"PARTY DOWN SOUTH" WRAPS AS CMT'S MOST-WATCHED SEASON FINALE EVER
NASHVILLE - March 26, 2014 - CMT's PARTY DOWN SOUTH, the network's highest-rated original series, broke even more records as last Thursday's season one finale became the most-watched season finale in CMT history bringing in 1.06 million total viewers*, growing to a 1.39 million gross viewers with additional plays across VOD, CMT.com and on the CMT App. One last brawl and an emotional goodbye scored the series' highest rating to date among P12-24, earning a .75 live + 3. The series is the network's biggest hit ever among younger viewers, with a median viewing age of 31.
Jaw-dropping antics combined with a socially active cast ignited digital engagement throughout the series run, and the finale was no exception as #PartyDownSouth netted over 12,000 mentions, ranking as the no. 1 program among Prime Cable Series, according to Social Guide.
Season two of PARTY DOWN SOUTH was announced last week and will premiere Thursday, June 5 at 10:00 p.m., ET/PT, or get an advance look at season two when an exclusive first look airs immediately following the 2014 CMT MUSIC AWARDS on Wednesday, June 4. Fans can watch the cast reminisce about all the first season's shenanigans when part one of the reunion special PARTY DOWN SOUTH: THE AFTER PARTY kicks-off this Thursday, March 27 at 10:00 p.m., ET/PT.
For more information on PARTY DOWN SOUTH and exclusive content, visit CMT.com, download the CMT app, "like" the show's official Facebook page, be part of the conversation with #PartyDownSouth and follow @CMT and the cast on Twitter.
PARTY DOWN SOUTH is produced by 495 Productions, with SallyAnn Salsano, Joel Zimmer and Kyle Simpson serving as executive producers. Jayson Dinsmore, Joe Livecchi and Morgan Selzer executive produce for CMT.
*Based off live + 3/P2+ premiere ratings
CMT, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.