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[03/25/14 - 10:39 AM]
Disney Channel Wins Total Day for the 145th-Straight Week Among Target Kid 6-11 and Tween 9-14 Demographics
Disney Channel spins the numbers for the week of March 17-23.

[via press release from Disney Channel]

Ratings Highlights March 17-23, 2014 - Final National Ratings

Disney Channel Wins Total Day for the 145th-Straight Week Among Target Kid 6-11 and Tween 9-14 Demographics

24-Hour Disney Junior channel is TV's #1 Preschool-Devoted Network for the 51st-Straight Week in Total Viewers and Kids 2-5; 1Q14 to Date, "Sheriff Callie's Wild West," "Mickey Mouse Clubhouse" and "Sofia the First" Are the Top 3 Series Across Preschooler TV Networks in Kids 2-5

Disney Channel: Total Day and Prime Highlights

For the week of March 17, 2014, Disney Channel stood as TV's #1 Total Day network for the 145th-consecutive week among both Kids 6-11 (416,000/1.7 rating) and Tweens 9-14 (401,000/1.7 rating) - dates back to week of 6/13/11.

· Competitively, Disney Channel out-delivered Nickelodeon by 5% in Kids 6-11 (416,000 vs. 397,000) and by 51% in Tweens 9-14 (401,000 vs. 266,000).

In Prime, Disney Channel was cable TV's #1 network for the 462nd-consecutive week among Kids 6-11 (684,000/2.9 rating - 8+ years) and 198th-straight week among Tweens 9-14 (662,000/2.7 rating - 3+ years).

24-Hour Disney Junior channel

One week ahead of its 1st anniversary as a publicly-rated network, 24-hour Disney Junior channel ranked as TV's #1 preschool-devoted Total Day network for the 51st week in a row among Total Viewers (390,000), Kids 2-5 (203,000/1.3 rating) and Boys 2-5 (107,000/1.3 rating) - each week since 4/1/13 - for the 34th in Girls 2-5 (96,000/1.3 rating) and 39th in Women 18-49 (72,000).

With one week remaining in 1Q14, Disney Junior channel is home to the Top 3 series across preschool-dedicated TV networks across target demos with "Sheriff Callie's Wild West," "Mickey Mouse Clubhouse" and "Sofia the First" (varied order):

· For the week, Disney Junior channel exceeded Nick Jr. for the 51st week running in Kids 2-5 (+19% - 203,000 vs. 170,000) and Boys 2-5 (+29% - 107,000 vs. 83,000), 34th in Girls 2-5 (+10% - 96,000 vs. 87,000), 39th in Women 18-49 (+7% - 72,000 vs. 67,000) and for the 50th time in the previous 51 weeks in Total Viewers (+13% - 390,000 vs. 344,000 - Nick Jr. tied for #1 during week of 6/3/13).

· For the week, Disney Junior channel outshined Sprout by hefty triple-digit margins for the 51st-straight week among Total Viewers (+179% - 390,000 vs. 140,000), Kids 2-5 (+233% - 203,000 vs. 61,000), Girls 2-5 (+174% - 96,000 vs. 35,000) and Boys 2-5 (+312% - 107,000 vs. 26,000) and by at least double digits for 51st week running in Women 18-49 (+112% - 72,000 vs. 34,000).

Source: NTI, U.S. ratings. Week of 3/17/14-3/23/14, Live + Same Day. 1Q14 to date: 12/30/13-3/23/14, most current; Pre-K series ranks based on regularly scheduled series. Streaks include ties based on rating.





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