 18-49: 1.0, #T3) followed by encores of "Cops" (3.382 million viewers, #4; adults 18-49: 1.0, #T3) and "The Following" (1.793 million viewers, #9; adults 18-49: 0.6, #T8).

And finally, NBC (2.101 million viewers, #4; adults 18-49: 0.6, #4) closed out the night with its mix of "American Ninja Warrior" (1.353 million viewers, #10; adults 18-49: 0.3, #10), "Law & Order: Special Victims Unit" (2.677 million viewers, #7; adults 18-49: 0.6, #T8) and a primetime "Saturday Night Live" (2.274 million viewers, #8; adults 18-49: 0.8, #T6).

In late-night metered market ratings (via NBC's press release):

TBA

Source: Nielsen Media Research





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