[03/31/14 - 08:50 AM]
"Believe" Retains 92% of Its Prior Week's 1.2 Rating in Adults 18-49 and Builds on Last Night's Lead-In by 38%
NBC spins the numbers for Sunday, March 30.

[via press release from NBC]

Sunday Results:

· "Believe" (1.1/3 in 18-49, 4.8 million viewers overall from 9-10 p.m. ET) retained 92% of the prior week's 1.2 rating in adults 18-49 and built on last night's lead-in by 38% (1.1 vs. 0.8), in a highly competitive time period that includes ABC's "Resurrection," Fox's "Cosmos," CBS's "The Good Wife" and AMC's "Walking Dead." In total viewers, "Believe" retained 94% of last week's 5.129 million viewers and built on last night's lead-in by 47%. L+3 Time-Shifting: The prior week's "Believe" grew in L+3 by 64% or 0.77 of a rating point in 18-49 (to a 1.97 from a 1.20).

· "Crisis" (1.0/3 in 18-49, 4.3 million viewers overall from 10-11 p.m. ET) retained 91% of its lead-in from "Believe" in adults 18-49 and 90% in total viewers. In the time period, "Believe" tied for #2 among ABC, CBS and NBC in men 18-34. In total viewers, "Believe" grew from its first half-hour to its second by 5% (to 4.4 million from 4.2 million), despite the 10 p.m. hour. L+3 Time-Shifting: The previous week's "Crisis" grew in L+3 by 47% or 0.61 of a rating point in 18-49 (to a 1.90 from a 1.29).

· "American Dream Builders" (0.8/2 in 18-49, 3.3 million viewers overall from 8-9 p.m. ET) retained 89% of last week's debut 0.9 rating and built on last night's lead-in by 14%. In total viewers, "American Dream Builders" retained 91% of the prior week's debut 3.603 million and grew versus last night's lead-in by 8%. "American Dream Builders" maintained or increased in rating from half-hour to half-hour in all key measures, including gains of 13% in adults 18-49 (to a 0.9 rating from a 0.8) and 12% in total viewers (3.5 million vs. 3.1 million).

· An encore telecast of "The Voice" (0.7/2 in 18-49, 3.0 million viewers overall from 7-8 p.m. ET) held steady or grew half-hour to half-hour in every key measure, including a gain of 0.1 of a rating point or 17% in adults 18-49 (to a 0.7 from a 0.6).

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [march 2014]  


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